The Influence of Sun Tzu's Art of War on Modern Thought?

I hope it helps you. Sun Tzu's Art of War and Modern Management Strategy

Sun Tzu's Art of War is a famous military work, which talks about military strategic thoughts, which are invaluable for the formation of modern enterprise management strategies. Claude, an American professor, stressed that it is impossible to become a modern business expert without reading the Art of War. Harvard Business School also listed Sun Tzu's Art of War as a compulsory textbook for training managers. Japanese scholar Murayama Shou regarded Sun Tzu's Art of War as one of the two pillars of enterprise development and survival a long time ago, and wrote a book, one is Modern Management, and the other is Sun Tzu's Art of War. Some foreign entrepreneurs have made remarkable achievements in enterprise management by using Sun Tzu's Art of War, and some domestic scholars have also written many monographs on Sun Tzu's Art of War and enterprise management, which shows that Sun Tzu's Art of War is of inestimable value and significance to modern management. How are these inestimable values and meanings reflected? Correct reflection? Where is it reflected? There are mainly the following aspects.

First, the business decision to operate the "temple"

Operation Temple is the primary issue of military strategy. It is also crucial for the operation of modern enterprises. To make an enterprise successful, we must first establish major policies such as business direction, product structure, market demand ability and marketing strategy, so as to make the enterprise flourish and seek long-term success. To achieve this goal, it is necessary to study the business strategy, properly use the five things and seven plans, and skillfully lay out. According to the external environment and internal state of the enterprise, make a detailed analysis, think carefully and know yourself. The key is "temple calculation". "If the husband doesn't fight and the palace master wins, that would be too much. If the husband doesn't fight, the temple won't win. It's too little. Win more, win less, don't win, the situation is not! ! "This is the importance of temple calculation, and it is the same for enterprise management.

However, the decision-making strategy using temple calculation is not a static process, but a complex dynamic process. Water flows because of the ground, and soldiers win because of the enemy. Therefore, the soldiers have no constant potential and the water is unpredictable. They can easily change because of the enemy, and then change without feeling the winner, which is a stroke of genius. The problem of defeating the enemy is also a very serious problem in enterprise management. Especially in the current market, enterprise products need to be extended, and the ability of brand imitation is almost puzzling. In such a changeable form, if we do not grasp the trend of enterprise products, the rapidly changing form of the market will be eliminated, and it is difficult for enterprises to survive continuously.

The strategic decision of temple calculation should not only consider how to defeat the enemy, but also consider how to collect the "benefits" of the enemy. Sun Tzu said that people who use troops should act in line with interests, not in line with interests, but not in line with interests. There is a saying, which appropriately confirms what Sun Tzu said, that is, getting up early is not beneficial. Applying these military ideas to enterprise management is to take profit as the standard for enterprises to measure their own advantages, evaluate the success or failure of enterprise plan implementation, evaluate the future interests reflected in business strategy and the expected economic benefits after plan implementation, so as to choose the best strategic decision and be far-sighted. Needless to say, this is crucial.

Second, the surprise business strategy

Sun Tzu emphasized that "the upper line is effective, and the enemy is defeated without fighting, and the good ones are also." It means winning by strategy and winning by skill. In modern enterprise management, it is also necessary to win by strategy and pursue profits. Try your best to attack the enemy's shortcomings, attack the enemy's weaknesses with your own reality, and fight for power and profit. Strategically, the most important thing is to win by surprise. "The masses of the armed forces can make the enemy attack invincible and strange. For those who have fought several wars, they will win with positive peace and surprise. " Odd "should be understood as an unconventional behavior, and the key to using odd characters is to adopt reverse thinking mode." In enterprise management, it is very important to win by surprise. No wonder you can get ahead of others, no wonder you can attract people's hearts. If it is strange, enterprises should be unconventional, and in many industries, such as the dragon entering the loach pond, the personality does not fall behind the group. Grasp the principle of initiative to achieve the goal of 20 words, "people have no me, people have my superiority, people are superior to me, people are new, people are new, people are mean, people are mean." "Only flexible decision-making can make the enemy chase me, follow my footsteps and clean up my mess. At the same time, we must also learn the understanding of the circuitous straight plan in the Art of War. " He who knows how to make a detour will win, and those who work hard in military struggle will benefit from a detour. "Enterprises are full of circuitous and straightforward plans in their operations. Ancient businessmen and modern entrepreneurs have accumulated many circuitous and straightforward experiences in practice. Some people don't care about the moment, but focus on the long term. Some businessmen would rather have less income this year than bear fruit next year for the rapid development of their enterprises. Three points, seven points. Even in order to establish a long-term business lifeline, we will spare no effort to maintain at a loss. This is all a manifestation of a sinister plan.

The third is the leadership quality of "wisdom, faith, benevolence, courage and indifference"

As we all know, generals play the most important role in the war. "The husband is a general, and Kuninosuke is also a general who knows the soldiers. He is the commander-in-chief of the people and a master of national security." . Sun Tzu emphasized not only its importance, but also its necessary qualities. He believes that to become a general, you must have five virtues of "wisdom, faith, benevolence, courage and courage". The so-called wise man "foresees without confusion, can consider and be flexible." The so-called believers "command one also; The so-called benevolent "worries and worries, and wins people's hearts; The so-called brave is fearless and can be resolute; The so-called "serious people are also serious." Five virtues are indispensable. Modern operators should also deliberately cultivate the five virtues, so that the general has five enemies and the operators can profit from the five virtues. Visionary, resourceful, trustworthy, clear rewards and punishments, caring for the people, winning the hearts of the people, being brave in decision-making, persevering, being strict with yourself, being lenient with others, being strict in discipline and strict in system. Writing is the five virtues of modern grandson and the essence of the five virtues. Quiet is quiet, and governance is right. These are beneficial to the selection, training and use of managers. It is of far-reaching significance to integrate the momentum and condense the university with the only goal.

Fourth, watch Sun Tzu learn to be a man.

Battlefield strategy, shopping mall strategy, the so-called schemer's treacherous behavior. No one can do what people want, and no one needs to use it. At this point, it's time to turn the topic to people. Some people are treacherous, some people are wiser than fools, and some people use big tricks to hide their feelings. These are all strategies, but they have different purposes. Generally speaking, being a man should have principles, and the principle of being a man is also an orientation of life. When Liu Bei entrusted an orphan, he said, don't do it with small evils, don't do it with small goodness. I said, to be a man, first, don't bully people on purpose, and second, don't get angry for no reason.