What is new media operation?

I'm sure you all know and investigate the job introduction of new media operation. I won't popularize the official explanation too much. You can search the website yourself.

(1) Detailed introduction of new media operation

To explain this question, what is new media operation? First of all, we divide the five words of new media operation into three meanings to explain.

Tzu Chi Xin: Actually, this is just a sentence. There is no more explanation, just understand it as a new thing.

Media: In fact, the way to spread information is the media. The media is a place that carries information, just to see how it is spread.

We know that the previous media communication methods were: TV, radio, newspapers and weekly magazines. Before we wanted to know some information, we could only get it by the above methods. We call it traditional media.

Operation: I always answered this question like this when I shared it before?

I said, operation is a matchmaker. They all laughed at that time. Why do I say that? Why compare operation to matchmaker?

We all know what a matchmaker does, an introducer. In other words, there is a young man in the east of the village who doesn't have a girlfriend yet, and a girl in the west of the village has reached the age of not having a boyfriend. Their needs are clear, that is, to find the other half.

However, I didn't have a chance to know, and I didn't have a chance to know. Therefore, the needs of two people can't be solved. At this time, only the matchmaker has the resources to master the single conditions in this village, because many parents will say when they see the matchmaker: Matchmaker Wang, my girl is 26 years old, and a good man pays attention.

Well, now that the matchmaker has these resources, as long as it is introduced by the matchmaker, these people with mutual needs can know people.

Let's talk about the operation in reality now. What exactly is operation? In fact, it is to connect people with mutual needs.

Give a realistic example to explain what operation is: for example, the company's business is to develop small programs, and our products are to help others develop small programs. At this time, our products are available, but what is missing? What is lacking is how to let others know that you are doing small program development and doing it well. At this time, some people will think of handing out leaflets, advertising, inserting small advertisements and so on.

Yes, this is the initial operating model, offline promotion. But the effect is not good and the conversion rate is very low. What is the reason? Nowadays, people play mobile phones. When customers want to know about a product, will they find you through leaflets, and then users will pick up their mobile phones and search online.

What platform to search for? Baidu, Weibo, today's headlines, official WeChat account, joining various communities, short videos, etc. Found the development channel of small programs.

This time also involves communication. In the past, people needed to watch TV and newspapers to get the latest information. Now, when people have some needs and want to get some information, how many people will read newspapers and TV? Are they all searched by mobile phone?

Well, we talked about traditional media above, including TV, radio, newspapers and weekly magazines.

What are the official accounts of Weibo, Baidu and WeChat at this time? It is definitely not traditional media, so at this time, if we combine the words mentioned above, will it add up to new media?

The media is still the same, and it is still a place to carry information, but the mode of communication has changed, and it will be spread through various Internet-based mobile phone apps or platforms. At this time, it is called new media.

We know how new media comes from and what new media does, that is, the same media information is only spread and promoted through new channels based on the Internet. This is the new media.

What is the new media operation we want to learn? According to the above case, this company is a small program development project. Of course, you are definitely not the only one doing this project in the market, but every family wants to use the platform to spread and talk about the advantages of their products, but there is only one platform (for example, you all spread in Weibo).

At this time, the role of new media operations is like this. The same product is on the same platform. How to make your product be searched by others faster? For example, the search for "applet development" on Weibo ranks first. This is the role of new media operation.

New media operation: combine the same information and products and spread them on the same platform. You use your method to spread and popularize your products and information more. This is the function of new media operation.

(2) Introduction of new media operation.

The job introduction of new media operation can be understood as: what abilities and skills are needed for new media operation to be a qualified new media operation.

Copywriting (written by WeChat official account, written by Weibo, written by various media platforms);

Data analysis (statistical analysis of the data of each platform, how many fans are added every day, which articles lead to an increase in the number of fans, what is the title of this article, what is the content, and what operational means have been made);

Hot spot capture (some time ago, Apple's press conference, Jay Chou's release of new songs and other hot spots can be combined with our products. I often hang out with some index platforms, such as Baidu index, WeChat index and headline index. )

Platform gameplay (to operate any platform, you must master the gameplay and algorithm of this platform. For example: the push mechanism of the platform, the punishment system of the platform, and the portrait of the crowd on the platform. )

Video channel (short video channel: Tik Tok, automatic faster, second shot, etc. ); Medium and long videos: Didi, Tencent Video, Iqiyi, etc. )

Audio channels (Himalayan, Dragonfly FM, etc. )

Auxiliary work (simple drawing and retouching, preferably simple operation of PS; Short answer: video editing and post-processing should be simple video processing software PR)