How to do a good job in propaganda and ideological work

First, the ideological environment is complex and changeable. With the opening of social environment and the deepening of comprehensive reform, grass-roots social ideology is diverse and changeable. Some lack faith, believe in money first, fame and fortune first, pleasure first, do not believe in Marxism-Leninism, ghosts and gods, and are keen on fortune telling and burning incense to worship Buddha; Some people are morally bankrupt, their principles are shaken, their sense of right and wrong is weak, their sense of justice is degraded, the choice between "helping" and "not helping" is widespread, and good deeds are even ridiculed, and so on.

Second, I believe that the technological environment is changing with each passing day. With the rapid development of mobile Internet and intelligent terminal technology, the media environment has undergone profound changes, and new media carriers are increasingly diverse and new media forms are more diverse. The audience of traditional media at the grass-roots level is getting smaller and smaller, the coverage of emerging media is getting wider and wider, negative emotions are gathered and vented on the Internet, posts have no bottom line, posts are uncivilized, and rumors are popular; Grass-roots online propaganda institutions are imperfect, understaffed and not professional, especially lacking online supervision means. Online public opinion collection is mainly carried out manually.

Third, the environment of public opinion struggle is sharp and complicated. Ideological infiltration attacks are extending to the grassroots, and the struggle with hostile forces for the mass base tends to be fierce. Some developing problems, such as economic reform, environmental pollution and social security, have been maliciously hyped, some special groups, such as petitioners and unemployed people, have been deliberately exploited, some accidental cases have been extended indefinitely, and some concrete events at the grassroots level have been obviously ideological. Some grassroots cadres have insufficient experience in dealing with this, which leads to the spread of irrational emotions and damages the people's appointment of the party and government and mainstream ideology.

Fourth, the cultural construction environment needs to be optimized. Under the influence of the "GDP first" consciousness, the destructive development of some cultural resources has increased; The culture sent by the government is out of touch with the culture that the masses want. Although some grassroots cultural facilities have been "built", they have not really been "used" and "turned around"; There is a lack of excellent cultural works for the grassroots and loved by the masses, and vulgar, vulgar and kitsch cultural phenomena are repeatedly banned at the grassroots level; Grass-roots mass cultural activities are single, cultural talents are lacking, and the enthusiasm of folk cultural artists has not been fully mobilized.

We should clearly understand these changes in the environment, further actively, pertinently and innovatively carry out our work, and strive to provide strong ideological and public opinion support and spiritual and cultural conditions for the overall economic and social development.