What's the difference between promotion, marketing and sales?

Promotion: refers to the marketing people who convey all kinds of information about enterprises and products to consumers to persuade or attract consumers to buy their products, so as to achieve the purpose of expanding sales.

Promotion is essentially a communication activity, that is, marketers (information providers or senders) send out various information to stimulate consumption, and transmit the information to one or more target objects (that is, information recipients, such as listeners, viewers, readers, consumers or users, etc.). ) to influence their attitudes and behaviors. Commonly used promotion methods include advertising, personal promotion, online marketing, commercial promotion and public relations.

Marketing: refers to the process that an enterprise discovers or digs the needs of prospective consumers and many businesses, and promotes, disseminates and sells products from the overall construction and the construction of its own product form, mainly to dig deep into the connotation of the products themselves to meet the needs of prospective consumers and many businesses, so as to let consumers know more about the products and then buy them.

Sales: refers to the act of providing products or services to a third party by selling, leasing or any other means, including related auxiliary activities, such as advertising, promotion, exhibition, service and so on, to promote this behavior. In other words, sales refers to the activities of realizing the production results of enterprises and serving customers.

Marketing process:

(1) opportunity identification;

(2) New product development;

(3) Order fulfillment.

If these processes can be handled well, marketing is usually successful. If there is a problem in any link, the enterprise will face a crisis of survival.

Marketing link:

Marketing is a systematic project, which mainly has four links to support the whole marketing system.

The first link: products

The second ring: profit model

The third ring: sales channels

The fourth ring: communication channels