Insurance and burning incense

Dr Zheng Ronglu once summed up a set of methods to sell high-end life insurance, that is, comparing insurance to burning incense.

He said that he found that many customers are willing to spend 50,000 yuan a year to burn incense instead of spending 50,000 yuan on insurance. In fact, a comparison will show that buying insurance is better than burning incense.

You can communicate with customers like this: pay 50 thousand yuan to the insurance company every year, and the insurance company will keep you safe. Burning incense also costs 50 thousand yuan to pray for God's blessing, and the wish is the same.

But what's the difference between insurance and burning incense? If you burn incense, something may happen again, but after the accident, no one cares about you. You can't say that the Bodhisattva didn't show up and go to the temple to get the money back.

In case the insurance company does not "escort" you, it will give you dozens of times and hundreds of times of compensation to help your family tide over the difficulties; If you have a safe life, the insurance company can also use this money to help other people who suffer from disasters. This is the meaning and function of insurance.

In contrast, you will feel that the insurance company is a "Buddhist temple" that can really protect you, so we say that insurance is a scientific institutional arrangement, that is, a "living Buddha". This is the sales logic. If you communicate with customers in this way, it is easy to sell term life insurance products.