Today, I heard that many people are going to finish the ice bucket challenge near Linyi Shi Qiang Urinary Hospital. What is the Ice Bucket Challenge?

Initiated from abroad. Recently, a novel form of charity called "Ice Bucket Challenge" quickly swept the Internet. Those who are nominated for the challenge should splash a bucket of ice water from the beginning. After uploading the video, they will be eligible to nominate three people to continue the challenge. If they don't want to be drenched by ice water, they must donate 100 USD for "gradually frozen human disease". The "Ice Bucket Challenge" was initiated by foreign celebrities on social networks and quickly spread to China. Charity takes many forms. Why is the "Ice Bucket Challenge" so popular?

Why do many people respond to the "Ice Bucket Challenge"?

Follow the "promise law" in behavior.

Why is the ice bucket challenge so hot? Idy believes that the "commitment rule" in behavior provides clear theoretical support for the ice bucket challenge. "The seemingly novel form of charity can be accepted by the public and is willing to participate and spread widely. There is a clear theoretical support behind this activity, which is called the' commitment law' in behavioral science. " Idy, a national second-level psychological counselor, said that the "commitment rule" is an important psychological means to gain others' compliance by keeping promises. "Based on our cultural norms, it is easy for people to resonate with the effect of public commitment. After being affected as a bystander, it will become a promise of this behavior and even become a practitioner to participate. "

Is "self-trapping" hype?

Participants stand on the moral high ground.

Another manifestation of the hot ice bucket challenge is that many uninvited celebrities "trap themselves" and take the initiative to participate in charity activities with ice water topping.

/kloc-On the evening of August 0/7, Liu, the founder of One Plus Mobile, completed the ice bucket challenge, claiming that China Internet was the first to complete the challenge. At the same time, we named Qihoo 360 CEO Zhou, Hammer Technology CEO Luo Yonghao and Huawei Glory Division President to participate in the challenge. According to the latest news, Luo Yonghao declined the ice bucket challenge, but donated $39,500 to ALS Association on behalf of 395 employees of Hammer Technology. While accepting the challenge, Zhou said, "I hope the next donation can serve our people, such as anti-Japanese veterans."

Regarding the actions of domestic leading figures in science and technology, some people think that some leading figures are entertaining themselves by launching this relay without receiving an invitation, and the significance of hype is greater than public welfare. Some netizens also said that no matter what form, it is good to achieve the purpose of the activity.

Idy said: "In many forms of charity, the cost paid by the participants of the Ice Bucket Challenge is not too high, and during the whole process, the participants themselves will be immersed in the atmosphere of the activity, and they will be more easily moved by their own actions. Through the spread of the media and the promotion of charitable activities, participants have stood on the commanding heights of morality. "

Relevant explanation

What is ALS?

It seems to be frozen by snow and ice, losing all ability to act.

So, what is ALS?

ALS, short for amyotrophic lateral sclerosis, is a kind of motor neuron disease. So far, the most famous person suffering from this disease is British scientist Hawking.

As the name implies, people suffering from gradual freezing are frozen by snow and ice and completely lose their ability to act. What is even more frightening is that this process is not rapid, but the body is shrinking and weakening part by part. And all this happened when they were conscious and clear-headed, and they clearly stared at the whole process of their gradual death.

From this perspective, the ice bucket challenge allows you to clearly feel the feeling of being poured by ice water when you are conscious and clear-headed. This cold experience can really deepen your understanding of people being gradually frozen, so you are willing to help them. According to reports, the incidence of gradually frozen human disease is four in 100,000, which mostly occurs after the age of 40. There are about 200,000 patients in China. At present, human beings know very little about this disease, and they can neither find any cause nor treat it.