How to set up a stall experience

How to set up a stall? Let me introduce you.

First of all, investigate the surrounding environment and find a stall location.

Anyone who has done business should know that the business of a place depends on how many people there are.

Because for most people, the so-called business is an opportunism: maybe someone happens to pass by and take a fancy to what you sell.

This is especially true for the economic behavior of street stalls.

So if you really want to set up a stall, the first thing you have to do is to investigate the surrounding environment and find the location of the stall. The only criterion for inspection is whether there are many people in this place, that is, is the so-called passenger flow big?

Common street stall sites, such as the entrance of the community, near the school, near the tourist attractions, etc.

The traffic in these places is very large, for example, the traffic at the school gate is basically above 10 thousand, and some tourist attractions have a daily traffic of more than tens of thousands. For example, Tiananmen Square, now statistics show that the daily passenger flow is around 200,000.

If you set up a stall at the gate of Tiananmen Square, only 10% people will stop in front of your booth to ask questions, that is, 20,000 people.

Only 10% people bought your product, which is 2000 people. If your net profit per order is 10 yuan, you can earn 20,000 yuan a day.

Let's give another counterexample. If you put the stall in your yard, it seems that all your relatives and friends come in and out, no more than 20 at most. Even if they are interested in your goods, how many people are willing to buy them?

Therefore, doing business is opportunism from the beginning. The more people flow, the more likely you are to start a business, and people tend to have herd mentality. The more people around your booth, the more people will watch and the more people will buy your products.

And even if you set up a stall, you can do some marketing optimization to make your stall products sell better.

So if you really want to start setting up a stall, the step of 1 is to find a good location.

Try to find out the needs of the target users and find the matching supply.

Then the second step is to solve the problem of what you want to sell. There is a simple reason. Obviously, you set up a stall at the gate of the community, but you have to put some books that students like. Do you think your things can be sold?

This truth is very simple, but not many people can do it, because many people have no thinking of consumption and take it for granted that the products they buy will be sold.

This is completely wrong.

In this step, you must think about who your target users are and what products they like.

For example, if your target users are students, then students don't have much financial ability. The economic pressure they can bear is within 100 yuan, and their purchasing power is not low, but the purchase price is not too high.

In this case, you have to choose some products with relatively low cost and low price.

If your target users are housewives, the products you want to sell must be cheap and practical, because housewives prefer practical products rather than wasting money.

In this case, you have to choose a relatively practical product.

For example, if you set up a stall in a tourist attraction, your target customers are tourists who want to buy some souvenirs, but you have put out products that can be bought all over the country. Do you think your products can be sold?

The above is just a simple theory. If you really come to this step, you must consider a lot.

For example, if your target consumer is male or female, if it is female, it may pay more attention to color, appearance and style. If it is male, it may just be because of curiosity.

For another example, if your target users are young people, then no one will buy the products you sell to the elderly.

So the second step is to put yourself in the consumer's shoes and see what they need. Dig deep into consumer demand.

First of all, I think the most important thing is to tap a demand of consumers. Dig deeper.