The virtual human market is huge, 270 billion.

The virtual human market is huge, 270 billion.

The virtual human market is huge, or as high as 270 billion. Virtual human is a "digital twin" that uses advanced technology to build a real person, and it is a user interaction interface in the meta-universe. The virtual human market is huge, or as high as 270 billion.

The virtual human market is huge, or up to 270 billion 1 Qin Xiaoxian and Bridget, and there is also a digital host named Xiao Yang as the permanent lineup of "host+guest group". At the same time, at the New Year's Concert of Jiangsu Satellite TV in 2022, Teresa Teng, a virtual human synthesized by the most advanced technology, appeared on the stage and sang against the popular singers.

Affected by this, the concept of virtual digital man broke out in two trading days from New Year's Day to10.5 in 65438. During the period, it rose by 7.84%, far outperforming the Shanghai Composite Index (down 1.23%). However, on June 6, 65438, the concept of virtual digital people was adjusted back, and the overall decline was 2.62%.

In this regard, Liu, the research director of the private placement network interviewed by the Securities Daily reporter, said, "The field of virtual digital people is in the development stage, and its application field is very broad. In the future, it will continue to improve with the enrichment of virtual digital technology and content. At present, the commercialization logic of virtual digital people is gradually clear, users' willingness to pay is also very strong, and the scale of consumers is expanding. It can be predicted that the field of virtual digital people will have a very big market prospect in the future. "

The future market space of virtual digital people is 270 billion yuan.

Virtual digital people exist in the non-physical world and are created and used by computer means such as computer graphics, graphic rendering, motion capture, deep learning and speech synthesis. , and has multiple human characteristics (appearance characteristics, human performance ability, human interaction ability, etc. With the development of virtual reality technologies such as AR/VR/XR, virtual people will get rid of the limitation of virtual images and map to the physical world. The highly anthropomorphic characteristics of virtual people make them different from ordinary virtual characters, so they can undertake more social functions.

CITIC Securities said that from the perspective of application, virtual people can be divided into two categories: shaping people's design and image, personality virtual people who highlight personality charm and practical virtual people who highlight practical value, subdivided into content-based and image-based, as well as functions and avatars. The technical barriers of personality virtual human are relatively limited, mainly focusing on IP and operational ability: 1. For content virtual people, the core lies in the value and derivative ability of IP behind it; 2. For image-based virtual people, to stand out from many virtual people, it needs excellent people's ability to build and operate. Practical virtual human will become the key infrastructure of the meta-universe, and its core lies in technical ability, which requires higher technical levels such as modeling, driving, rendering and artificial intelligence. Business model and future prospect of virtual human: We believe that virtual human has the advantages of long life cycle, controllable behavior, multi-threaded and persistent work, strong thinking and calculation ability, good plasticity and so on, and the business prospect is very broad after the technology is mature.

Since 202 1, many giant companies have launched virtual digital people. Among them, in 2002165438+February, Vanke selected an outstanding new employee "Cui". It is reported that "Cui" was officially "employed" on February 1 2002. With the help of systematic algorithm, "Cui Panxiao" has played a great role in various accounts receivable/overdue collection and abnormal work detection with much higher efficiency than human beings. On June 65438+1 October10, 2022, Blue Cursor released the first digital virtual human "Su Xiaomei", which is not only the landmark landing of Blue Cursor's metauniverse strategy, but also a brand-new layout of Blue Cursor's virtual IP service.

In the view of Southwest Securities, the virtual human market continues to expand, and industrial policies release positive signals. 1. Market: According to the Deep Industry Report of Virtual Digital People, it is estimated that by 2030, the overall market size of virtual people in China will reach 270 billion yuan; 2. Policy: Since 20 17, China has included core technologies such as virtual reality and AI into the scope of encouragement, and at the same time proposed to accelerate the development of virtual reality industry. With the iteration of technology upgrading and the reduction of production cost, the C-end application of virtual human will be popularized on a large scale, and the industry is expected to enter the fast lane of development.

1 1 concept stocks were praised by the organization.

Since the new year, as of June 5, 65438, the concept plate of virtual digital people has risen against the market, with an overall increase of nearly 8%. Two concept stocks, such as Silk Road Vision and Yunnan Tourism, all rose by more than 20%, and six concept stocks, such as Tianshen Entertainment, Borui Communication, Jia Chuang Video, Blue Cursor, Orpheus Entertainment and Chinese Online, also rose by more than 10%.

654381October 6, the concept plate of virtual digital people fell by more than 2.6%, the stock prices of nine concept stocks rose, and Yunnan Tourism and Feilixin both rose by more than 6%.

Is it an opportunity to "get on the bus" with the sharp callback of the concept disk of virtual digital people today? Liu said, "As for the opportunity to go to the virtual digital human track, it depends on whether it is a long distance or a short distance: in the short term, due to the pursuit of funds, it has accumulated a large increase, which has overdrawn the future growth of the industry to some extent. However, if the cycle is lengthened, considering the market growth space of the virtual digital human industry, the virtual digital human industry is a track with investment value. "

Yang Delong, chief economist of Qianhai Open Source Fund, told the reporter, "Virtual digital people belong to a new industry, and some scenes are displayed through virtual realization technology. This technology will be widely used in the future, especially in the field of games. At present, commercialization may take time, and now it is more of a concept hype. Virtual Digital Man is a new track in the A-share market at present, so it has shown outstanding performance recently and has great room for future development. The virtual digital people sector needs to study fundamentals in the future, and leading enterprises with performance support can focus on it. " Yang Delong reminded investors that the recent increase in this sector is too large, which is not suitable for heavy positions and excessive pursuit of high prices.

Long Hao, Chairman of Jinding Assets, told the reporter, "At present, the virtual digital human industry is in its infancy, and its technical scheme has formed a stable pattern. However, in the application layer, it is necessary to further explore the functions of virtual human in identifying the external environment and communicating with people. Construct virtual human and apply industrial chain ecology to social activities, military industry, industry, medical care and so on. It will also be the landing point of the future metacosmic orbit. The landing of every application layer in its industrial chain is expected to cause fluctuations in the virtual digital human track. Therefore, we suggest that every technological retreat is a good opportunity for leading enterprises in related sub-sectors to benefit from artificial intelligence, intelligent voice, virtual platform and professional audio solutions. "

In the context of the future development of the industry, institutions have recently begun to pay more attention to the concept stocks of virtual digital people. Straight flush statistics show that in the past 30 days, a total of 1 1 virtual digital person concept stock institutions have given favorable ratings such as "buy" or "overweight". Among them, six concept stocks, such as Mango Hypermedia, Pingzhi Information, Blue Cursor, Jebsen, Fengyuzhu and Huayang Lianzhong, were recommended by two or more institutions during the period, and the market outlook is worthy of attention.

The virtual human market is huge, or up to 270 billion 2 1.4, and the virtual digital human sector is skyrocketing. As of press time, Silk Road Vision (300556) has a daily limit of 20 cm, Yunnan Tourism (002059) and Tianshen Entertainment (002354) have a daily limit of 10 cm, and Hongsoft Technology and Wanxing Technology (30066) have a daily limit.

The virtual "Teresa Teng" surprised many virtual people at the New Year's Eve party.

On February 3rd, 65438+Kloc-0/,at the New Year's Concert of Jiangsu Satellite TV, Teresa Teng, a virtual person who restored Teresa Teng's image and timbre, and Charlie sang "The Story of a Small Town", "Walking the Road of Life" and "The Big Fish" on the same stage, which surprised the audience. That night, Jiangsu Satellite TV became the first channel with a rating of 3.

It is understood that the virtual "Teresa Teng" was created by the digital kingdom of Hollywood visual effects factory through virtual human technology. Combined with the high-order rendering system "Mystique Live" blessed by machine learning, the technology that once gave "Thanos" the soul in the The Avengers series gradually tilted towards real-time capture, real-time rendering and real-time driving; Through a single consumer camera, subtle facial expressions can be tracked synchronously, thus creating realistic and real-time digital characters with emotional expression. Virtual Teresa Teng is one of the achievements of this frontier application.

(Source: Guotai Junan Research Report)

In addition, there are many virtual people in this year's New Year's Eve activities. At the Dragon TV New Year's Eve party, Justin and her digital twin image are on the same stage. Phoenix Legend held a New Year's concert with a virtual image. At the New Year's Eve party, Four Joy Meetballs, a brand-new virtual idol girl group, appeared. The virtual host went online at Hunan Satellite TV's New Year's Eve party, and the program "Hello, Saturday (00229 1)" premiered on June 65438/October 65438, 2022.

Brand merchants also have a large number of virtual people, such as Ashanqi, the special tasting officer in China, Qu Chenxi Wilson of Watsons, the virtual idol nurse in Mentholatum, Sister M of Beauty, and the sauce of Harbin Beer. The official video number of Blue Cursor (300058) released the first virtual human image-Su Xiaomei on 20211,and the official WeChat account also announced a strategic cooperation with Baidu Xirang.

Open source securities pointed out that at the end of June, 5438 +2022 10, in the Spring Festival Evening of CCTV, local TV stations and online platforms, and at the opening and closing ceremonies of the Beijing Winter Olympics, virtual people are expected to be more widely used, and virtual people developed and designed by brand merchants, advertising marketing companies and film and television content companies will appear continuously.

The market size of virtual digital people has exceeded 200 billion yuan.

Virtual human is the "digital twin" of real people who use advanced technology, and it is the user interaction interface in the meta-universe. The whole industry began in the early 20th century. With CG, motion capture, AI and other technological innovations, the industry has experienced an exploration period and a start-up period, and entered a growth period in 2020. With the bonus of the explosion of the meta-universe, the forms and application scenarios of virtual human are constantly enriched.

Since 2020, the business models of different types of virtual people have gradually become clear with the rapid growth of the industry. Virtual KOL and virtual idol groups at home and abroad lead the trend, with changeable image style and prominent commercial value; The cooperation between virtual network red KOL and fashion, beauty and other brands has produced good commercial value; The 24-hour live broadcast of the service-oriented virtual human in the live broadcast room also brought more profits to the merchants.

According to the data of Toubao Research Institute, the current market size of virtual digital people has exceeded 200 billion yuan. Research institutions predict that by 2030, the overall market size of virtual digital people in China will reach 270 billion yuan. At present, the four key technologies of developing virtual human are modeling, AI, motion capture and rendering. Nie, changjiang securities, said that the interaction between virtual people in the real world and the virtual world provides better visual effects, better immersion experience and more emotional temperature, which is one of the necessary elements to realize the meta-universe, and the industry has begun to enter an accelerated period.

Stock design company

Guotai Junan Research Report shows that at present, A-share listed companies with digital virtual people include Mango Hypermedia (3004 13), Blue Cursor, Jebsen (300 182), Xinhuanet (603888) and Xinguomai (600640).

The virtual human market is huge, or as high as 270 billion 3. Recently, virtual people have swiped the screen! For example, "Teresa Teng" who sang with Charlie at a concert, "Ai Jia" who appeared in a variety show, "Liu" and "Hua" who participated in a short play for 8 million yuan, and Gu Ailing's digital avatar "Meet the Ancient" all launched virtual people.

So, will the Year of the Tiger usher in the birth of virtual people? Will this year be the first year of virtual human?

Zhou yun, the financial host of CCTV, mentioned in this issue of road to riches that virtual people have appeared. The virtual singer "Lin Mingmei" born on 1982 and "Teresa Teng" born a few days ago can only be regarded as digital people, because the interaction is controlled by real people without artificial intelligence intervention, which can be said to be similar to the qq show skin.

Hatsune Miku, born in 2007, and Tianyi Luo, born in 20 12, are pure synthetic simulations without real prototypes.

In fact, last year was considered as the first year of the meta-universe. As the concept of human-computer interaction interface into the meta-universe, virtual human is popular again. One of the driving forces behind this is that the hardware for creating virtual people is cheap.

Some netizens want to ask: How can so many virtual idols be realized? Will fans pay the bill? It is understood that the realization methods of virtual idols mainly include platform membership fees, live rewards, brand endorsements, and stage appearance fees.

These virtual idols that don't eat, drink or turn over are not low in cost. Although the market size of virtual digital people has now exceeded 200 billion yuan, and it is expected to reach 270 billion yuan in 2030, Liu, who has more than 8 million fans, has not yet made a profit and is still in the stage of burning money to create momentum.

Moreover, a survey shows that only 6.3% people are willing to spend more than 500 yuan on virtual idols, and their willingness is still relatively low. Now that virtual people have invaded all walks of life, will we be robbed of our jobs by virtual people?