How to choose the direction of entrepreneurship?

Choice is often more important than hard work. Choosing the market-oriented field that you are good at is the key to starting a business. Here are three strategies to choose the direction of entrepreneurship.

1. Disruptive or revolutionary products.

For example, in the era of trains and planes all over the world, the Wright brothers invented the plane, which is what subverts the whole era. This kind of thing is not impossible, but it has little to do with us in probability, and it is nonsense.

You found a blue ocean and a huge opportunity in the market.

For example, you find that Didi has changed the way people travel in China, but the distance from downstairs to Lamian Noodles has not been taken care of, so someone thought of bicycle sharing, which is an opportunity to discover major market demand. This is a very good entrepreneurial direction. If you study these project opportunities more, you will find such common ground. Choice is more important than hard work! For example, the market for white goods is already very small, but it is a direction in smart home appliances.

3. Most people will choose the third option and find that an industry is growing and has a certain supply, but the supply is insufficient.

In the selection of projects, this is more pragmatic and difficult, and the price is that it is difficult to implement. In fact, many people have observed this shortage of supply, and many talents have invested in this industry. They also observed that two companies will form a monopoly in the future. At the same time, they observed that this industry has not settled in yet, and they felt that even if this industry settled in, the market would be big enough for the first few companies to live well, so they would join in. If you join this field, don't expect to succeed soon. Its entrepreneurial process must be a very tiring and arduous process, so you must be fully prepared psychologically.