The Riverside Scene at Qingming Festival depicts the customs and human feelings at that time.

Customs and feelings: first, there are game activities, such as wild stage play, monkey show, monk boxing, storytelling, tightrope walking, playing flower drums, monk juggling, playing hundred herbs, puppet show, sumo and so on; Second, Qingming activities, such as swinging, flying kites, inserting willows, having a picnic in spring, sweeping graves, shooting willows in the army, etc. City signs, such as special signs (wine curtain, rice shop, bonesetting shop, incense wax shop, pen and ink shop, shoe store and grocery store), food signs (official salt, sugar shop, smoked seafood, preserved meat, mutton, refreshments and snack bar), and public institution signs (official hall and champion mansion).

The immortal masterpiece Riverside Scene at Qingming Festival, painted by Zhang Zeduan, a famous painter in the Northern Song Dynasty, is priceless in the history of painting in China. It is a long scroll genre painting created by realistic means, which vividly reproduces the prosperous scene of Bianjing Chengping period in the Northern Song Dynasty through a detailed description of street life. The first collector of this painting was Song Huizong, who wrote the words "Riverside Scene at Qingming Festival" in fine gold. This masterpiece, which is well-known at all times and at home and abroad, has been appreciated by countless collectors and connoisseurs for more than 800 years after its publication, and is the goal of later emperors and dignitaries. It has experienced many wars and disasters from one place to another ... The Riverside Scene at Qingming Festival is now in the Palace Museum in Beijing.

The Riverside Scene at Qingming Festival takes the Bianhe River as a typical environment and depicts the world scenery of various people's activities, buildings and tools at that time, which is of great historical value. On the basis of careful observation, the painter faithfully and meticulously described the gates, streets and lanes of Bianliang City in the Northern Song Dynasty and the bustling scene on the Bianhe River outside the city. There are various commercial activities, handicraft activities, water transport activities on the river and various people's sightseeing activities on the screen. In addition to restaurants, pharmacies and other large shops, there are incense shops, bow shops, small tea shops or wine shops at the crossroads, as well as pawn shops with "Jie" signs hanging in front of them. Carpenters who make wheels, blacksmiths who sell knives and scissors, flower sellers, fortune tellers and various vendors can all be identified one by one. There are all kinds of people in the street, officials riding horses, surrounded by waiters passing through the crowd; Some women ride in small cars. In this noise, some people carry loads, some people drive cars, and the styles of cars are different. Some people are making boats on the river, some are wandering around, and some are leaning against the fence at the door. This lively scene, the painter arranged in an orderly way, mixed but not chaotic, fascinating, and the ancient capital reappeared in front of him. In terms of composition, there are always points, main points, fine points, thick points, tension and relaxation; Mainly in rural areas, rivers and cities, it is gradually spread out and has a lot of layers. The countryside is introductory and relatively simple. When I entered the river, I focused on describing the ship freight until the arch bridge, which formed the first climax. On the bridge, under the bridge and on the boat, people were in a hurry, noisy and very nervous, and then gradually turned away, ending the most important part of the center. From restaurants and bridges, streets lead directly to cities and various vehicles. Shops, all kinds of people, etc. Step by step, one place is tight, forming the second climax. From the city to the second street, the picture ends. There are many copies of The Riverside Scene at Qingming Festival in the Southern Song Dynasty, including one or two volumes of gold, which shows the significance of southerners' nostalgia for the bustling feelings of their old capital.