How to add powder to WeChat official account?

1. grassroots push. As mentioned above, some grassroots tubas have tens of millions of WeChat fans. If Weibo Grassroots tuba is regarded as WeChat tuba for college students, they are still in kindergarten. The main way of brand account promotion is to send a message directly through the micro-signal of the product brand. Of course, the softness and width of the push method are inversely proportional to the large-scale powder dropping rate of the base.

Advantages: the arrival rate 100%, and the opening rate is generally around 50%. According to the promotion effect of a micro-signal on a travel website, the fan conversion rate is around 0.5%. (If the grassroots queen has 1000 fans, after the advertisement is pushed, it can bring 5 fans to the brand. )

Disadvantages: it is still expensive. The price of obtaining a high-quality genuine powder is between 5 yuan-10 yuan, but it is much cheaper than the promotion of non-WeChat interactive marketing channels.

2. Grassroots content-bearing pages push each other. This way can be said to be the best and lowest cost way.

Advantages: the lowest cost, the best effect, and the least user disgust.

Disadvantages: it has been banned, and when to open it depends on fate.

3. WeChat navigation station. Every time I meet a friend, I will be asked a question: Don't you do WeChat interactive marketing? There are more than 500 official WeChat accounts in your WeChat, and we can't find them anywhere. This is a business opportunity, and many people are already doing it. Some WeChat navigation accounts already have more than 20 W fans. Brand number is promoted on WeChat, and this channel is essential.

Advantages: soft push, occupying the entrance.

Disadvantages: Interactive marketing without WeChat is still in its infancy. With the introduction of more functions of WeChat, more marketing methods will appear, starting from the end of Qingping.

Method 2: Non-WeChat platform promotes account channels.

1, the transformation channel of Weibo platform. The earliest Wechat Grassroots tuba were initiated by Grassroots tuba in Weibo. They kept pushing their own WeChat on Weibo and gained the first batch of WeChat fans.

Advantages: Weibo has a large number of basic fans and can quickly promote accounts.

Disadvantages: Low conversion rate. Optimistic estimate translated into WeChat fans, price 100 yuan. If it is not owned by Weibo, it is recommended not to adopt it easily.

2, website forum transformation channels. The main users of these transformation channels are website media, so-called relying on mountains to eat mountains, relying on water to eat water, relying on websites, and of course eating websites.

Advantages: You can turn existing website users into WeChat fans.

Disadvantages: the conversion rate is still low, and it is recommended not to use it unless it is owned by yourself.

3. Two-dimensional code offline conversion channel. The way the brand is most willing to use.

Advantages: the conversion rate of existing customers is very high.

Disadvantages: the growth of fans is slow, consuming the resources of old users,

The difference between WeChat interactive marketing with zero growth of new users and Weibo marketing;

First, Weibo prefers traditional advertisements, and WeChat is a real dialogue.

Second, Weibo's exposure is extremely low, and WeChat's exposure is almost 100%.

Third, Weibo is a bit troublesome, and WeChat does not have this trouble.

Fourth, Weibo is the media and WeChat is the CRM tool. I hope our practice can provide some new ideas for the team that wants to make great efforts in WeChat marketing. Wechat marketing is imaginative and accurate.