Liu laid off staff and also "laid off" himself. The CEO of JD.COM Group is Xu Lei. Who's Xu Lei?

JD。 On April 7, 2022, COM Group announced that Xu Lei, President of the Group, would be the CEO of the Group, and would be responsible for the daily operation and management, reporting to Liu, Chairman of the Board of Directors of the Group; Liu will devote more energy to long-term strategic design, major strategic decisions, training of young leading talents and rural revitalization.

Many people are strangers to Xu Lei. Let me introduce who is Xu Lei.

Xu Lei has experienced ups and downs in justo. Xu Lei is not very serious, but also a frequent visitor and main force on the wine table. Besides seeming serious, Xu Lei is also a well-known upright and disciplined person.

Xu Lei once said: "I am a craftsman who travels all over the world to eat by craft. I hate pretending to be forced to carry my back. I am simple, direct, love and hate, and I am very independent. "

Xu Lei also experienced ups and downs in justo. As early as 2007, Xu Lei joined JD.COM and has been responsible for advertising, public relations, brand and school-enterprise marketing of JD.COM Mall. Since then, Xu Lei has briefly joined Belle, responsible for its e-commerce preferential purchase project.

20 13 Xu Lei joined JD.COM mall again, taking full charge of marketing; From the end of 20 14 to the present, Xu Lei also served as the head of the wireless business department, fully responsible for the research, development and operation of wireless services.

In 20 17, Xu Lei's position was further promoted. JD.COM Group appointed Xu Lei as CMO of JD.COM Group, claiming that Xu Lei improved the marketing operation efficiency of the company through organizational innovation, and led the team to make major breakthroughs in several core projects, such as double 1 1, triple super project, Kepler plan, brand promotion, etc., and built a strong operation and marketing competitiveness for the mall.

JD.COM said at that time that around the life cycle management of users, Xu Lei helped the company to build a big marketing system, a mobile product R&D system and a platform operation system, and trained many excellent teams who dared to work hard and face difficulties, making outstanding contributions to the strategy of building and shaping the brand of JD.COM and transforming to the mobile terminal.

Since then, Liu has been further promoted and appointed as CEO of the mall. He, JD.com CEO Chen Shengqiang and JD.com CEO Wang Zhenhui were also called the heads of the three major businesses of JD.COM Group.