What brand is ugg?

UGG is a famous brand of snow boots in America.

UGG is actually the floorboard of Australian wool boots, which means "ugly boots". 1979, surfer brian smith bought some sheepskin boots made in Australia and brought them to the United States, and began to sell them in new york, mainly for surfers in California. Then he established UGG? Holding company, registered UGG trademark.

However, due to poor management, 1995, brian smith sold the company's shares to Dacres Outdoor Products Co., Ltd. The company became popular in the United States because of the costumes of Hollywood stars and was recognized in many countries. In 2000, Oprah announced that UGG sheepskin boots were one of her favorite items in the "Favorite Things" program. From that moment on, UGG sheepskin boots became famous.

UGG brand development

2/kloc-At the beginning of the 20th century, UGG quickly captured the fashion circle in new york, and gradually changed from a brand making sheepskin boots, slippers, wooden shoes and sandals to a symbol of fashion, leisure and luxury lifestyle, appearing in the pages of VOUGE and other fashion magazines.

In 2003, UGG classic snow boots introduced two new colors: baby blue and baby powder. The iconic snow boots were introduced in soft colors for the first time and reappeared in Oprah's "Favorite Things" program. UGG became famous overnight again.

In 2006, UGG opened its first brand flagship store in new york. Since then, UGG fans have a place to directly feel the brand culture and experience the whole line of products for the first time, and UGG has also begun to emerge in the global fashion center.

In 2008, UGG China Beijing Blue Harbor Store opened, which was the first step for UGG to open more than 50 specialty stores in Chinese mainland market. In 2008, UGG opened stores in westerfield Shopping Center and Covent Garden in London, which accelerated the pace of internationalization and provided a place for British fans to experience UGG brand directly.

Reference to the above content: Baidu Encyclopedia -UGG