Who knows how to grasp the psychology of consumers in sales?

When Zhou Ying, a native of Putian, was the magistrate of Guangde, there was a Taoist who made children dance automatically. Zhou Ying picked a leaf and put it in the child's arms, warning him: "Although you can dance, if this leaf falls to the ground, I will whip you." In this way, no matter how hard the Taoist priest tried to cast spells, the children did not move. Originally, the child's mind was mainly focused on not letting the leaves fall. It can be seen that people with goals will not be disturbed by the outside world. When Zhou Ying was in Guangde, he wrote a book "Miscellaneous Discrimination of Zushan" to eliminate the folk worship of ghosts and witches. His moral and political measures are numerous.

[Ming] Min Wenzhen's Record of Zhou Cuiqu in Yangshan Village.

Review of business wisdom

This is a psychological suggestion, and so is the work done by wizards.

Simply put, this psychological suggestion is that the product gap between enterprises is already very weak, and the competition between the two sides lies in who took the lead in changing the "worries" and "excitement" with the target customers, making consumers feel that the products are "thinking for me".

Apple's products are also for the sake of consumers. The newly launched iPod has no special features. Some opponents of Apple also pointed out that there are many MP3 players like this, which are everywhere. Either one is much cheaper than it. But soon, Apple redefined the music listening specification, making it not just a simple music player, but a very intuitive user interface and iTunes seamlessly connected with it. In addition, behind the software support, there are also "hidden concerns" in appearance.

A brand-new concept "ClickWheel" is introduced, and the original control can be so simple. It's like when Apple's IPHONE went on the market, it was more attracted by the operation of his fingers. As for how good the mobile phone is, nobody cares.

To understand such a "psychological suggestion" from another angle, a tarot card "wizard" once said that the person who came to tell her fortune actually had the answer when she came, just hoping that the "wizard" would tell the answer.

In fact, enterprises often win real consumers in the game with consumers, and adopt psychological hints in this process, whether from advertising, on-site sales staff or intangible buying environment (we call it gas field). According to the research of professional companies, 80% customers actually have their own clear purchase goals when shopping. Why do they just "visit" instead of buying? This is because the enterprise did not tell the "answer" that consumers wanted to hear.