How to write a copy of WeChat friends circle to attract people?

Copywriting is one of the three core elements of a circle of friends. The quality of the copy directly determines whether it can arouse the interest of potential customers, thus affecting the effect, so every micro-business should learn how to write a friend circle copy.

1. Theme

The theme is what customers see at first sight. A good theme can not only attract customers' attention at the first time, but also make your circle of friends coherent after having a theme.

The theme must be simple, clear and prominent.

2. Word count

It is best to control the content of WeChat friends circle within 140 words to avoid being folded.

The social era is characterized by fragmentation. People have formed the habit of fast culture. If people read and understand something quickly in a fragmented time, according to the survey, the most suitable text is within 140 words.

Moreover, research shows that it only takes 140 words to make one thing clear. If you want to explain in detail, then blog or qq space log.

Based on the above reasons, the content on WeChat friends circle is limited to 140 words, and if it exceeds 140 words, it will be folded, and once it is folded, it will be easily ignored and the reading rate will be greatly reduced.

3. Content

Wechat is the era of brushing. Let's look at the circle of friends and brush it. They seldom read word for word like research. Therefore, if WeChat merchants want customers to remember you and get the information they want in the shortest time, they need to pay attention to the expression of the copy when making friends.

Refine words and try to replace long sentences with short sentences; Separate paragraphs when expressing multiple meanings, or separate them with symbols in the middle.

Use fewer adjectives in the expression content, and use more numbers to express the results;

Leave an "opening" in the copy, that is, you can't finish all the words in the circle of friends, so that even if others really want to participate, they don't know how to comment, so they can only go with the flow or praise something.