Investigation report on kungfu tea

Kung fu tea is a kind of tea made by hand spinning and special baking process. This is a specialty of Chaozhou, famous for its fragrant tea and sweetness. The purpose of this report is to investigate Kung Fu tea and understand its culture, history and characteristics.

I. Cultural history

The history of Kung Fu tea can be traced back to the Tang Dynasty. According to legend, during the Tang Dynasty, Prince Chaozhou fled because of the war and came to Longyan City, Fujian Province with Chaozhou craftsmen and tea merchants. There, they mixed Chaozhou-style tea with local tea, creating a unique tea-making process, that is, Kung Fu tea.

With the passage of time, Kung Fu tea gradually developed into an independent tea brand, and went out of Chaozhou area to become a well-known tea in China.

Second, the characteristics

Kung fu tea has the following characteristics:

1, tea-making technology

Kung fu tea mainly adopts hand-woven and baking processes, and the produced tea is moist in color, tightly knotted and curled;

2. Characteristics of tea

After Kung Fu tea is brewed, the tea soup is fragrant, sweet and fresh.

Step 3 taste

Kung fu tea belongs to the original taste, neither bitter nor sweet, and is suitable for all ages.

Third, market value.

As a local specialty, Kung Fu tea is deeply loved by Chaozhou citizens. With the development of tourism, kungfu tea is gradually welcomed by foreign citizens.

At present, Kung Fu tea has become a sub-category of the tea market, and the market price has gradually increased. Some well-known brands of Kung Fu tea, such as Lingzhishan Tea Factory, have a high market position and are deeply loved by consumers.

Fourth, the market competition analysis

With the continuous expansion of the kungfu tea market, the market competition is becoming increasingly fierce. There are many tea enterprises in Chaozhou, including some large brands, such as Longhu Tea Factory and Xinkai Tea Industry.

These tea enterprises provide consumers with more competitive products and services through different marketing methods. At present, the competition of enterprises in kungfu tea is mainly reflected in brand image, product quality and sales channels.

The development trend of verbs (abbreviation of verb)

With the increasing attention of consumers to healthy diet, the tea market is gradually developing towards high quality and high added value. In the future, Kung Fu tea enterprises need to pay more attention to brand building, constantly improve product quality, develop more innovative products and enhance their competitiveness.

At the same time, enterprises also need to use emerging channels such as the Internet to expand sales channels and improve the response speed to consumer demand. In marketing, enterprises need to use new media platforms such as social media to build brand awareness and reputation and increase market share.

Summary:

As a kind of tea with unique historical culture and local characteristics, Kung Fu tea still has a large development space in the future. Enterprises need to innovate constantly, improve product quality and service level, conform to market changes and consumption trends, and seek a more stable growth path.