Billion market fortune telling

"Don't say I didn't give you a chance a few days ago." The share price of China Merchants CSI Liquor first fell and then rose, and once rushed to hot search. In 2020, liquor stocks will stand out, with an annual growth rate of nearly 200%, among which alcoholics will increase by 380%! The liquor market did not decline because of the epidemic, but ushered in an outbreak period.

In the unique field of small bottle liquor, it is deeply loved by consumers because of its taste advantages and targeted consumer group characteristics. At present, the market scale has exceeded 654.38+000 billion yuan. Because of the huge market cake and rich benefits, there is a steady stream of capital injected into the small bottle liquor market. In order to share a piece of cake, the major wineries really tried their best.

In recent years, the sales of small bottles of liquor have increased dramatically. In this field, Jiang, Maopu tartary buckwheat wine and Jianghu wine each occupy one seat. Ginger was once regarded as the king of small bottles of white wine, but now it is not weak. Since the listing of 20 13, the sales volume has been rising continuously, and it is estimated that it will exceed 3 billion yuan in 20021year. At the same time, another potential dark horse, Liang Daxia, has also sprung up, using the unique IP culture to change the taste of traditional liquor and make great changes in liquor differentiation. The luminous bottle not only meets the tastes of young people, but also wins their love.

In fact, Jinpai Company has already taken root in the liquor industry, and they are constantly expanding their own market modules, and their products tend to be stable. However, gold medal companies have been facing the problem of single market, which has restricted the development of the company for a long time. Although Jinpai has invested a lot of science and technology every year, its final performance is always unsatisfactory. Jinpai's new Maotai Tartary Buckwheat Wine broke the deadlock of the company for many years after it went on the market.

"Small wine to catering, big wine to banquet" is the industry default. With the popularity of offline sales, Maopu Tartary Buckwheat Wine has gained a firm foothold in low-end liquor. However, the online sales of Maopu Tartary Buckwheat Wine has been growing slowly, and like many traditional wine enterprises, it has not found a breakthrough direction.

When it comes to online marketing of liquor brands, we have to mention Liang Daxia, who is as hot as it is. Liang Daxia 20 17 was officially listed. At that time, the market was basically saturated, and not many consumers paid attention to Liang Daxia. After a period of precipitation, Liang Daxia soon spread all over the country, and now there are more than 200 counties and districts in the provincial capital of 14 with this kind of Liang Daxia wine.

Liang Daxia's liquor also takes the route of small bottle liquor, but once it is sold, it will be like a dark horse riding the dust, leaving the traditional small bottle liquor behind. It started with a small wine like Maopu Tartary Buckwheat Wine, and first opened the market for banquets and group purchases. In the context of the overall economic downturn in the past year, Liang Daxia successfully built his own brand image with his unique Jianghu style and established a good reputation among young people.

The continuous breakthrough of Xia Liang's sales volume is inseparable from the team and founder behind it. Fu Zhigang, the founder of Liang Daxia brand, is not famous. He used to be a cowherd, but he always had a dream of rivers and lakes in his heart. After Fu Zhigang graduated from university, he accumulated 12 years of experience in domestic Jinliufu liquor enterprises and really learned the liquor culture. 20 17, Fu Zhigang vowed to create a liquor full of Jianghu culture. He quit his previous job with an annual salary of one million yuan and resolutely devoted himself to Liang Daxia's entrepreneurship. Good value for money, Liang Daxia has experienced dozens of successful brewing by China sommeliers.

At the beginning of his business, Fu Zhigang had a hard time. To this end, he sold the house and squeezed into a small bungalow with only 9 square meters. The fighting spirit of young people is vividly reflected in Fu Zhigang, who is an entrepreneur with ideals and feelings. After three years of continuous exploration, Fu Zhigang successfully created the brand culture of Liang Daxia, attracting more than 300 dealers to join, and Liang Daxia became a young brand of liquor for a time. Now Xia Liang really leads to a river and lake avenue. Always adhere to the original intention of high quality, high value and high feelings, and finally win the affirmation of consumers.

Fu Zhigang is an excellent entrepreneurial youth. Xia Liang, which he founded, regards social responsibility as its own responsibility. In order to help more young people in small towns start businesses, he launched the "New Youth Entrepreneurship Support Program", so that more young people can join Xia Liang, feel the unique charm of entrepreneurship, and finally succeed with their own efforts. Just like the IP image of Xia Liang, it breaks the tradition and embraces the future, so that every young person can ignite the dream of starting a business and give every young person a chance to struggle.

Xia Liang explained the chivalrous spirit with wine and innovated consumers' rigid cognition of liquor with innovative ideas. It proves to everyone that liquor culture is energetic and connotative, and it is also the courage to realize oneself and truly challenge the rivers and lakes.