How to operate the media skillfully

Attached is my article: Grassroots Media Operation Guide.

The word self-media is relative to traditional media. For a long time in the past, people simply accepted information from newspapers, television, magazines and other media.

Just as parents arrange what their children should do, in fact, children want to do what they like. The advent of the Internet era gives people a chance to express their voices.

Everyone is a media person and everyone is a microphone. As long as you have unique skills, you can attract thousands of fans. What does it mean to be a fan? Fame, interest, the satisfaction of being sought after.

Those awesome media, such as Ghost Feet, Wu Dong's Theory of Relativity and Luo Ji's thinking, will surpass them one day.

Back to reality, I still talk about several aspects of grassroots operation from the media.

First, what kind of self-media?

Although it is said that all roads lead to Rome, we can only choose a long way to go. Want everything, get nothing. The world belongs to people with dedication.

The Internet is very colorful, but it presents people with only three kinds: words, pictures and videos (including audio).

There are three corresponding media: 1, article 2, photo 3, video and audio.

As a grassroots, there are few available resources around, so the most important thing is to carefully analyze what you are good at and what you like.

Take me for example, I used to be a literary diaosi, so I chose to write this form, share my thoughts and methods, and spit out my mental journey.

No matter what form of self-media, attracting fans is king. If I have a good voice, I choose to sing to attract fans.

Second, the business strategy and guiding ideology.

In Sun Tzu's art of war, the victorious soldiers win first and then fight, and the defeated soldiers stand first and then fight, which means planning the direction in advance and then striving for success. The same is true of being a self-media.

My guiding ideology is: blossom more and concentrate less.

I chose the main position of qq space, assisted by other media platforms. Articles in the space spread infinitely with the help of other platforms.

Why choose space? 1, high viscosity of space users, one-click reprint and sharing function, which can interact with users well.

2. Space is a high-flow platform with strong fertility. The more articles are reprinted or shared, the wider they spread, which is unmatched by other platforms. Everyone has qq software installed on their computers and mobile phones. As soon as they get online, they will habitually watch their friends' dynamics.

I leave copyright information on other media platforms, so that people who are interested in my articles can communicate with me on qq.

If space is regarded as a reservoir, other platforms are pipes for water supply. The more pipes there are, the more water there is in the reservoir.

Recommend several auxiliary media platforms: today's headlines, a little information, Netease Cloud Reading, Sohu Media, etc.

Third, what kind of content is popular?

There are two ideas about writing content. (a) only copy, not innovation.

Making money, starting a business, raising children, feelings, there are the hottest articles on every type of internet. All we have to do is collect and sort it out. Publish any article you want to attract.

Replication is the most labor-saving method. You don't have to rack your brains like originality. You should learn to use network resources.

If plagiarism is boring, we can do micro-innovation, that is, pseudo original.

(b) High-value original articles

This is an impetuous era, and the Internet is even more impetuous. A good original article, like a graceful virgin, is worth staying. After all, people are profit-seeking, and the primary criterion for judging an article is whether it is useful or not.

Since the core of the media is to attract people with value, why do so many people read articles about ghost feet? Because he is the person in charge of Taobao search, he has written many concepts of e-commerce dry goods. Otherwise, who will listen to his nonsense!

The most important thing to solve in writing original articles is knowledge reserve and material collection.

My knowledge comes from my daily reading and study, but there are also some things I don't understand. I will search Baidu for the first time and record my thoughts at any time.

The material comes from all aspects of life. If you pay attention everywhere, you will find a different world.

Fourth, how to make money from the media?

There are five main forms:

1, training

2. Pay circle

3. Advertising revenue

4. Selling books and products

5, fans reward the remuneration.

Fifth, who is suitable for self-media?

1, celebrities, entrepreneurs and other people with rich social resources are icing on the cake when they do self-media work.

2, have expertise and perseverance. With special skills, diaosi can stand on its own feet. With perseverance, diaosi can do it from the media. If you don't have the consciousness of sharpening a sword for ten years, don't be a self-media, remember.

Sixth, how long can we go from the media?

Lei Jun said that when the wind comes, can pigs fly at the tuyere? Since the media is undoubtedly a must-see exit.

Reeling operation should follow the trend from the media and use the cattle people in the circle to fly higher. Before the word "self-media" appeared, self-media already existed. It's just that it's popular these two years.

How long the network exists, how long it can go from the media!

This is the basic guide for the grass-roots operation of the media, and the following articles will extend the above aspects in detail.