Lu Qin: From Pedicure Woman to Chain Pedicure Shop Female Owner

Lu Qin: From Pedicure Woman to Chain Pedicure Shop Female Owner

On June 26th, 2008, two students with special status came to Lu Qin Footwear Training School in Yangzhou.

Lu Qin: "These two students are freshmen, students from Mianzhu disaster area in Sichuan. Let me introduce them to you as freshmen. One is that I hope you can take care of them more and give more guidance and help in your life and work. "

Li Wanqiang and his wife Long Xiaoying are doing pedicure business in Mianzhu. After the earthquake, they lost their business and wanted to take this opportunity to come out and study again. This time, they traveled all the way from Sichuan to Yangzhou to find Lu Qin to learn pedicure.

Li Wanqiang, a villager from Wulidun Village, Fuxin Town, Mianzhu City, Sichuan Province, said: "I have done back rubbing, massage and pedicure before. Teacher Lu Qin is very famous in this industry, as we all know. "

Lu Qin is a famous pedicure master, who has trained more than 10,000 pedicure masters all over the country, especially in rural areas. Knowing the young couple's intentions, Lu Qin immediately decided to waive all fees and attend their first class in person.

Lu Qin: "The most important action is to set his feet first. Hold this hand like this. For example, his toenails are thick and thin. At this time, pulling hard may pull off the whole toenail, so the wrist must be flexible and seven inches. It takes seven inches to shake it to slowly thin the toenails. "

Pedicure is often looked down upon by people, but what many people can't think of is that Lu Qin created her legendary life with this pedicure knife in her hand. In the past six years, she has opened more than 50 pedicure shops all over the country, earning more than 5 million yuan every year by pedicure. Lu Qin has also become the first knife in Yangzhou pedicure field, but twenty years ago, like these disciples, she was also a little girl who just came out of the countryside.

Kitchen knife, barber knife and pedicure knife are called Yangzhou Three Knives. "There is water in the bag in the morning and water in the foreskin at night", which means that Yangzhou people are used to drinking tea in the morning and taking a bath at night. Bathing and pedicure in Yangzhou are often linked. Pedicure is called "carving flowers on meat" by local people. Pedicure masters are also graded, paying attention to accurate and flexible knife cutting and smooth cutting.

1988, a little girl named Lu Qin came to the bathhouse to learn pedicure. No girl pedicures men. The bathroom suddenly became lively because of her arrival, and someone even made up a jingle for this little girl named Lu Qin.

Lu, executive director of Yangzhou Bath Association, Jiangsu Province, said: "The socialite in the shopping mall and the watermelon in the barber shop have never seen a girl pedicure. Before, pedicures were all men, and it was the first time for women. I haven't seen them yet. "

However, no one expected that this little girl from rural Yangzhou, who was only 17 years old at that time, became famous in the local area four years later, pushing this already eye-catching pedicure girl to the forefront again.

1992, in order to carry forward the traditional culture of "Three Knives", Yangzhou held a pedicure competition, which was the first large-scale pedicure professional competition in China and attracted 200 pedicurists from all over the country to participate. Among these contestants, she was the only youngest female pedicurist, not the judge of the competition at that time.

Lu, executive director of the Bath Association of Yangzhou City, Jiangsu Province, said: "Tear this dry cotton, then scrape it on your nails and take a walk. If this cotton is glued, the standard of pedicure is not enough. The real manicure is flat, round, smooth and clean, cotton can't be scraped, and it's not sticky at all. "

The final result is beyond everyone's expectation. Lu Qin, who has just debuted for four years, won the first place in this competition. Teacher Lu, who has been pedicure for more than ten years, can't believe it at the moment.

Lu, executive director of Yangzhou Bath Association, Jiangsu Province: "Basically, this is universally recognized. At that time, the first place was 6 people, and she was the first among 6 people. "

This incident caused an uproar in the pedicure industry for a while, and then the intervention of major media made Lu Qin, who was already flattered, lift his head in front of everyone.

Lu Qin: "What did the media report at that time? Natural calves are not afraid of tigers, but dare to compete with their masters. At that time, this industry was not considered as a good industry. This kind of propaganda does not mean to promote my scandal, giving people this feeling. "

Lu Qin, who was embarrassed to see people because of pedicure, received many media reports, and more people came to see her for pedicure than usual. Some people even made a special trip from Shanghai and Zhejiang to make trouble, scaring Lu Qin into hiding in the bathroom workshop. However, it is from this time that wealth has quietly opened the door to Lu Qin.

On 1993, a pedicure guest named Lu Baolin caught Lu Qin's attention. He didn't seem to care about pedicure, but paid more attention to Lu Qin, until one day, he made a bold request to Lu Qin.

Lu Qin: "At that time, after Lu Baolin found me, he said that he invited me to his place, saying that the income was relatively high. I said I could go with him. "

It turns out that this man named Liu Baolin is the owner of a large leisure center in Yangzhou. A series of things happened to Lu Qin, which made him foresee the commercial value. He invited Lu Qin to be a pedicure master in his leisure center, and his income was divided into four or six parts.

Lu Baolin, former general manager of leisure center: "At that time, she was about four or five thousand yuan a month. Is it higher than the average pedicure master? It must be high. How much higher? The average pedicure master was about one or two thousand yuan at that time. "

Lu Qin used to earn only 2000 yuan a month, but now her income has doubled. Lu Qin

The effect also quickly made the business of this leisure center empty. Sometimes, in order to get Lu Qin's phone number, guests will wait for hours. Lu Jian, who was pedicure in the leisure center with Lu Qin at that time, still remembers it vividly.

Lu Jian, a pedicure technician: "Lu Qin must serve her once, and even some bosses invite some important guests, all of whom invite Lu Qin to appear and try their best to find various relationships."

Fang Bingxin, a pedicure technician: "Teacher Lu gave her a pedicure. She is short and has slender hands. She held the knife lightly and steadily, and her toenails were swollen and purulent. Then Teacher Lu's knife was gently inserted, and the patient was cured without pain. "

Lu Qin quickly became the red man in the eyes of the owners of Yangzhou's major leisure centers, and offered her a high price to be a pedicure listing master. 1in may, 994, Lu Qin received an invitation to open a bath city. Unexpectedly, something unexpected happened at the celebration.

Lu Qin: "Without my consent and consultation, I suddenly announced at the opening ceremony that I was the owner of his bathing place listing, which made me very passive."

Lu Jian, a pedicure technician: "It may be that the boss urgently needed her to go to the store for support, so he directly announced it in public without her consent and told everyone that there was a Lu Qin in my store."

However, such a thing is far from over. 200 1, a royal leisure club invested by Hong Kong people opened in Yangzhou. In order to be invited to Lu Qin, the price offered surprised Lu Qin.

Former general manager of the leisure club: "We offer a guaranteed monthly salary of 10,000 yuan a month, and she only needs to come twice a week."

Lu, executive director of Yangzhou Bath Association, Jiangsu Province: "After she went, a group of people followed her. who the hell are all these people？ They are her customers and the most loyal customers. "

I only work 8 days a month, and my monthly salary is 1000 yuan. Lu Qin became the highest paid pedicure therapist in Yangzhou. Many people envy leisurely work and high income, but Lu Qin thinks that if he is the boss, he will earn more money.

Lu Qin: "When the major bathrooms invited me, because of my Lu Qin's fame in Yangzhou, they also wanted to use my fame to hype their store, so I was thinking, why can't I open a store with my own fame, maybe my customers can follow me."

An ordinary pedicurist can make a set of feet for his guests for only 60 yuan money, but the price in Lu Qin is 600 to 1000 yuan. Despite the high price, people queuing to buy Lu Qin pedicure are still in an endless stream, which makes Lu Qin more determined to open a shop. In July, 2002, Lu Qin Football Art Center opened. Because of limited funds, the store is located in a relatively remote alley, and the decoration is simple. But Lu Qin is not worried about the lack of guests. In order to attract business, he deliberately used his name in the store name.

Lu Qin: "Because I often list in the bathing place, I am famous. Then when these guests came, they felt that the environment was too bad when they came to our store. "

Chen Junhua, a disciple of Lu Qin, said, "At the worst time every day, it may cost 10 yuan a day. If a guest comes, go to pedicure. "

The cruel reality is that Lu Qin wants to cry, and the store spends five or six hundred yuan a day, so Lu Qin can't make ends meet. In desperation, she had to go back to the leisure center to do pedicure. Going to someone else's house to take a bath and looking for her pedicure is still in an endless stream, and she is busy until two or three in the morning every night. However, his own business is poor and deserted. In this back-and-forth change, Lu Qin gradually realized the truth.

Lu Qin: "At that time, I felt that I was famous and would attract many customers, but all the customers I attracted were high-level. People think there is something wrong with my environment. Ordinary people think that Lu Qin thinks Lu Qin is famous and the price is very high. I dare not enter my shop. "

Due to the wrong positioning, Lu Qinmeng suffered a lot of economic losses. In 2003, with the help of friends, Lu Qin opened another high-end foot art shop. In order to repay a friend's loan, Lu Qin also opened a training school. Every day, students from all over the country look for Lu Qin to learn pedicure skills.

With the experience and lessons of the last store failure, Lu Qin felt that it was impossible to rely solely on his own fame. In order to stabilize customers for a long time, he must have his own business characteristics, but where to start?

There is a saying in the pedicure industry that has been circulating for many years: "Three points of craftsmanship, seven points of knives, so pedicurists are particularly particular about knives, but customers are very disgusted with the practice of using a set of knives for pedicure."

Customer: "You know the psychological effect. I'm afraid people have beriberi."

Lu Qin: "I explained to the guests that the knives were sterilized. Guests will ask us, what kind of disinfection and potion do you use to change it for a customer? I will ask many such questions. "

In order to solve the guest's doubts, Lu Qin thought of many ways. Finally, she thought it was a good idea to have a knife for each person, but it took almost a day to polish a set of knives. Because there is not enough manpower, it is almost impossible for ordinary shops to have a knife for each person, and Lu Qin has unique conditions.

Lu Qin: "After the students come, we should first practice the basic skills and sharpening skills, so we will bring the customers' knives to the students, which not only ensures the sharpness of the customers' knives, but also improves the students' sharpening skills. "

Since then, customers in Lu Qin pedicure shop can realize one set of knives per person according to their own wishes. In order to reassure customers, Lu Qin specially engraved their names on the knives, which became an important reason for many customers to seek pedicure in Lu Qin.

Customer: "I think it's good to have my own knife. It's definitely no problem to use it for my own use."

In the use of knives, Lu Qin also made major adjustments, which became an important reason for the rapid expansion of his pedicure shop in the country.

Pedicurists must have a set of unique skills in their hands. Among them, "one knife is round" is a skill that has been circulated in the pedicure industry for many years. It is often a standard to measure the level of a pedicure, and it is also the capital that many pedicure shops show off to their guests.

Pedicure technician Zhu: "this knife can't go down, you have to pick it up." This is a knife ring. It's called a knife ring. Now toenails are basically flat to the touch. After a knife, the toenails are short and flat. Don't need a second knife. No, this is a technology that has been circulating for many years. "

One-knife circle method requires certain skills, and it is easy to cut the feet of guests with a slight mistake. A pedicure master like Zhu He, who uses the technique of "one knife and one circle" neatly and skillfully, but for those newcomers, the risk and cost of failure are transferred to the customers.

Lu Qin: "Since we are in the service industry, I think we should first consider the customer's feelings. We should thin our toenails first, and then we don't have to push them all off at once. The advantage of this is that guests will not be nervous, and then they will unconsciously trim their toenails or remove foot diseases. "

Nowadays, in a pedicure shop in Lu Qin, whether you can make a knife ring is not the standard to measure the level of employees, but the customer's feeling is the most important. Painless and fearless pedicure has become another remarkable feature of Lu Qin Foot Art Store.

Customer: "there are many pedicure industries now, but I don't recognize his technology." I only recognize the feeling he brings, as long as his feet are comfortable. "

In 2008, Lu Qin has been pedicure for 20 years. She was looked down upon as a pedicure girl. Now she has opened more than 50 chain stores all over the country, becoming a boss with assets of over 10 million, which has driven a large number of rural labor transfer and trained more than 1 10,000 pedicurists. What makes her proud is that from 2003 to now, she has been elected to the National People's Congress twice in a row, and all this started with pedicure. ;