Brief introduction of Zhujiang channel of Guangdong TV station

Pearl River Channel (slogan: the first Cantonese TV channel) is the first TV channel broadcast in Cantonese in China, and it is also the TV channel with the widest coverage, the highest ratings and the best income among all domestic channels in Guangdong Province.

Guided by the local regional strategy, Pearl River Channel highlights the characteristics of information and entertainment, strengthens program innovation, optimizes layout and adjusts programs, and the ratings have made a new leap. According to the statistics of CCTV- Sophomore, from February 2006 to February 65438+February 2006 (statistics of Guangdong's urban and rural viewing data began in February 2006), Zhujiang Channel ranked first among all domestic and foreign channels in Guangdong Province with an average market share of 27.3% for the whole day, and became the "first channel of Cantonese TV". In the whole year of 2006, the average market share of Zhujiang Channel in Guangdong reached 9.48%, which was 65,438 0.04 percentage points higher than the market share of 8.43% in 2005, and the ratings once again ranked first among all domestic channels in Guangdong Province. Brand programs such as Local Lang, Foreign Daughter-in-law, Pearl River News Eye, Today's Concern and Yue Yun Fenghua continue to excel, and new programs such as Cultural Pearl River, Night Love, Entertainment Uprising and Pearl River Chronicle are beginning to show vitality. In 2006, Zhujiang Channel implemented the general agent system of advertising business, and the advertising revenue of single channel reached 320 million yuan, ranking in the forefront of provincial terrestrial channels in comprehensive strength.

In September 2004, the overseas version of Pearl River Channel was officially broadcast in America, Europe, Australia and Africa. In May 2005, the Pearl River Channel entered the cable network of Hong Kong and Macao to broadcast; In June165438+1October of the same year, Zhujiang Channel became a shareholder in Malaysia Family Entertainment Channel by providing 6 hours of programs every day, thus covering parts of Southeast Asia. In June, 5438+the following year 10, the programs of Zhujiang Channel entered the homes of 650,000 IPTV users in Hong Kong through the entertainment channel NOW broadband. It should be said that the Pearl River Channel has a wide coverage and a large population, which is unique among provincial terrestrial channels.

Guangdong TV Pearl River Channel is a powerful comprehensive channel with a history of more than 45 years. Broadcast in Cantonese, it is the most widely covered terrestrial channel in Guangdong, and can be heard in Hainan, Guangxi, Hunan, Jiangxi, Fujian and other neighboring areas. In July 2004, the overseas version of Pearl River Channel was successfully piloted in America, Europe, Africa, Australia and Southeast Asia and landed successfully. In May, 2005, Pearl River Channel landed in Hong Kong's largest cable TV receiving network "Hong Kong Wharf Network" and Macau Cable TV Network; Not long ago, it covered parts of Southeast Asia by taking a stake in Malaysia's home entertainment TV. Its wide coverage and numerous audiences make it unique in Guangdong.

For a long time, the Pearl River Channel insisted on promoting Lingnan culture, emphasizing extensive and distinctive column settings. With its unique southern Guangdong style, it has a number of brand festivals (columns) that the audience loves to see:

The series of short plays "Foreign Daughter-in-law Local Lang" has been broadcasted on the Pearl River Channel for 12 years, and broke through the 2000 episode mark on August 28th, 201year, ranking first in ratings for many years in a row, becoming an enduring golden signboard of the Pearl River Channel. Pearl River News Eye (formerly "630 News") is authoritative and fast, and it has always been the highest-rated TV program in Guangdong Province, and it is also one of the most influential news programs in Guangdong Province. Since its publication in 2005, Today's Concern has won a large audience and become the most concerned news column of people's livelihood in Guangdong Province, guided by "people's livelihood is no small matter, and today's concern is more". "Yue Yun Fenghua" is a brand column with unique Lingnan cultural characteristics and Yue Yun flavor, aiming at promoting traditional folk art, ranking first in Cantonese opera columns for many years. "Pearl River Theater" mainly broadcasts costume dramas, initially forming its own relaxed and funny drama style. The "Ace Theater" specializes in broadcasting classic dramas, which has repeatedly set off a viewing frenzy and created golden viewing in non-prime time.