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How to analyze the market potential of products

How to analyze the market potential of products

How to analyze the market potential of products, people also pay attention to methods and skills, especially in the workplace. Generally, maintaining a good relationship with colleagues in the workplace is also the basis for a person to survive and develop in the workplace. How to analyze the market potential of the following products?

How to analyze the product market potential 1 We know that if a Taobao baby wants to become an explosion, its four essential characteristics are: high click-through rate, the same high conversion rate, and very high collection rate and purchase rate. So we mainly look at these four indicators.

1, click rate. The first thing to say is the click rate. So how to judge the high click-through rate of this product, our reference object is the click-through rate of the whole network, so we should compare it with the click-through rate of the industry. If his click rate is higher than the average level of the same industry. Then we can use it as one of the reference options for explosions.

So here we need some data to understand. At the same time, we also need to know the market capacity of products. If the product is saturated in the market, is it suitable for explosion? Moreover, his search popularity changes year by year, showing a trend. Because merchants naturally hope that the longer the life cycle of the explosion, the better, and the longer the hot-selling state can be maintained.

2. Conversion rate. So what do you think of his conversion rate! First of all, you can look at the product conversion rate of peer categories. I can measure the products through the through train. According to a period of observation, understand his current conversion rate. If the conversion rate is good, then the product has great potential.

3. Collection rate. The collection rate reflects consumers' love for products. Generally speaking, the goods collected by consumers have a great possibility of transaction. It's just that the product doesn't reach the consumer's defense line in some aspects. Therefore, this order has not really changed, but it is precisely because of its potential that it is favored by merchants. So merchants need to observe whether the collection rate of products is high? And how long consumers stay on the product page. The longer I stay, the more I like it. The greater the potential of the product.

4. increase the purchase rate. The increase of purchase rate and collection rate also reflects consumers' love for products, but the increase of purchase rate is more to highlight consumers' satisfaction with products. And the higher the purchase rate, the more likely it is to become an explosion.

With what analysis?

Check product data with business personnel. Most traffic and transactions are concentrated in the afternoon and evening, and the order rate of new traffic will be higher, so try to push the transaction after visitors come in to avoid losses. If the proportion of traffic is greater than that of men, and the unit price of products is relatively high, relatively speaking, men spend better on the unit price of high customers, so the decoration style of the details page can focus on masculinity and promote the conversion of orders.

Generally speaking, the display rate of potential goods is average, but the click-through rate and purchase rate of goods are good. With potential goods, it is easier for us to make them into explosions, which means visitors and transformations.

How to analyze the market potential of products? 2. How do you view whether a product has development potential?

See if a product has development potential: first, we should evaluate it from the technical aspects contained in the product. The technical value contained in a product is the core weapon that can fundamentally defeat competitors. Secondly, it is necessary to evaluate the fit between products and the market. A product that meets the needs of consumers and caters to the purchasing psychology of the public is the key to defeating the enemy. Thirdly, it is necessary to evaluate whether the product itself has development potential and whether it has deep excavation.

How much value does a product have to continue to develop? This should be thought of from the beginning of planning this product. Finally, we should start with the services related to this product. A talented product has no potential to be tapped without excellent after-sales service.

What are the aspects of market potential analysis?

There are two factors that affect the market potential, one is the product and the other is the environment. Through the study of these two factors and related factors, we can better grasp the market situation. Product factors Product factors can be studied from what marketing often says: 4P:

① Product features: Take drugs as an example: such as indications, efficacy, side effects, onset time, etc.

2 channels: such as access to convenience, purchase environment, etc. ;

3 sales promotion: promotion method, personnel promotion effect, etc. ;

④ Price: Is the price too high? Still too low? Can it be reimbursed? What is the reimbursement rate? Wait a minute. Mainly through the research of these four aspects, we can find out what obvious or potential problems exist in the products and/or competitive products of enterprises, find opportunities from the problems, take measures, and finally achieve the purpose of increasing sales. Environmental factors Another factor that affects the market potential is environmental factors, which are complicated, but many marketing enterprises do a good job in the market by grasping or intervening environmental factors.

Environmental factors: We divide it into macro environment and micro environment. Macro-environmental research mainly refers to scanning the current situation and development trend of politics, economy, society and technology, and looking for new opportunities to increase market potential. Micro-environment refers to the specific competitive environment in which the enterprise is located, and the change of this environment has a relatively more intuitive and sensitive impact on the future sales of the enterprise. This specific environment can collect data from existing enterprises and competitors, suppliers, buyers, producers of substitute products and potential entrants for analysis and research.

How to analyze the market potential of products and how to evaluate the market potential of market segments

After market segmentation, it is necessary to evaluate the market potential and competitive environment of the segmented market in order to choose the final market. There are three main aspects of market potential.

(1) Market size. For specialty stores, market size refers to the sales of specialty stores from the target market. For specialty stores, market size refers to the sales of specialty stores from the target market. Sales are determined by the number of customers and the level of purchase in this market.

(2) Development potential. A small-scale market segment is attractive if it has development potential, and the growing market is extremely attractive. Those markets that look more profitable and attractive today are likely to be in recession, so looking at a market depends on the prospects, not just the present.

(3) Service cost. Different markets have different purchase expectations and different market segments have different costs. The service cost of the market must be coordinated with the purchasing level of the market, so that the specialty store can have a certain profit.

What is the concept of marketing?

Market is one of various systems, institutions, procedures, legal strengthening and infrastructure that all parties participate in the exchange. Although all parties can exchange goods and services through barter, most markets rely on sellers to provide goods or services (including labor) in exchange for buyers' money.

The market is the process of determining the prices of goods and services. The market promotes trade, social distribution and resource allocation. The market allows the evaluation and pricing of any tradable item. The market appears more or less spontaneously, or it can be deliberately constructed through the interaction between people to exchange the rights (such as ownership) of services and goods.

Extended data:

Market characteristics:

Market is the product of social division of labor and commodity production. Where there is social division of labor and commodity exchange, there is a market. At the same time, in the process of its development and growth, the market has also promoted the further development of social division of labor and commodity economy. Through information feedback, the market directly affects what people produce, how much they produce, time to market, product sales and so on.

In the development of commodity economy, producers, suppliers and sellers are linked, and exchange conditions such as exchange places and exchange time are provided for producers, suppliers and sellers to realize the respective economic interests of commodity producers, operators and consumers.

Spontaneity: In the market economy, the economic activities of commodity producers and operators pursue their own interests under the spontaneous adjustment of the law of value, and actually decide their own production and business activities according to the fluctuation of prices.

Therefore, the first function of the law of value, that is, to spontaneously adjust the distribution of means of production and labor in various departments, not only promotes the rational allocation of resources, but also causes some individuals or enterprises to engage in improper behavior because of excessive pursuit of overall interests, such as producing and selling fake and shoddy products; Dominate the market and disrupt the market order.