What does cps advertising alliance mean?

CPS advertising alliance, short for "cost per sale", is an advertising charging model based on sales. It is one of the network promotion modes of Taobao Alliance, which is suitable for many fields such as e-commerce, tourism and finance, and has become the main promotion form of major e-commerce platforms.

Compared with CPC and CPM advertising models, CPS advertising alliance is more accurate and efficient. Promoters only need to bear the promotion expenses. Users enter the merchant's website through the promotion link, and when they buy goods, they will pay the promoters, which effectively avoids the mismatch between traffic and conversion rate and greatly improves the promotion effect.

In CPS advertising alliance, merchants need to put their products on the shelves, and provide promotional links and various promotional materials (such as posters and copywriting) for promotion personnel to use. Promoters choose their own promotion methods, such as WeChat, blogs, forums and so on.

Promoters can get their own promotion link and ID from the merchant's CPS advertising alliance, and attract users to visit the merchant's website and buy goods through the promotion link. After the purchase is successful, the merchant will return a part of the actual sales to the promotion staff as the promotion fee according to the pre-set commission standard.

Advantages and Prospects of CPS advertising alliance

Compared with other promotion methods, CPS advertising alliance has the following advantages: First, the promotion effect is accurate, and the promotion effect is directly linked to the commission; Secondly, the risk is low, and the promotion cost will only happen after effective purchase; Furthermore, its advantage is that the advertising effect can be quantified, and the promoters can clearly know the reasons for each commission; Finally, the advertising market space of CPS Alliance is very large and its prospects are very broad.

With the continuous development of e-commerce industry, the prospects and advantages of CPS advertising alliance have attracted more and more attention. In the future, CPS advertising alliance will undoubtedly become the mainstream promotion form on the e-commerce platform, bringing greater business opportunities and benefits to advertisers and promoters.