Super interesting SI effect in psychology

The phenomenon of the tip of the tongue is caused by the temporary suppression of the memory content by the brain. This suppression comes from many aspects, such as the memory of other parts of the related things masks the part of the characteristics to be recalled, and the interference of situational factors and their own emotional factors during the memory.

When the inhibition is eliminated, if prompted by others, leave the situation that is difficult to recall and eliminate the tension, the tongue tip phenomenon will often disappear.

Many candidates have had this experience during the exam: some words, expressions or formulas that are usually very simple and familiar can't be remembered when they come to the mouth, but suddenly come to mind after the exam.

Psychology calls this special phenomenon "the tip of the tongue phenomenon" of memory, that is, the content of memory reaches the tip of the tongue, which is almost impossible to remember.

Norwegians like to eat sardines, especially live fish. The price of live fish in the market is much higher than that of dead fish, so fishermen always try their best to bring live sardines back to Hong Kong. Despite all efforts, most sardines will suffocate in the middle.

Later, someone put a catfish with fish as its staple food in a sardine aquarium. When sardines saw catfish, they fled everywhere, so the problem of lack of oxygen was solved, and most of them returned to the fishing port alive and kicking. This is the famous "catfish effect".

From the perspective of talent development, "catfish effect" is an effective measure for enterprise managers to stimulate employees' vitality. Specifically, the organization and management department activates the vitality of the original employees by introducing outstanding talents, resulting in a stirring effect of stirring up thousands of waves with one stone.

French writer La Fontaine once wrote a fable about the strength of the north wind and the south wind to see who can take off the coat of pedestrians.

The north wind came first with a cold wind, biting cold. As a result, pedestrians wrapped their coats tightly to resist the invasion of the north wind. The south wind blows slowly, and the sun shines suddenly. Pedestrians feel very warm, so they start unbuttoning and then take off their coats. It was obvious that Nanfeng won.

Lafontaine, a fable with profound implications, later became a concept of social psychology, and was called "South Wind Effect", "South Wind Law" or "Warm Law".

The enlightenment of "south wind effect" is that we should pay special attention to methods when dealing with interpersonal relationships. When applied to enterprise management, managers should pay attention to creating a "comfortable" working atmosphere for employees, so as to give full play to people's enthusiasm and creativity.

Barnum effect is also called Fowler effect and astrology effect. People often think that a general description of personality reveals their own characteristics very accurately. When people describe a person with some common, vague and broad adjectives, people tend to accept these descriptions easily and think that they are talking about themselves.

Barnum effect explains why many people think fortune tellers are "accurate" after consulting them, because people who ask fortune tellers have the characteristics of being easy to be hinted, but in fact, fortune tellers say almost the same things to everyone, which are general generalizations and descriptions.

In addition to the four psychological effects mentioned in this paper, the common psychological effects of human beings include halo effect, Hawthorne effect, marginal effect, primary effect, recency effect and so on.