Why is Yahoo Japan different?

Yahoo Japan is different for the following reasons:

1, early entry: Yahoo 1996 entered Japan and was also the first portal in Japan. It can be said that it is quite early. Google entered Japan in 2000, four years earlier, enough to attract a group of stable users.

2. Localization: The national conditions of each region and country are different. If you completely ignore these, you can only be ruthlessly beaten. Just look at the domestic examples. How many self-righteous international companies can establish themselves in China? Basically, they have been mercilessly abandoned by our national conditions. However, Yahoo Japan has done a good job in this regard. The structure and content of the website are in line with Japanese characteristics, and are closely related to Japanese life and services.

3. National character: As mentioned above, Yahoo entered Japan in the last 90 years and took advantage of its time. And Japan's national character has expanded this advantage. As a whole, it is a conservative country with a strict hierarchy. Once you get used to it, you will use it faithfully, rarely think about making big changes, or lack the courage and interest to explore new things. This is also the reason why Japan, an economically developed country, has no local network company to handle it. Even the traditional electronic industrial products have begun to decline, which is a stagnant pool. This is just the opposite in China, perhaps because we have been oppressed for too long, perhaps because we want to make up for the past, and we always want to constantly create new things to gain greater benefits, so many Internet companies or technology companies that can dominate the world have emerged in China.

4. Masayoshi Son: I think it is also necessary to mention this point. Sun has huge resources in Japan, so it is much easier to do things with his support. To put it bluntly, in Japan, a lot of resources and funds are still concentrated in those consortia, which can cooperate with Sun's energy to realize various cooperation and operations with those large Japanese enterprises or consortia, which can get twice the result with half the effort.