How did Yuan Mei become the "food network red" in Qing Dynasty?

Many people think that online celebrities are today's business, but they are not.

Internet celebrities have existed since ancient times. For example, during the Wei and Jin Dynasties, Yan Yan's online celebrity "Little Fresh Meat" Wei? Every time I go out, I am surrounded by people. Finally, I died of psychological pressure, leaving "Look who killed me?" Idioms; At the same time, the network celebrity Zuo Si's "Sandu Fu" was copied by everyone, resulting in a shortage of paper, leaving the idiom "Luoyang paper is expensive".

In contrast, at present, the emergence of online celebrities is mostly through the convenience and traffic of the Internet. If we go back to the ancient times when "traffic basically depended on walking and communication basically depended on shouting", if we want to be famous, our technology and skills will be many times higher than those of today's online celebrities.

Today, I want to tell you about China Food NetworkNo. 1, and it is also the first Internet celebrity V who made a living by fans and even made a fortune in ancient China. He is-the protagonist of the story Dangdang Dangdang-Yuan Mei!

1, 26 years old, at the level, 33 years old, resigned as an online celebrity.

As early as 300 years ago in the Qing Dynasty, many network celebrities were born. Furthermore, China's past poets basically took the route of network celebrities. From "Luoyang Paper Expensive" in Wei and Jin Dynasties to "Love Support" in Wang Lun, the economy of online celebrities has always been a big business. But there are very few people who really know their own tricks and are talented. Most people can only get fame, and only a few people, either actively or passively, make themselves into online celebrities. They are free to explore their own ideas and live a colorful life. Among them, negative ones such as Liu Yong (writing lyrics in sequence) and positive ones such as Li Bai (being called by the emperor and not getting on the boat), no matter who they are, have praised countless people in the circle of friends. Once they find their geographical location, a bunch of people will go to watch it.

But only Yuan Mei took the initiative to quit the fame and fortune, and chose the internet celebrity as his career for the rest of his life.

Yuan Mei, born in the fifty-fifth year of Kangxi (17 16), has been 30 1 year. At the age of 24, he was admitted to the Jinshi examination and became the Jishi Shu of imperial academy (not an official position, but probably equivalent to the secretary of the emperor's office at the bureau level). At the age of 26, when Gan Long met, he was demoted to magistrate of a county (director level).

He was a magistrate of a county in Jiangnan for several years. Although Yin Jishan, then the governor (equivalent to the commander-in-chief of the East China Military Region and secretary of the provincial party committee), appreciated him very much and made some achievements himself, Yuan Mei still recognized the reality: he was wild and totally out of line with mainstream values. I'm afraid it's hard to achieve much with such abnormal behavior. Plus once stayed in my office, Yuan Mei thought it was better to eat, drink and be merry. So when his father died at the age of 33, Yuan Mei took this opportunity to resign and adopt his mother. Officially become a freelancer.

2. Yuan Mei was scared, too.

Yuan Mei was 33 when he resigned. He is not without fear. With only 3600 taels of silver in hand, you can't sit on the mountain and watch the tiger fight-"When you enter the mountain, you worry about my poverty, and when you leave the mountain, you worry about my body."

Yuan Mei is a jerk who likes to spend a lot of money. It is not his style to scrimp and save like a small family.

Becoming an online celebrity is a way out, but how can we get ahead, especially making money?

In the Qing dynasty, many talented people wanted to be online celebrities, but it was not easy to become popular, and it was even more difficult to make a lot of money after becoming popular.

Let's look at the difficulty of the game first.

In the talented Daqing network celebrity circle, even Emperor Qianlong has to put in a thick stick and write poems and inscriptions every day, making himself the officially designated first network celebrity, much stronger than Trump in the United States now.

In the field of culture, Cao Xueqin, who is one year older than Yuan Mei, is low-key, but he is sought after by many big V's such as royalty, national relations and so on. For many years, he has been firmly dominating the screen and infiltrating influence outside the cultural circle.

In the literary and art circles, Nalan Rong Ruo, who was 6 1 year earlier than Yuan Mei, has been ranked first in the list all the year round, despite his death for many years, and the hot search index has crushed his peers all the year round. He can't live to be 30 years old, and he won the Jinshi at the age of 22, even earlier than Yuan Mei; Then it took only a few years to become the "shoulder handle" of the industry. How red was Nalan in those days? Number one on the billboard list all the year round. "How many people know Nalan's heart when everyone is singing" Drinking Water for the Source "?" Think about it. Ranked at the top of the list of talented people and beautiful women in the Qing Dynasty all the year round, with both talent and appearance, affection and righteousness, royal background and super popularity. Basically, it can be compared with "Haizi+Huo Qigang+Leslie Cheung". He also accompanied Kangxi to visit eight famous places of interest. Although I can't say anything, it's the highest realm of online celebrities in the same box as "an emperor through the ages". The phrase "life is just like the first time" has been popular for more than 300 years, and there are still many fans.

At the Yan value meeting, Liu Yiran one hundred years ago was a hot topic in the circle. In the novel world, there is a grassroots big V Pu Songling. In the art world, the "Yangzhou Eight Eccentrics" group headed by Zheng Banqiao, who is many years older than Yuan Mei, holds up half the sky. Politically, Liu Yong, Ji Xiaolan and? Become one big v after another.

It's not easy to get ahead. How can you live?

3. Find another way, and Yuanmei will create a food segmentation category.

At the age of 24, he entered my office, and Yuan Mei was obviously very capable. I think his greatest ability lies in his awareness of himself and the environment. It is very difficult to know yourself and yourself. But he knows that he is not qualified to enter the officialdom, and he also knows how to make himself an online celebrity, all of which require vital insight. At this point, until now, few people have this ability.

At that time, the food field was basically blank. Because China pays attention to "a gentleman's words don't start work", although everyone pays attention to eating and drinking in private, they rarely bring them to the table.

There is only one big V in the field of food, and that is Su Dongpo, who is 700 years behind Yuan Mei. Su Dongpo is also hard to surpass, but because of his age, he also needs a new idol. So Yuan Mei decided to go deep into this field.

But Yuan Mei doesn't cook by herself. Later, Wang Zengqi, the last scholar-bureaucrat and gourmet in China, disliked Yuan Mei very much. "I don't like Yuan Zicai. Everyone heard how he cooked many dishes in the menu. He can't cook himself. "

Yuan Mei is not shy. He really can't cook. As long as he hears that someone has delicious food, he sends his cook to school. Yuanmei has a chef named Wang Xiaoyu. Although they are servants of the master, they are also bosom friends. Yuan Mei praised him for his superb cooking skills and noble cooking ethics. Later, Wang Xiaoyu passed away, and Yuan Mei even "cried every bite".

Yuan Mei doesn't know how to cook, but he has a good knowledge of food. For example, he said that reading is like eating, people who eat well grow up, and people who eat badly get sick and have tumors. He also said that tofu is well made and far more delicious than bird's nest; Porphyra is not cooked well, not as delicious as bamboo shoots.

Gourmets don't cook food. If they want to become online celebrities, they need to be careful and step by step, and there can be no mistakes.

Then let's take a look at how Yuan Mei quickly turned himself into an online celebrity!

4. That's how Yuan Mei made himself an internet celebrity.

Food bloggers who can't cook, if they want to become online celebrities, of course, can't rely on brushing their faces. But Yuan Mei, after all, has seen the world. After planning, he has successfully shaped himself into a big IP, which has become the only way for people to be arty. This also tells us that the most advanced way to build an online celebrity is to turn yourself into a part of people's display.

Ok, now Yuanmei's senior online celebrity training class has officially started!

(1) Yuan Mei Maisuiyuan.

Suiyuan used to be the teaching garden of Wu (J:), the hero of the anti-Qing Dynasty in the Ming Dynasty, and later it became a part of the family garden (Cao Xueqin should live here until he was about 13 years old), and later it was owned by Jiangning Weaving and Hurd. After Cao Cao's house was robbed, so was Hurd. The dilapidated garden was bought by Yuan Mei at an ultra-low price (300 taels of silver) and renamed Suiyuan. According to the records, Suiyuan has 300 mu, which is about 1/6 of Hong Kong Disneyland.

But this is a broken garden, so it is not enough just to be an online celebrity. "The same garden is a wasteland. I will open a pond on the ground, build a tower, and make three changes. The cost is not counted. Strange peaks and rocks, bought at a high price, green bamboo, planted by hand. Use sandalwood, pear, catalpa, lacquer and gun gold; The plaything is Jintietang Stone Tablet, Shangyi Ding Xia, the book is Qingtian Huangdong Cave, and the famous hand carving; Duanyan's blue-and-white banana leaves are ancient, which is unprecedented for the rich people in Jiangnan. " It took Yuan Mei two years to build Suiyuan, and of course it took all the time.

To this end, Yuan Mei also briefly went to Shaanxi as a county magistrate for a period of time. Earned some money and came back to continue running Suiyuan.

Now that Yuanmei has her own garden and completed the construction of infrastructure, the next step is Yuanmei's inspiration!

(2) Yuan Mei announced!

Remove the fence and open it to the public for free! In other words, Yuanmei will open her private garden to everyone for free. We can understand it as "Disneyland" 300 years ago, and it is free!

"Let the crane go to the mountains to look for birds, and let anyone see flowers at four o'clock."

Think about it. At that time, few people could see the deep house compound, let alone this top-level garden without cost. At that time, not only Nanking, Jiangnan, but even the whole Qing Dynasty knew about Yuan Mei's madness. Yuan Mei and Suiyuan were on the hot search list of Qing Dynasty.

Ordinary people come to watch the excitement, and dignitaries can also come to see the doorway. In the depths of popular gardens, there are all kinds of cultural treasures. Yuan Mei was also in the cultural field in those days, and his reputation suddenly rose.

(3) This is not enough!

Although I smoked a wave of powder, if it is not legendary, then everyone will find it after it is fresh. How can I do it well? Yuan Mei began to release smoke bombs. Like a popular star, he pretended to be casual and deliberately said, "Qin Xue wrote A Dream of Red Mansions to remember the prosperity of romantic. Among them, there is the so-called Grand View Garden, which is a companion garden. " -Don't underestimate my house. This is the prototype of the Grand View Garden in A Dream of Red Mansions.

How to verify this? And as Yuan Mei himself said, the garden at that time was in ruins, without any legacy, and it was entirely Yuan Mei's work. But this is really Cao Yin's house. Great, everyone not only looks fresh, but also tastes the prototype architecture of Cao Xueqin's novel, the first literary masterpiece in Qing Dynasty! You know, Cao Xueqin's fans can rank in the top ten! Think about the Great Qing Dynasty, the imperial power is like a cloud, and there are so many people buying paint powder. In this way, Cao Xueqin became the first person in the grassroots V, and everyone who wants to be an online celebrity is the envy object, and many royalty praised him! At that time, Yuan Mei ranked first in the category of food, but the national ranking was thousands of miles away!

Therefore, when it is said that this is the embryonic form of the Grand View Garden, it is incredible. Not only the grass roots came to see what the rich people's gardens looked like, but also the upper class of the Qing Dynasty was interested in seeing them. Even if it is not a prototype, it is the former residence of Cao Dawu in the Qing Dynasty. Is it that important? The important thing is that this is my idol's house!

Overnight, Suiyuan became a tourist attraction in Nanjing. How hot was it then? Officials at all levels, whether on business or passing by, must follow the park when they arrive in Nanjing. Moreover, local officials will hold a banquet in Suiyuan. Even when Qianlong went down to the south of the Yangtze River, he named Suiyuan (Yuan Mei refused, which is another story).

The traffic flow is increasing. Yuan Mei doesn't want to open a Taobao shop like other online celebrities. He has built himself into a big V, and he doesn't want to open a restaurant, so what Yuan Mei wants to do is a light asset strategy.

However, although Cao Xueqin was the biggest grassroots V in Qing Dynasty, Yuan Mei's pursuit was not how famous he was. He is concerned that online celebrities must have a high income. Cao Xueqin's "porridge wine is always on credit to the whole family", such a big V is not worth mentioning. So, Yuan Mei began to operate!

5, the way network celebrities operate.

When Yuan Mei laid the first place in the food sub-industry, Yuan Mei first thought of three points: first, this sub-industry should become the mainstream like the literature sub-industry; Second, we should combine our own diet and lifestyle to further improve our work style; Third, we should start to develop peripheral products around this core IP.

As a result, Yuan Mei gradually became one of the top 100 grassroots enterprises in China and the top ten V enterprises in the south of the Yangtze River, and its open attitude made it the most active food blogger. Because Yuan Mei is the most grounded, everyone is looking forward to starting a business in Yuan Mei. Yuan Mei began the journey of realizing cash.

How to make money? Yuan Mei's way of making money is worth learning from today's online celebrities.

Yuan Mei doesn't want to be a vegetable seller, and he doesn't really want to open a restaurant. That would be too tiring. As a result, Yuan Mei began to do business seriously to achieve traffic.

First of all, he made it clear that what he was doing was light assets, and the key was to sell his lifestyle.

He started a "private kitchen".

Every time a guest comes, he will ask someone to put the dining table in some scenic pavilions, and will also arrange self-supporting beautiful women to sing and dance for him. Suiyuan's catering business is very hot. A private kitchen is only a few tables a day. Must be high-end.

A few tables of rice, very high-end, and Yuan Mei was the first food blogger in the Qing Dynasty, and his table was full of celebrities from all walks of life at that time.

Of course, not everyone can enjoy this kind of private kitchen, and Yuan Mei doesn't want to do asset-oriented business. So how to deal with the excess traffic?

Of course it's a book!

His main profitable product is to write "Suiyuan Food List". It doesn't matter if I can't eat. My love for food is all here. It must be nice to buy a book and go back to cook. For those who don't want to cook, Yuan Mei also has the popular novel Zi Wuyu (which can be understood as Strange Tales from a Lonely Studio in tribute to Pu Songling, or Nirvana in Fire and to the sky kingdom now), and the poem with the garden which can be arty.

③ Participate in various activities!

After cooking privately, publishing books and interacting with famous artists, Yuan Mei has been invited to participate in various activities and write soft articles. As a responsible online celebrity, Yuan Mei is open to everyone, and will provide thoughtful service as long as he gives enough money.

④ Land lease

Suiyuan covers an area of 300 mu, and many people come to the farmhouse after work, so Yuan Mei rents the fields, forests and ponds with Suiyuan to 13 households, and Yuan Mei collects the rent.

⑤ Offering education and training courses.

Yuan Mei entered Jinshi at the age of 24, and now he is the first celebrity in the catering industry who has held many cultural festivals. Because of the huge number of fans, he can even be called "Southern Yuan and Northern Ji" with Ji Xiaolan, the etiquette minister of the Qing Dynasty, and naturally he can recruit students (and one third of the female students).

In addition, because of his status as an online celebrity, Yuan Mei can travel around the world for free with this face, and he can also enjoy the treatment of being picked up by fans.

As a result, Yuan Meigang spent all his possessions when he was working as an online celebrity, but when Yuan Mei died in his 80 s, he saved tens of thousands of dollars (and all kinds of worthless antique treasures and so on) at home. ).

6. Why did you refuse the southern tour?

Yuan Mei was not the first Internet celebrity in Qing Dynasty, but he was the most profitable Internet celebrity, not one of them. Of course, this is also because he was the first person to put down his attitude and become an online celebrity. Most importantly, he was the first to combine operation and content into a perfect online celebrity. Is this the sum of Cao Xueqin's content, not commercial operation, but operation and not content? Not in the same breath.

Because of the lifestyle that Yuan Mei can create, when Yuan Mei became the first food blogger, he also created the combination of "South Yuan and North Ji" because of his contribution in the cultural field, and merged it into the top ten network celebrities who influenced the Qing Dynasty. Even ganlong knows. Although Qianlong didn't like Yuan Mei because he didn't pass the Qing Dynasty, he was obviously interested in the lifestyle of any big V, because he boasted about his affair and relied on the spontaneous pursuit of various dignitaries to become the first big V of "perfect old people". Therefore, when Qianlong made his second southern tour, he said to Yin Jishan: I want to live in a house in Yuan Mei!

Yin Jishan went to Yuan Mei, and Yuan Mei said, No!

Yuan Mei actually said eight reasons. For example, I don't want to use public funds to repair it, but I have no money to repair it at my own expense. He told his teacher Yin Jishan that he retired and didn't want to be an official any more. I'm also afraid that poor hospitality will become a disaster and it will be ugly.

Why did Yuan Mei refuse such a good thing when others couldn't ask for it?

Because as an online celebrity, what is the core? Brand! Everything should help to build the best brand. Gan Long, how do you play this card? Yuan Mei thinks that this card is not worth mentioning. It looks like a good card, but it can't be eaten. It's useless to his network celebrity road.

Why do you say that?

Yuan Mei built his own brand from scratch because he had no desire for power. As a pure online celebrity, the criterion for judging cooperation is not how big the other party is, but his insistence on the consistency of his own brand.

With a little network popularity, first of all, you can't handle the emperor's tricks. It's not worth destroying your own Disneyland for a few days. What can't be reused is worthless.

Secondly, the emperor's endorsement may make him more famous, but it actually does not help the income of online celebrities. On the contrary, it is necessary to spend money on decoration, so as to meet the standards of the emperor. You will lose money if you post money yourself; If you take official money, you will never be free again. So Yuan Mei is determined not to do it.

As for Yuan Mei, he can be said to be super smart, and he can rank in the top 50 in the whole history of qing dynasty. But Yuan Mei, especially impatient, "impatient". Nothing lasts long. I like being myself. Because feudal ethics ate people, he didn't want to do it, so he gave up on himself and enjoyed himself. So it is actually a lifelong rebellion against the system at that time. I don't even want to write poems according to the rules. Kind of like Ye Zhi, isn't it?

However, Yuan Mei also stopped here, and only with new signs did he stop and turn to him. In the end, I failed to leave a thoughtful and advanced work like Cao Xueqin. Of course, this is not the main task of online celebrities.

7. Miscellaneous talk 1: Nanyuan Beiji flatters.

Yuan Mei is too casual, too smart and too smart for officialdom. His greatest advantage is to see himself clearly, so he used his own characteristics, followed his own meaning, and exchanged his talents for a lifetime of online celebrities.

Yuan Mei doesn't cook by herself. From now on, being a food blogger is actually not qualified. However, at that time, the so-called "gentleman is far from the kitchen", he was the first "senior intellectual" who boldly called himself "delicious". As long as Bobo appears, we can lay a solid foundation. Then he built a gourmet platform, relying on clever operation to consolidate and consolidate his core position.

Of course, although it is in the private sector, it is inevitable to deal with heterogeneous people if you want to be a good online celebrity. Fortunately, although Yuan Mei relies on talent, he is not arrogant. Internet celebrities, who are good at making money by playing tricks, are of course soft.

Here you can tell a flattering joke about Nanyuan Beiji.

Ji Xiaolan did this to kiss the emperor's ass. It is said that Qianlong's 50th birthday, others treasure, Ji Xiaolan wrote a couplet:

-A map of the 40,000-mile empire, which has never been unified since Igu;

-50th birthday, 9950 years from now.

It will be unified in a thousand years, with no boundaries. How about this ass?

Look at Yuan Mei. At the age of 26, I went to be a county magistrate at the level to say goodbye to my teacher Yin Jishan. Yin Jishan said, how are you going to be an official?

Yuan Mei said, Oh, I have a hundred tall hats. Yin Jishan is highly regarded as a national treasure coffee, which is somewhat unpleasant: doing nothing at a young age will waste your talent.

Yuan Mei said, teacher, you don't know. Nowadays, society likes to wear high hats. It's really rare for someone like you who doesn't like wearing a top hat. Yin Jishan was very happy.

When Yuan Mei came out, everyone said, one hundred tall hats, and now there are ninety-nine left!

See you in Yuan Mei? The two brothers were quite down and out when they were young. 34 years younger than Yuan Mei! But Yuan Mei said, "Heaven holds the sun, and brothers share it equally. In the future, you will both be great talents! Later, things happened! Of course, this is the result of his high hat everywhere. Weibo forwarded one. You really failed. You still have the face to take it out to dry? This is Yuan Mei. Although it is the first dish among network celebrities, there is no distinction between high and low flattery.

Because Yuan Mei has been a womanizer all his life, he has done anything immoral, but because he is a self-sufficient online celebrity, he doesn't care about the reputation outside, so others seem to have no choice.

However, Liu Yong, the second generation official of Liu Yong, who was a magistrate (director-level cadre) in Jiangning at that time, could not stand it. I think this man is "immoral", so I decided to hire him according to the report of "Chaoyang District People" to dispel this "unhealthy trend". Liu Yong is two years younger than Yuan Mei, but he is the second generation official, and his father Liu Tongxun is the prime minister (at the national level, equivalent to the prime minister). Liu Yongcai is not afraid of Yuan Mei's status as an online celebrity, and he can use it to bully him.

In this regard, Yuan Mei, of course, has no burden. It is said that he immediately wrote a flattering poem to Liu Yong to flatter Liu Yong, and then asked the big coffee Zhu Jun to intercede to save his head.

By the way, Zhu Jun is also a great man. He accepted the advice of Zhang Xuecheng, Yuan Mei's sworn enemy, and advocated writing books to Qianlong. The compilation of Sikuquanshu began, and later Ji Xiaolan became the general manager of Sikuquanshu. Zhu Jun used to be the staff officer of Liu Luoguo's father Liu Tongxun, so he also talked to Liu Yong.

8. Miscellaneous talk 2: Romance, for both men and women.

Without officialdom and network celebrities, whoever makes his own money, of course, how to spend it is his own business.

Yuan Mei had many concubines in his life, and there were ten recorded surnames. It is said that Yuan Mei married a concubine on his eightieth birthday. In his seventies, he had a little daughter, and his great-grandfather and Yuan Mei took the imperial examinations in his childhood? As mentioned earlier, he is engaged in education, and he has accepted many female students. But it's nothing, Yuan Mei is still bisexual!

He yearns for the beauty of Longyang. "Anecdotes with the Garden" contains: "My husband is so masculine, such as a ghost official, a crown, and Cao Yutian. And the famous golden phoenix likes it best, and her husband will go out with the phoenix. " There are all kinds of Li Lang, Qing Lang, Gui Lang, Cao Lang, Wu Lang and Lu Lang.

It is said that he is in his sixties and has taken an apprentice named Liu, who is said to be particularly young and beautiful and should be much better than a male writer in Jing M.Guo, Jing Ke. So every time you go hiking, you must take it with you.

Moreover, Yuan Mei can attack and defend: "My husband loves me and loves me." He also said: "Every good person I have met in my life should let my brother go first today." This poem is still very "spiritual". Look, if I say it now, you will still understand!

Zheng Banqiao is 23 years older than Yuan Mei, but he has been mixing with the people. He became an online celebrity first, then a county magistrate, and then continued his online celebrity career. By the way, Yuan Mei doesn't like Zheng Banqiao's words, and Zheng Banqiao doesn't like Yuan Mei's food. Zheng Banqiao advocates pastoral flavor.

After 22 years of Qianlong, Yuanmei has become a popular food network. He was very happy when he met Zheng Banqiao. In his early years, he kept in touch with online celebrities. Back in Zheng Banqiao, he said, alas, alas, even if a handsome man makes a mistake, don't break his ass. (Yang Honglie's Chronicle of Yuan Mei)

Therefore, Zhang Xuecheng hates Yuan Mei the most and thinks that scum like Yuan Mei should have been killed that year.

However, Yuan Mei's life was decadent and all kinds of things were unbearable, but in terms of food, his contribution was very remarkable. And in feudal culture, Yuan Mei was the most filial person. I quit my job and went home to serve my mother. It was not until my mother died at the age of 67 that I began to travel around the country.

In addition, because of too many temptations from outside, Yuan Mei has never succeeded in his studies. This is also because he is too opposed to tradition, but lacks patience with the pioneers. As a poet and calligrapher, many of his lives have taken on a new look, but he has stopped because he lacks spirit.

We can have a short experience:

It is difficult to write a hobby, and only when a poem is ever-changing can you feel at ease.

Grandma is still a new girl, and her hair is not combed properly.

/

I am looking for a half-opened plum blossom and leaning on a bamboo.

Children don't know spring and ask why the grass is green.

/

Cowboys ride on the backs of oxen, and songs echo in the forest.

Suddenly want to catch the song of the tree, immediately stop singing and stand by the tree silently.

/

Reading and forgetting to sleep on a cold night is fragrant and smokeless.

The beauty grabbed the lamp in a rage and asked Lang what day it was today!

Is it particularly interesting? The "eldest sister-in-law" that everyone has learned is full of affection: "Woo! You can't think before you die, and you can't know behind you; Cry that you don't smell your words and drink your food. Paper dust, north wind crazy, my brother is back, and I will look back at you. Alas! Hey! "

9. End: Self-attachment

Finally, let's talk about Yuan Mei, the Internet celebrity with the highest income in Qing Dynasty, and the last story.

Yuan Mei leads a charming life, but he has no children. I once raised a son, and then a fortune teller gave Yuan Mei a divination and said, My God, Mr. Yuan Mei, you will have a son at 63, and then you will die at 76.

Generally speaking, this kind of fortune teller is not particular about it. But as it happens, Yuan Mei, who always thought he couldn't have children, got a son at the age of 63.

At the age of 76, Yuan Mei began to wait for death. Of course, this is not meaningless. He made an elegy for himself, an elegy for himself-Xiaogang Feng's film gave him a funeral in advance, and Yuan Mei had already acted it.

Yuan Mei not only did it for himself, but also called on everyone to do it together. In this elegy entitled "The abdomen is chronically ill, but it doesn't heal, pretending to be a song, inviting lovers to work together, and the rhyme is endless", it is said: "Life is like a guest's ear, and when it comes, it will go. It comes and goes for no reason. ? The deceased is like a husband, and the water is endless. I wish I could fly with my wings, but will I turn around? ? "

Are there any rhymes in the circle of friends like many poets?

He asked others to write, and others refused to write. At home, he urged others to "see the official seal and urge it with four slogans": the old man returned empty-handed and knocked on the door everywhere for poetry.

Damn it, if you don't write now, I'll knock on the door every day. . .

Yuan Mei waited until New Year's Eve to die, and then left a will or something until the New Year passed. Yuan Mei wrote seven limericks in one breath with joy. And then lived for another six years before it ended.

Coincidentally, Ji Xiaolan of Nanyuan lived to the age of 82, and wrote a self-elegy for himself.

Speaking of which, it is inevitable that Ji Xiaolan and Yuan Mei can have a common language on a coffee table. Ji Xiaolan is completely unhealthy in this respect. It is said that he only eats pork, not rice, and occasionally eats a little cereal, eating more than a dozen plates of pork at a time. Then have tea. Ji Xiaolan himself said that he was reincarnated as a monster. Then Ji Xiaolan is much better than Yuan Mei in womanizing. In Cai Hengzi's Worm Book, it is said that Ji Xiaolan comes before going to work every day (in the early morning), the next morning, at noon, at night and before going to bed.

It is said that when editing Sikuquanshu, Ji Xiaolan's eyes were red and her cheekbones were as red as fire because there were no girls for several days. When Qianlong knew the situation, he gave Ji Xiaolan two maids. Ji Xiaolan called it "concubinage by order".

Ji Xiaolan is cleverer than wisdom, and he is as clever as Yuan Mei. Although he was always by the emperor's side, he was also an internet celebrity at that time. But in the end, there was no cultural achievement. This, Ji Xiaolan is not even as good as Yuan Mei. Yuan Mei also deconstructed the feudal culture and questioned whether there was such a thing as "orthodoxy", while Ji Xiaolan's talent was finally edited. Of course, he was competent, but not diligent.

Before he died, Ji Xiaolan helped himself like Yuan Mei: the sea was like a seagull, and the book of life and death was like a mullet.

-It's just a duckweed.

10, Food Network's performance summary from the media

At the age of 33, he gave up his official position and made a popular food network. He started his national tour at the age of 67 and died at the age of 82. Yuan Mei spent 50 years as a free media career among internet celebrities. From the perspective of official history, he wasted half his life, but from the perspective of personality liberation, he is also a pioneer. Moreover, in terms of diet, although he was not as famous as Su Dongpo as the first person in China, he was second to none in the Qing Dynasty. He lived a free life by relying on the career of online celebrities and made a lot of money for children. This can't help but say that "the first person on the internet celebrity wealth list" deserves its name.

Summarizing the red road of Yuan Mei Food Network, we can see the following basic context:

① IP construction, platform construction and diversion.

With the completion and free opening of the park, it will be diverted.

② Explore the head effect.

Attracting the frequent patronage of big coffee in the industry is like a star effect.

③ Establish industry standards.

Menus not only export values, but also establish industry standards.

④ Seize hot marketing.

Whether you refuse the emperor or say that this is a "Grand View Garden" (mainly Cao Xueqin disdains to fight this lawsuit with Yuan Mei), you should make good use of the hot spots.

⑤ Daily operations cooperate with explosion propaganda.

Yuan Mei, who is maverick and free, is always at the forefront, which is equivalent to giving himself a lot of publicity for free.

-If it is operated for many years, after Yuan Mei's death, cash and cash equivalents will exceed 22,000 taels of silver, as well as various antiques, books and a 300-mu famous garden.

Yuan Mei's descendants continue to run Suiyuan, which is still a must-see spot for dignitaries when they come to Nanjing, with hundreds of thousands of distinguished guests coming every year. Every year, tourists step on the threshold of the garden gate.

During the Daoguang period, Suiyuan began to decline. By the time the Taiping Heavenly Kingdom entered Nanjing, the garden was destroyed in a large area and was reclaimed as a grain field. It is said that one of Yuan Mei's grandsons once worked as a county magistrate in Suzhou, which greatly weakened the Taiping Army. But even without this allusion, the Taiping Army would not allow such a garden to exist for a long time.

300 years have passed, and now we have no intention of denying the ancients. We just want to find the source of delicious food at that time and cook a good meal for us today.