Fortune Telling Collection - Comprehensive fortune-telling - How to do a good job in marketing?

How to do a good job in marketing?

Brand marketing has four strategies: brand personality, brand communication, brand sales and brand management.

Brand personality: abbreviated as bp, including brand naming, packaging design, product price, brand concept, brand spokesperson, image style and brand application object.

Brand communication: abbreviated as bc, including advertising style, communication target, media strategy, advertising activities, public relations activities, word-of-mouth image, terminal display ... (In terms of communication, BM is different from integrated marketing communication, and the media of BM can be a single media or a combination of several media, which is completely determined according to market demand. )

Brand sales: referred to as bs for short, including channel strategy, personnel promotion, clerk promotion, advertising promotion, event marketing and preferential rewards.

Brand management: bm for short, including team building, marketing system, brand maintenance, terminal building, morale encouragement, channel management and dealer management.