What fortune-telling drainage modes are there?

How to attract more customers through drainage?

Thank you for answering your question. I have been engaged in this kind of work for some time, so I can share it with you.

First of all, different drainage methods, different platforms and different product audiences will affect your final result, so we will talk about it in three aspects.

First, drainage at that time. Can be divided into online and offline.

The advantage of offline drainage is intuition, but the disadvantage is geographical limitation. Including our common newspapers, exhibition cards, DM sheets, experience halls and so on. This drainage method is more suitable for enterprises and products with certain brand status, or more suitable for service-oriented enterprises. Such as cars, real estate, or physical therapy shops, cram schools and so on.

The advantage of online drainage is that it can spread quickly and locate, but the disadvantage is that it is costly and slow to take effect at first. Including our common search engine promotion seo, new media promotion dsp, native advertisements of various portals and so on. This drainage method is basically tried by all enterprises, which leads to the increase of customer acquisition cost and the overflow of garbage flow. If you want to do a good job of online drainage, you must have material selection, operation team and product innovation.

Second, the platform. Decided online and offline, we will analyze the platform, here is not offline, let's analyze online. When it comes to similar products with headlines, there are some abbreviations to avoid suspicion.

First of all, let's take a look at the promotion of search engines led by Baidu, including Baidu, sogou, 360, Shenma and so on. , with CPC, CPT and CPA as the main charging modes. The effect of your drainage depends on the total number of consultants (users) on the platform. Obviously, Baidu is the only one. Of course, if you want to run a good search engine platform, you have to know the customer's search habits and search time, and then decide your bid, keywords and so on.

Secondly, look at the promotion of new media led by headlines. This kind of platform belongs to high exposure platform, which can be displayed without customer search, but it is a mixed bag, and you need to pass the material screening to put it in. The quality of pictures, advertisements and customer screening will determine your quality!

Third, the product audience. Different products are sold to people of different classes, and people of different classes have different habits.

If you decide to use headlines online, it's time to review the composition of your customers. Generally speaking, headline users are more women than men, and their age is generally between 25 and 45. Then it's browsing time. Most people usually browse one morning and one night, which is costly and not conducive to tracking feedback. Finally, the choice of pictures, the key to this kind of delivery is the first impression, that is, your display map, whether you have more female customers or more male customers, you must analyze it.