Luo Yonghao talks about fortune telling _ Luo Yonghao numerology.

The Essence of Luo Yonghao's Quotations in A 9-hour Talk

Lao Luo is the innocent king of self-media marketing. A new year's speech stirred up half the media circle. This time, Raul talked for nine hours, full of foreplay. Let's listen to the century showdown between two famous mouths. The following is the essence of Luo Yonghao's 9-hour long talk. Welcome to reading.

Quotations from Luo Yonghao's 9 Hours Talk 1 Luo Zhenyu: As a CEO, what are the three most important things when you are in control of this company?

Luo Yonghao: All enterprises are similar. Finding money, finding people and setting a strategic direction are the three most important things for an enterprise.

I didn't make a good change. Some friends say that you cheat when you pick up the cheap. You, a cross talk actor, went to the field of science and technology and cheated the financing to 1 billion. But looking back carefully, we are not a strong company in terms of capital operation and financial operation. It is other longboards that get the money, and investors have the illusion.

I still have some experience in finding someone in the last two years. There were not a bunch of vice presidents in the first three years, so I had to spend a lot of energy to find someone myself. In fact, I have some slight social fears, so I did very badly in the early days.

Third, the general direction is clear. If your main business is not realized so quickly, try to find a relatively easy field, earn profits and subsidize your long-term development strategy and core business.

We didn't do well in these aspects at the beginning. I am diligent in tactics and lazy in strategy. Until today, I have failed in these three aspects. From last autumn to now, 40% and 50% of my energy has been spent on digging people. These things should have been done long ago. I should find a good CFO and someone who shares our temper and ideas. Strategically, our main business is difficult to realize, so we should do something to make money. We will have some products other than mobile phones this year.

Luo Zhenyu: Will you do something important but not urgent?

Luo Yonghao: For example, our operating system will cooperate with outside teams. We export more than our partners, but I am still willing to do it. I want to do this for long-term development. If the money is not bad, I hope to open up completely and let go. I open source, and my competitors will use it. Of course, I only do things like this occasionally. I am very tired now, and I seldom pay attention to these things.

Luo Zhenyu: Idealism is an ethereal thing. How do you define it?

Luo Yonghao: Making money is a by-product, which needs to be pursued in essence. People will say that Amazon has not made money for so many years. Isn't this enterprise coming to this world for profit? Then this enterprise is a bad enterprise, which I think is wrong.

I think the value of doing business is not only reflected in profits. Amazon continues to develop at today's speed, and the financial report of each system is slightly insufficient. Do you think this business is valuable? I think this is valuable and beneficial to society.

When enterprises make money, they should also be idealistic and pursue it. I understand that a good enterprise is based on money, money is the foundation, and there is a higher pursuit above money, but this is only my will. What's the use of me talking about this if this enterprise is not controlled?

Luo Zhenyu: What is money? For us entrepreneurs, the progress bar of self-growth that can be seen outside is a result and a measure. According to the turnover and valuation, you can know how much your internal force has changed.

Luo Yonghao' s 9-hour "long talk" 2 Luo Zhenyu: What mistakes do you think could have been avoided in making products these years?

Luo Yonghao: Actually, there are many more. For example, when we design products, there is no product line leader, I am in charge of the products. I still have many blind spots, and I don't know much about many things except research and development technology. This is a very important reason, which makes us make many mistakes.

In the case of internal engineers and technical leaders, if the opinions mentioned by several main leaders are inconsistent, we prefer to be relatively senior, which is also a sense of laziness.

When I chatted with Xiaomi Leijun, he said that he had been an amateur in hardware for the past few years. He gave me some advice, told me his experience, and I told him mine. When talking about the supply chain, he mentioned that he has been to all small and medium-sized suppliers, and I have moderate social phobia, so I won't go unless someone tells me to. We have made some adjustments now. Basically, the bosses or responsible persons of major suppliers will try their best to visit me when time permits. The number of business trips has increased by about ten times.

Luo Zhenyu: Your shipment is more than two orders of magnitude worse than that of the giant. How did you catch up? What is the real killer?

Luo Yonghao: Our original direction was not wrong, but it was limited to some extent. This problem has arisen. We think there is nothing wrong with the general direction of the past few years. I think the future direction lies in touch and mobile phone design. In the field of science and technology, ten years is a long enough period of time, so we will make a high degree of differentiation and innovation within ten years to win the market.

Why is public acceptance not good? First, research and development, production and supply are half a year late, and it is good not to die; Second, we really lack some judgments on public acceptance; Third, if I went back five years ago and knew that it was so difficult, I would find a team to make a quick liquidation, so that the loss of the mobile phone department would be smaller or smoothed out.

This is a long March, and this year we will consciously adjust in this direction. There will be some layoffs in the second half of this year. If the income there can cover the loss of mobile phones, our mobile phones will lose money.

Luo Zhenyu: Can you imagine that the market will simply change because of uncertainty in a few years?

Luo Yonghao: No, my thinking and direction are very clear, and I have never wavered. Our era is mobile phones and touch devices. If nothing happens, the next platform will be VR glasses. My dream is to be the largest computing platform, hoping to participate in or lead the platform revolution once. This is my ultimate goal.

Personally, I think the quickest way for me to make money is to do talk shows, sign an annual contract, do programs for six months and take a vacation for six months, so it will be easier for me to make money. I will throw away my smart device and mobile phone, and my life will be very comfortable. The next computing platform has nothing to do with me.

The essence of Luo Yonghao's quotations 9 hours "long talk" 3 Luo Zhenyu: What do you think of the people who blacken you in your heart?

Luo Yonghao: I think most people are normal. I hate public figures. You can speak freely online without working in the company. I won't leave a message in Weibo. I understand what people who hate me and our company wrote there. Some things need to be digested and adapted for a while. I haven't lost confidence in society, and I hate being criticized and satirized by one person. I understand. I used to.

Luo Zhenyu: Luo Yonghao powder and hammer powder, do you think they coincide?

Luo Yonghao: In the early days, the overlap was very high, but now it is getting less and less. Our market is monitored by public opinion. In the early days, it was because of support, or I bought some for others.

But today, there are more and more supporters who rely on the product itself to transform, so there are often people in our forum who resent it. Why is this mobile phone related to Lao Luo?

Regarding the fan economy, I want to clarify that the carrier of the fan economy must be something around $20, which is popular all over the world. Stars who make money from fans all sell a book, a disc or movie tickets. An idol's brain powder supports buying something for one or two thousand yuan, and there are few successful examples in business.

Luo Zhenyu: Let's go back to the users. Xiaomi is very careful in managing his own users, local communities and so on. I don't think you did.

Luo Yonghao: We have spontaneously established hammer friends in almost 170 and 180 cities, including foreign cities. Whenever the product is released or before the conference, the fans of Hammer will spontaneously organize a party to communicate with each other. We are very grateful to the fans, and the public relations team will also send some T-shirts, posters and so on. In order to make the activity more smooth. We don't operate like Xiaomi. The core reason is the shortage of personnel, not other reasons.

The essence of Luo Yonghao's quotations in 9 Hours Long Talk 4 Luo Zhenyu: How much energy do you spend on financing?

Luo Yonghao: Financing is intermittent. If it comes to the critical moment of funds, sometimes for several months, 80% are financing. Our industry pays more attention to assets, but I have also made many mistakes here. I spent no more than 65,438+05% on financing for five years. I don't think this ratio is right. I should spend 20% to 30%, then 30% to find someone, and finally 30% to make a strategy and then make a product. I should allocate my energy like this.

Luo Zhenyu: Enterprises die not because they don't make money, but because the capital chain is broken. Have you ever met these dangers? Can you share a most dangerous moment?

Luo Yonghao: Just two or three months before the release of M series last year, we failed to receive what we should have received. We are still losing money and paying what we should have paid. Whether a product can be completed on schedule is all tied to money and cannot be carried forward. Eight months' investment was all in vain.

I was very anxious at that time, and I felt uncomfortable all day. It is really caused by overwork. My wife said that if anything happens to you, I still owe you 9.6 million yuan, and I will pay you 9.6 million yuan when you die. I couldn't bear to hear it at that time. I had a very difficult time, but I survived.

Luo Zhenyu: Will you listen carefully to investors' suggestions?

Luo Yonghao: Actually, many investors have given me some advice. Some investors know this product and industry better, but most don't. For the first investor, I will take the initiative to consult. Some people say that I am willful in doing business, which may be positively related to some things I have done before.

The essence of Luo Yonghao's quotations 9 hours "long talk" 5 Luo Zhenyu: You spend half your time digging people this year. How to judge whether this person is overvalued or undervalued in the industry?

Luo Yonghao: I don't know much about senior people. They are all friends of friends. I have a great dereliction of duty. At the press conference of T 1, many companies took our machines back for research. A good friend knows many big names in the mobile phone circle, but I have social fear and didn't communicate a lot, so this job of digging people dragged on for half a year.

Luo Zhenyu: Who is the most difficult person to convince you?

Luo Yonghao: The hardest thing to convince should be my partner Wu Dezhou, who is now in charge of this product line. We talked for the first time for more than seven months, only when I went to Shanghai on business. Just like falling in love, it's a headache in the end.

Luo Zhenyu: What are your favorite conditions, salary, feelings and options?

Luo Yonghao: I seldom talk about my feelings. Being these engineers and scientists is relatively calm. They will pay more attention to the future than money and option shares, so you should convince them that what you do has great hope in the future. There are many great people in this circle who don't worry about money or work. You must convince him that it can be done. Options and wages should be discussed. If the salary is high, the share of options will be less. Otherwise, people will be comfortable in big companies and will not come to your enterprise.

Luo Zhenyu: Some senior executives of Hammer Company are well-known.

Luo Yonghao: I know many bosses of large enterprises. They told me that our annual turnover rate is less than 7% and 8% all the year round, which is very unhealthy. If a normal company reaches the scale of 600 to 700 people, it is normal to be forced out of 15% every year. Our company is too stable. It's an amateur. Forcibly eliminating 15% from the bottom sounds cruel, but only in this way can we maintain our fighting capacity. Otherwise, most people in the company are loved by everyone, but they can't live, and it's not a good thing to go further and further.

Luo Yonghao's "Nine Hours of Talk" Quotations 6 Luo Zhenyu: In any excellent group, there are always many idiots. Are there many idiots in your company?

Luo Yonghao: Any group is 20% excellent people, which drives 80% less excellent people forward.

Luo Zhenyu: Did any staff report the situation?

Luo Yonghao: Of course, this is the wealth of our company. In enterprises, many people can't tell the difference between reporting problems normally and tattling.

I noticed that in China, young boys and girls generally have a common problem. Even if I feel that my immediate supervisor has serious problems, I have been holding back and will resign when I can't bear it. When they resign, they may not always react with human resources or senior managers, but tell other colleagues that it will eventually reach my ears. I went to him and asked him why he didn't respond. As a result, he thought the response was a report, which made me scratch my head.

Many old colleagues who started their businesses in the early days still have a strong sense of ownership. If they don't like anything, they will talk to me directly and swear that this is my very precious wealth.

Luo Zhenyu: What is the most important thing for a person in the workplace?

Luo Yonghao: It must be at the business level. If the business level has been good, but the development is not ideal, it may be that there is something wrong with the enterprise. If you encounter such a problem, you can go.

The essence of Luo Yonghao's quotations 9 hours "long talk" 7 Luo Zhenyu: What is the biggest change that has happened to you in recent years?

Luo Yonghao: I feel much more relaxed than before.

I began to understand that the practices of some enterprises are not evil or immoral. When I was an idealistic customer service, I hoped my satisfaction was 100%, not 95% or 96%. You can say that I am too idealistic, without common sense and knowledge. The normal distribution of the normal population, 100 people always have 2 or 3 hooligans, and an enterprise pursues 100% customer satisfaction, which means that when 100 hooligans blackmail you or misrepresent you, you will cooperate, which will inevitably bring more similar people to your brand, and you will soon be unable to bear it in time.

If I am not a business enterprise and have not been exposed to related fields, I will not think of this from the perspective of a consumer. After starting a business, I met people and living conditions that I couldn't see in the original life circle. After those things, there have been some changes in tolerance, which is the biggest change.

Luo Zhenyu: Born proud. Are you more proud or equally proud? Still not as proud as before?

Luo Yonghao: In some ways, I am more proud than before. Because some difficult moments have inspired my rebellious mentality, some things that should be adhered to are stronger than before; In the second case, I found a problem. It is possible to maintain a noble morality when doing business, but it is impossible to maintain a noble cleanliness.

A friend of mine misunderstood that it is immoral to make money in business. I don't hesitate to deny this. If you are an independent intellectual and keep moral cleanliness all your life, as long as your survival ability is not too clumsy, there will be no problem. However, it is basically impossible to be an enterprise. Only when you monopolize a field can you talk about nobility.

Luo Zhenyu: Do you have any learning methods?

Luo Yonghao: For me, it's still reading. I made an interesting discovery earlier. You know the books sold at the railway station are different from those sold at the airport. They are for two groups of people. The books that stand out in the airport bookstore are definitely reliable books.

I also made a mistake in my early days, that is, I will encounter a lot of experience and wisdom summed up by my predecessors in the process of reading, but I can't remember it in actual combat. After discovering this problem, I organized a study group to sort out all the things you learned from the business administration books you read, and then do PPT collective discussion. If there are similar problems in actual operation, remind each other, make this knowledge a part of the brain toolbox, and review the exercises repeatedly.

Luo Zhenyu: Last question, if you design a tombstone for yourself now, what will it leave for the business history of China?

Luo Yonghao: I once had a joke. I wanted to carve a tombstone like this. His life was a life that caused irreparable losses to other industries no matter what he was engaged in. Of course, this is the other way around.

When I was a child, my idol was a giant like Akio Morita. In the blink of an eye, I will be in my thirties. When I catch up with such an era of entrepreneurship, industrial entrepreneurship has become a possibility, which is the greatest luck in my life for a person without background and professional accumulation.

So it should be better to be straightforward. Seriously, it's probably: I grew up in an area where there was no chance to do business, but I had many dreams in this area when I was a child. Finally, because of personal efforts and opportunities of the times, such a thing was made.

When I went to Japan, I found that people with entrepreneurial spirit were a little bitter. In the past few decades, this country has never produced large enterprises. Japan was very successful in the early years, but in the later period, there was no chance in a mature, rich and developed country with a basically large pattern. China was born in the early 1970s, catching up with such a sad era. This is a sharp contrast. If these feelings are engraved on the tombstone, I don't know if it will inspire or enlighten the people behind.

Luo Zhenyu: Some people said it was the longest interview in the history of China TV. Today's interview may not conform to the laws of this era, but I think it is good and valuable. Luo Yonghao's mobile phone did that, and today's long interview did that. We firmly believe that it is valuable, and it flies the flag in this era.

9-hour "Long Talk" Luo Yonghao's Excerpts 8 This is an interview lasting nearly 9 hours, which is called the longest interview program in history. Reaching this length of time means that many problems will be discussed in depth and in detail, which is of reference value and operability, so I want to watch this complete 9-hour video without deleting it. After waiting for more than ten days, I didn't find the 9-hour video version, so I had to watch the 373-minute video version. Why do you have to watch 9 hours without cutting? Not because of obsessive-compulsive disorder, but for an entrepreneur like Luo Yonghao, I don't want to miss any details to avoid misunderstanding. Why do you have to watch "video" instead of listening to "audio" or reading "text"? For the same reason, one more thing: I believe that people's eyes can't lie.

Anyway, what did Luo Zhenyu ask? What did Luo Yonghao say? It's hard to describe it in one sentence. I'm interested in seeing it myself. I'm here to talk about my views on this matter.

Luo Yonghao divided "starting a business" into three sections, namely "finding people-finding money-setting strategic direction", which is a kind of "horizontal division", and all three of them belong to the category of "strategy" in essence. Personally, I think there is a higher-level and more basic thing above "strategy", and that is "values". So here's a "vertical division" of "entrepreneurship", that is, establishing values-choosing industries-formulating strategies-playing tactics. In my opinion, this order cannot be disturbed, and it must be promoted layer by layer. The more changeable it is, the less important it is, but the "confidentiality" is getting higher and higher.

Let me talk about "values" first.

I didn't know much about Luo Yonghao before, but I saw a lot of negative information, so I thought he was just a "clown selling feelings". Now it seems that it is not. I can understand why he shows such a persistent, tenacious and confident attitude. In essence, his "values" are providing him with energy. If a person thinks that what he is doing is "correct" and "promising", then the motivation is sufficient, which almost opens the "infinite energy mode". It is difficult to establish "values" because philosophically speaking, it belongs to "the crystallization of three views", and the formation of "three views" is a very complicated and long process ... So once "values" are established, it is extremely difficult to change. This explains why even if Lao Luocan accepts his retirement, he will not allow the values of the enterprise to change, because "values" are "the foundation of an enterprise" and of course "the foundation of a person". I believe that people who take Lao Luo as their mentor and constantly export their values have already finished this step. As for his so-called "changing the world", it is actually the process of realizing his "values". Therefore, starting a business is a very "simple" thing, that is, "I think one thing is right, so I must make it." It's as simple as that. This is the so-called "idealism". And how to make it? This is a complex and realistic process, in which happiness and pain, excitement and fatigue, gains and costs are unimaginable.

2. Only when the values are established can we choose and exclude industries according to the values (for example, based on my values, I think the value of the "real estate" industry is very low, so I will not join).

A realistic problem is that "what you want to do" is not necessarily "what you can do". In fact, this is not a problem, because if a person really wants to do something, there is always a way to get close to it. More importantly, if this thing is "good at" and "like", then the promotion efficiency of TA is terrible, and with the "infinite energy" provided by values, success is inevitable. No wonder even Jobs said that "a person is lucky if he can find a career he loves in his twenties". Luo Yonghao was lucky to find and engage in such a career at the age of forty.

Third, strategic words, that is, what Lao Luo said, are divided into "finding someone (partner), finding money (investment) and setting a strategic direction."

For low-cost entrepreneurial industries, the most important thing is to "find someone". With more people, money is naturally enough. For high-cost businesses, the most important thing is to "find money". Money is enough, and people are naturally enough. "Setting the strategic direction" includes three elements: "timing" (that is, the best opportunity for starting a business, expanding and transforming), "geographical location" (that is, the present situation and prospect of industrial development in the selected area should be determined synchronously after "selecting industries") and "harmony with people" (that is, the industrial talents, contacts and customer scale in the selected area). Of course, these are all to be discussed with partners. But only "values" are not negotiable. This should be discussed clearly with the "suitor" in advance, preferably "the same" or at least "no conflict", otherwise it is impossible. Because "partnership system" and "enterprise system" will both embody "values" and must be unified.

Fourth, why is it a "play" tactic? Because tactics are originally used for fun, the more tricks, the more changeable the better.

It means that opponents and peers can't guess their movements and can't keep up with their own rhythm. The so-called "has been imitated and never surpassed" means this. Therefore, "tactics" should be kept strictly confidential, which explains why Luo Yonghao can talk about "top three", but he will never disclose the specific time of new product release and the category of "intelligent hardware" to be developed.

Of course, in addition to these, Luo Yonghao is a classic "example". He showed us how a person with obvious personality defects can succeed in China at present (after all, Jobs is too far away from us and the national conditions are different). On the contrary, entrepreneurship influenced and changed his character. He shows more possibilities in life, and he can really stand as a bright banner in this uncertain era. Of course, I also hope he can succeed. This is not only an inspiration, but I agree with his values. However, it should be noted that he is engaged in the "technology industry", which is an emerging industry with "Internet industry" and less political interference. So, can these traditional industries also realize this value? Please wait and see.