Investigation on Market Consumption of Mid-Autumn Moon Cake

Moon cake is the first food in Mid-Autumn Festival, and there are different opinions about its origin. At the end of the Yuan Dynasty, Zhang Shicheng (or Liu Bowen, the counselor of Zhu Yuanzhang), the leader of the anti-Yuan uprising in Taizhou, Jiangsu Province, used the Mid-Autumn Festival people to give each other round cakes, which contained a note saying "Kill Tatar on the night of August 15th". Everyone saw the note in the cake, and as expected, the "Tatar" (Yuan Bing), who had done evil together that night, was widely circulated, and then everyone ate the cake together to celebrate the victory of the uprising. In a long historical period, even at the end of the last century, many moon cakes were still affixed with a small note! Unfortunately, the moon cakes produced in recent years have disappeared, and the "cultural code" passed down from generation to generation in moon cakes has also disappeared. There is also a saying that in the early years of Hongwu in the Ming Dynasty, General Xu Da captured Beijing, the capital occupied by the remnants of the Yuan Dynasty, and the good news spread to Nanjing, the capital. Zhu Yuanzhang, the Ming Taizu who was playing chess, was ecstatic, that is, he announced that the Mid-Autumn Festival would be celebrated all over the world and rewarded his subjects with moon cakes that conveyed information during the anti-Yuan uprising. Since then, moon cakes have become the "legal" food for Mid-Autumn Festival, and must be eaten [1]. During the Republic of China, the moon cake market in Nanjing was a "three-point world" with Guangdong style, Soviet style and local style. Cantonese fillings are mainly ham, jujube paste and coconut paste, with Guanshengyuan as the leading manufacturer, followed by Dasanyuan and Kangleyuan. They used massive advertising as a means to publish huge advertisements in newspapers and decorate neon lights in windows. The famous Suzhou-Hong Kong manufacturers include Xiao Suzhou, Taiping Village and Daoxiang Village. The advertising production has the characteristics of Shanghai style and likes to engage in gimmicks. The quality of Soviet-style moon cakes is not worse than that of Guangbang, but the price is cheaper. Therefore, after the holiday, financial resources are better than Guangbang. Guangbang's customers are dignitaries and businessmen; Su Gang's customers are mostly well-off families; The general public, on the other hand, happily went to Benbang. Although its fillings are only five kernels and plain salt and pepper, more than 0/00 local dim sum shops in the city/kloc are old brands. They don't decorate the window and advertise, but they all win customers by quality, honesty and low price, and their market share is relatively wide, which is even worse than Mid-Autumn moon cakes.

The custom of offering sacrifices to the moon of the ethnic minorities in Yue Bai.

When the Oroqen people sacrifice to the moon, they put a basin of clear water in the open space, and then kneel in front of the basin and bow to the moon; The Tu people filled the basin with clear water and put the reflection of the moon in the basin. Then, people kept hitting the moon in the basin with pebbles, commonly known as "hitting the moon". The activity of "offering sacrifices to the moon and asking god" of Zhuang nationality in western Guangxi is more typical. Every year in the middle of August in the summer calendar, some are on the Mid-Autumn Festival night. People set up an altar in the open air at the end of the village to offer sacrifices and incense burners. On the right side of the table, a branch or bamboo branch about a foot high symbolizes the community tree and is also a ladder for the moon god to descend to earth. There are ancient moon myth factors preserved here. The whole activity is divided into: inviting the moon god to descend to earth, with one or two women as the spokespersons of the moon god; God and man sing to each other; Luna divination fortune-telling; Singers sing mantras and send the moon god back to heaven in four stages. Mongolian "Chasing the Moon". On the night of Mid-Autumn Festival, Mongolians like to play the game of "Chasing the Moon". People are riding horses and galloping on the grassland in the silver moonlight. They galloped west, and the moon rose in the east and set in the west. Persistent Mongolian riders, until the moon goes down, "chasing the moon" is more than that. Tibetans "seek the moon". The custom of Tibetan compatriots in some parts of Tibet to celebrate the Mid-Autumn Festival is "searching for the moon". That night, young men, women and dolls, along the river, followed the bright moon reflected in the water, took pictures of the moon shadows in the surrounding ponds, and then went home to eat moon cakes. Hezhe people "Yue Bai". During the Mid-Autumn Festival, people pick grapes and offer sacrifices to the moon in Hezhe settlement in northeast China. According to legend, it is to commemorate a clever and hardworking Hezhe daughter-in-law. She couldn't stand her mother-in-law's abuse and ran to the river to ask the moon for help. Finally ran to the moon. De 'ang people "string the moon".

Mid-autumn poetry

Looking at the Moon on Fifteen Nights (Tang Dynasty): Bai Shu crowed in Wang Jian's atrium, while Coody Leng was silent and wet with osmanthus. I don't know who Qiu Si will meet tonight. Mid-Autumn Festival (Tang Dynasty) Li Puhao's spirit ascended to heaven, and the fairy was silent among the clouds; A full round, accompanied by Wan Liyun; The sly rabbit falls the string, and the demon frog rests in front of him; Lingcha plans to go hand in hand until the Milky Way is completely clear. "Playing the Moon on August 15th" (Tang) Liu Yuxi will wash the world again tonight. Go to Qiu Lai in summer. The stars are shining and the breeze is bright. What can change the human world is Yujing in You Ran. "Water Melody" (Song) Su Shi was drinking happily in the Mid-Autumn Festival. Drunk, writing this article, pregnant. When did the moon begin to appear? I take my glass from a distance. I don't know about palaces in the sky. What year is tonight? I want to go home by the wind, but I'm afraid of Qionglou Yuyu. It's unattainable! Dance to find the shadow, what is it like! The moon turned into a scarlet pavilion, hanging low on the carved window, shining on the sleepy self. The moon should not have any resentment against people. Why is it round when people are gone? People are sad and happy, and they are separated and reunited. The moon has yin and yang, and there are gains and losses. Nothing is perfect, even in the past. We hope to live a long life for each other to share the beauty of this beautiful moonlight, even though we are separated from Wan Li.

folklore

The Goddess Chang's fly to the moon

No matter how many versions there are, there is one thing in common: Chang 'e is the wife of Houyi, the hero who shot at the sun. The queen mother felt Houyi's contribution to shooting at the sun and gave her the medicine of immortality. Chang 'e ate the fairy medicine for some reason, and couldn't stay on the ground any longer. She flew to the moon. In some versions, the fairy medicine is a pill, which was obtained by Chang 'e. More versions are two pills: people take one pill to live forever, and take two pills to live forever. Hou Yi took it home and gave it to Chang 'e for safekeeping, preparing for the husband and wife to share food. However, this plan was unexpectedly broken. What accident happened? Numerous versions of accidents have made Chang 'e's image erratic for thousands of years. Legend has it that Chang 'e took it all away because she didn't know the details; Some people say that Chang 'e is curious and steals food; Some people say that Chang 'e stole it on purpose; A sad saying is that Hou Yi snubbed Chang 'e and Chang 'e left sadly. There is also a legend that Meng Peng, a subordinate of Hou Yi, took advantage of Hou Yi to lead his entourage to hunt, broke into the backyard with a sword in his hand, threatening Chang 'e to hand over the treasure, and Chang 'e swallowed it in a hurry ... In any case, this accident created one of the most beautiful, romantic and elusive beauties of the Moon Palace in the eternal legend. Chang 'e, who ate the fairy medicine, gradually left the ground, but where should she go in the cold sky? Looking up at the bright moonlight, Chang 'e finally decided to fly to Ran Ran with a full moon.