How to promote online?

The general promotion process is as follows: lock user groups, analyze user portraits, lock promotion channels, and plan promotion content.

Before promoting products, we should first analyze the advantages of our own products, collect and sort out well-done products of the same type, and compare and analyze their advantages and disadvantages. Conduct a comprehensive analysis of the product, find out the selling points, advantages and disadvantages of the product, and make a network brand promotion plan according to the analysis results. What needs to be considered is the promotion channel, promotion method and promotion copy.

Analyze the crowd positioning of products, understand the user groups of products, the attributes of audience users and the needs of user groups, and find the circle or gathering point of product user groups. Think from the consumer's point of view, and predict in advance how and through what channels the audience users will find the information of such products, so as to promote them more effectively.