Network Fortune-telling Marketing _ A Case Study of Network Fortune-telling Marketing

Tik Tok forbids fortune telling, but why can Mushroom Street?

Because Tik Tok belongs to today's headline company.

In 2022, in order to gain traffic and attention, a small number of users published superstitious pseudo-scientific content such as "divination, fortune telling and tarot", which not only violated the regulations on ecological governance of network information content, but also damaged the healthy ecology of the platform and affected the user's content experience. To this end, Tik Tok Live will carry out special governance actions against "superstition and pseudoscience" violations.

The following violations are strictly prohibited:

In the live broadcast room, by exaggerating and confusing superstitious ceremonies or deliberately creating a mysterious and illusory atmosphere, we can induce bad things, such as "jumping to the gods, asking the gods to come down, exorcising ghosts to treat diseases, measuring characters and fortune telling, and divining good and bad luck".

In the form of pseudo-science, conduct verbal hints, intentional inducement, false marketing and other violations to others.

Use the names of "constellation, tarot card, psychological test" to induce users to reward, online gift transaction or private money transaction.