The specific reasons why Yi Bei, Yi Bei and Google quit the China market mainly show the influence of cultural differences.

Culturally speaking, western countries pay more attention to universal values, truth, fairness and justice. Anything that runs counter to them, including Z government and other organizations, should be pushed and overturned, while China culture pays attention to unity, stability and well-being. . . Of course, this is my personal opinion, and some people say that the problem lies in Google's ignorance of China people's habits or something. . . As for Yi Bei, Yi Bei's management is trying to cater to Yi Bei's global unified style and past successful experience. However, the clay turtles in Taobao are trying to cater to the information of China people's false petty bourgeoisie and reconcile their fragile mentality of vanity. When the customers are authentic China people, the effects brought by the two styles are immediate.

Let's give up the criticism of Taobao for a while. Imagine yourself as an ordinary China person-whether it's a student, a clerk, a street vendor or anyone else, and really go into Taobao and Yi Bei to buy something. How do you feel? Ebay, like a custom jewelry store in the western United States; Taobao is more like the farmer's market we visit every day.

This is the essential difference. Taobao is getting to know its customers better and better, while Yi Bei is getting farther and farther away from customers' preferences (of course, it is also getting closer and closer to the preferences of American headquarters). This situation is caused by different management styles, strategies or other factors. In short, the end result is that Yi Bei will become more and more difficult. "