Pinduoduo was sued for bargaining.

Pinduoduo was sued for bargaining. On June 65438+1October 65438+April 4, "Pinduoduo bargained, but it was always 0.9% worse", and this topic was once again on the hot search in Zhihu. This matter can be traced back to last March, when Pinduoduo was sued for bargaining.

Bargaining with many products is always almost prosecuted 1 bargaining with many products, and finally the truth comes out.

"Only 0.0 1 yuan is used to withdraw 500 yuan."

"Congratulations! The probability of successful chopping is as high as 99.99%. "

"It has been cut by 8909.03 yuan, and it is 0.9% free."

In the bargaining system with many products, you are always so close to success, but so far away.

Recently, the relevant materials for the trial of Pinduoduo Bargaining Case, which started in April last year, were made public. Pinduoduo explained that the remaining 0.9% of the total bargaining price has six digits after the actual decimal point, which is omitted for users because of the limited display screen.

For a concrete example, what you see is only 00.9%, but it is actually 0.0427.

Pinduoduo's bargaining case dates back to last March. Lawyer Liu Yuhang reported in Weibo that he sued Pinduoduo for "free bargaining" to cheat consumers.

He said that when he bargained to 99. 1%, no matter whether he invited his friends to help or recharged the bargaining acceleration package, the bargaining result remained unchanged. Subsequently, he participated in other bargaining products and found that the results were the same.

After half a year, the case finally had a preliminary result.

Liu Yuhang explained: "They simply omitted a percentage with at least six digits after the decimal point, which was shown as 0.9%. It turns out that my 0.9% is 0.9996427% instead of 0.9%. "

Are you dizzy? The author said that the figures were a little too many and his head was a little dizzy.

Pinduoduo said that this is a programmatic display method. As long as there is a number after 99, it will be displayed as 99. 1. They didn't cheat the user, but omitted it for the user.

Lawyer Liu questioned: "When the progress bar is only 100, which program algorithm can make the 0.9 obtained by 100-99. 1 have at least 6 decimal places."

Pinduoduo said that this is their software rule.

There are really many products, and it is worthy of being an e-commerce led by science and engineering thinking. Mathematics, algorithms and programs are firmly controlled and users are kept in the dark.

Numerically speaking, it doesn't matter if there are a few more digits after the decimal point, but Pinduoduo has a lot of "operating space", giving users the illusion that it can be cut soon.

For a concrete example, when the remaining amount of a product with a price of 2799 yuan is 27.99, the Pinduoduo interface can display "1% free". After that, every time a user invites a new user, the amount obtained may be 0.0 1 yuan or even less. In terms of proportion, the proportion of the remaining amount to the total amount of goods decreased, but the percentage digits displayed on the page were limited.

Therefore, the proportion of users has almost always stayed at "only 00.9%". The subtle changes behind are invisible to users.

But this 0.9% gap has given countless people hope and wasted countless people's time and energy.

Mathematically, Pinduoduo didn't deceive users, but technically covered up some facts; But logically, Pinduoduo does regard users as platform tools.

It wastes users' time and energy, but Pinduoduo's innovation promotion goal has been achieved.

Behind the failure of "cutting a knife",

The silent majority!

If you are a friend, cut it for me!

100 yuan cash withdrawal, free bargaining, these days, who doesn't have a few WeChat friends who are keen on "machete"?

Among the complaints about black cats, there are as many as 40455 1 about Pinduoduo.

In addition to the common problems of e-commerce platforms such as refunds and quality, the most complaints are various "free take" and "cash receive" activities.

65438+10.5, a user complained about the "cash carousel" activity in Pinduoduo.

He mentioned that he saw his friend get cash through the cash carousel, so he had the idea of giving it a try.

As expected, he was framed.

When only 0.0 1 can be withdrawn, the platform requires the synthesis of gold coins; When the gold coin is only 0.0 1, diamond synthesis comes again; When the difference is 0.09, the platform shows that the invitation of two new users is successful; After the invitation was successful, Pinduoduo continued to beat around the bush, popping up other bargaining activities from time to time.

In order to complete the task, he bought a power pack at his own expense of 55.6 yuan on the bargaining platform, but in the end he failed.

In the end, he not only didn't get Pinduoduo's cash, but also posted 55.6 yuan, which wasted a lot of time and energy.

Some people in the comment area said that they had searched for 100 people, but they didn't get the diamonds in the end.

Walking around, no matter how persistent people are, they are all tortured by Pinduoduo's bargaining.

Pinduo has grasped the weakness of human nature.

First of all, it is people's greed and habit of taking advantage of small things.

Free, free, always tempting. For most people, 100 yuan of' cash', hundreds or even thousands of goods, just move your fingers and harass your friends, and you have a 99% chance of getting it. With the mentality of being idle and trying, countless people have taken the move of having more goods.

Furthermore, it is to take advantage of people's aversion to loss.

Once you start cutting, you will soon achieve a success rate of 99%. Victory is just around the corner, and most people will only choose to face difficulties. Even the first 99% only took a few hours; The following 1% took several days, which made people reluctant. Because the more input, the closer to success, the less people are willing to waste their previous efforts.

Can ordinary people play Pinduoduo?

Your goal is to cut to 100%, and Pinduoduo's goal is to do everything possible to prevent you from cutting to 100%.

Standing behind you, there are hundreds of WeChat friends at most; Behind Pinduoduo are hundreds of the best software engineers and user operation teams in China, who are well versed in algorithm rules and human nature.

Finally, I would like to advise you not to think about the problem of more goods and more pies. With this time and energy, it is better to learn more knowledge or relax. The water here is too deep for you to catch.

For the 9.9 indictment,

It should be more real than this, right?

"I initiated this lawsuit not to prove that I am great. I just want to tell Pinduoduo that I must get my lost 9.9 back. "

On March 3 1 last year, lawyer Liu Yuhang said indignantly in the Weibo.

On social networks, people have long been disgusted with the routines of many products. Complaints have been going on, but activities related to "cutting a knife" are still endless.

Lawyer Liu's lawsuit is a contest between ordinary people and business giants.

Some people may say, if you are willing to participate in the activity, don't play, and don't play if you can't afford it. Since we haven't put everything together, we should give up and there is no need to be serious. What's more, from a commercial point of view, Pinduo only makes rational use of marketing means, and many people have won the award of Pinduo.

The problem is that Pinduoduo's social marketing has seriously affected the user experience and ruined the industry atmosphere. More people, by Pinduoduo routine; More and more enterprises begin to choose this vicious marketing method.

Ultimately, it will affect the interests of all.

Fortunately, lawyer Liu said: this case will not be mediated, and the lawsuit will not be withdrawn!

Finally, I hope Pinduoduo can respect users, instead of using them as tools for innovation and promotion. Your tens of billions of subsidies have increased users' goodwill, but bargaining activities have consumed users' feelings. In the long run, people will not remember your good, but only your bad!

Bargaining for more goods is always less than one knife. On February 265438+1October 65438+April 4, he was sued. "Bargaining for more goods is always less than 0.9%", and this topic once again appeared in Zhihu hot search.

This incident can be traced back to last March, when Liu Yuhang, a Shanghai lawyer, participated in the "free bargaining" activity in Pinduoduo and got a "super free card". However, after inviting many people to bargain, it was still "0.9%".

Why is the second place always unsuccessful in bargaining? Liu Yuhang believed that the platform data was untrue, and filed a lawsuit with the court on the grounds that Pinduoduo's provision of network services was suspected of violating the principle of good faith and using false data to conceal rules constituted fraud.

He believes that when providing online services, Pinduoduo is suspected of violating the principle of good faith, using false data, concealing rules, and taking advantage of people's weaknesses to let consumers complete various tasks set by Pinduoduo and purchase paid services, just to increase their App activity and income, which has constituted fraud and seriously affected the social atmosphere.

Recently, Liu Yuhang published an article in Zhihu, providing more details of his negotiations with Pinduoduo. But at present this article has been deleted.

How did Pinduoduo explain it in court?

According to the original article provided by users in Zhihu, in the trial of the case, in response to Liu Yuhang's lawsuit and the doubts caused by it, Pinduoduo said that due to the limited percentage digits displayed on the page, they omitted to display that the percentage of at least six decimal places was 0.9%, and the 0.9% displayed on the bargaining page was 0.9996427%, not 0.9%.

When the court asked why the full percentage was not displayed on the page, Pinduoduo said that it was omitted because the display screen was limited and the numbers could not be divided.

"At this moment, I feel that my first 30 years of mathematics have been learned in vain, and life needs to be redefined by 0.9%." Liu Yuhang lamented in the article.

Shortly after the details of the case negotiation were exposed, there were also many consumer reactions. Many people left messages on this topic to express their support for lawyer Liu: "Pinduoduo can't blame the pot on the algorithm, and the algorithm is also operated by people." "The reason given by this agent, I feel that he worked hard to compile it. After all, there is no good reason to compile it." ...

In response to this matter, Pinduoduo responded that the "free bargaining" activity was real and effective. In this issue, * * * more than 1200 commodities participated, and a total of 7.09 million commodities were delivered. For lawyers who invited many people to bargain, but the bargaining progress bar did not change, Tang, senior director of Pinduoduo Legal Department, explained: "Because some goods are cut for free, the amount cut by a small number of users is not enough to change the percentage, which will make consumers think that the bargaining has not changed."

A lot of "smart words" made netizens lose confidence.

Previously, the reporter had actually measured Pinduoduo's "chopping knife" activity, which was similar to that of lawyers. Every time it seems that it is almost finished, the unit of measurement for bargaining will change again. For example, at the beginning, the system prompts "It is expected that two more people will be invited for free", but after two new users are invited successfully, the page pop-up window does not show that the negotiation is successful, but prompts "99.9% has been closed, and the difference is 00. 1%". Subsequently, the reporter invited several friends to cut a knife one after another. At this time, the page prompt became "8 knives missing". In the whole process, the system will constantly remind new users to cut more than old users, which is very close to success.

In addition, it is worth noting that Liu Yuhang said that since his case against Pinduoduo attracted public attention in April last year, he has given many interviews in just three months. Liu Yuhang said, "This has seriously affected my normal work and life. My family is even worried about my personal safety and more retaliation. "

When explaining the type of prosecution, Liu Yuhang said through his Zhihu account "Law Little V Liu Yuhang": "The cause of this case is an infringement lawsuit, a non-contract lawsuit, which infringes on consumers' right to know. Theoretically, everyone who uses Pinduoduo's free bargaining service is a consumer and has the opportunity to become a litigant right holder. "

Liu Yuhang's demands are: Pinduoduo publicizes the real information and data of the activity, refunds the service purchase fee 9.9 yuan, and compensates himself for the economic loss 500 yuan and reasonable expenses 1000 yuan.

In response to this matter, some other netizens said: "Obviously fraudulent!" "Too many routines" "This is a matter of personality. Pinduoduo has no bottom line, and such enterprises will not last long. " ...

Pinduoduo's growth rate slowed down and its income declined.

"Bargaining for free is a way for Pinduoduo to attract traffic, and its rules of the game are opaque." Legislative expert Zhi Zhenfeng pointed out that activities like "free bargaining" in Pinduoduo have many participants, complicated algorithm rules and opaque key data to users, so there are many problems. "What is the success probability of' free'? Is there any suspicion of misleading consumers? Is the successful user information scrolling on the page true? These all need further identification.

Enterprise innovation is understandable, but it is not a long-term solution to lure consumers with false information.

According to LatePost, Pinduoduo's "Cut a Knife" project was rated as the lowest "1" in the internal performance score in the first half of 20021,which means that Pinduoduo thinks that "cut a knife" to pull new ideas is not so effective.

Pinduoduo's high growth rate in recent years is also slowing down.

According to the financial report of 20021Q3, by the end of the third quarter of 2002/kloc-0, the number of active users in Pinduoduo was 867.3 million, up by 18.6% year-on-year, and the growth rate reached a record low in Pinduoduo.

The number of new users is also declining. From the first quarter to the third quarter of 20021,the number of new users in a single quarter was 35.8 million, 2 1.6 million and 1.74 million respectively.

At the same time, the growth of GMV (Total Commodity Transaction) has also been challenged.

The research report of Dongxing Securities shows that the company's revenue is closely related to GMV, and the growth rate of 202 1 Pinduoduo GMV may be further slowed down due to the slowdown of revenue growth. In the first three quarters of 20021,Pinduoduo's revenue was 22167 million yuan, 23.046 billion yuan and 2150.6 million yuan respectively, which increased by-1.7%, 4% and -7% from the previous month.

Pinduoduo was sued for bargaining. I believe many people have had the experience of cutting knives in Pinduoduo, either initiated by themselves or received links from relatives and friends seeking help. Many people have to click for help because of face.

However, after the help, can friends and relatives really get wool from Pinduoduo?

In this regard, a number of UP owners of a video platform have done relevant tests on Pinduoduo's "Bargaining for Free" activity, and the results are negative. Not only did the progress bar not reach 100%, but many people also participated in the process of inviting friends to help cut it.

Therefore, Liu Yuhang, a Shanghai lawyer, took Pinduoduo to court last March.

The reason is that he participated in the "Free Bargaining" activity in Pinduoduo and got the "Super Free Card", but after many people were invited to bargain, the difference was always "0.9%".

Lawyer Liu Yuhang believes that Pinduoduo is suspected of violating the principle of good faith and using false data to conceal rules when providing online services, which constitutes fraud.

June 65438+1October 65438+April 2022, according to Changjiang Daily, many people were amused during the trial of "Lawyer Liu and Pinduoduo". The reason is that in response to the "0.9%" problem mentioned by lawyer Liu, Pinduoduo said that "the 0.9% displayed on the bargaining page is not 0.9%, but 0.996427%". When the court asked why the full percentage was not displayed on the page, Pinduoduo said that it was because the display area of the mobile phone screen was limited and the numbers could not be divided, so they omitted to display the percentage with at least six decimal places as 0.9%.

In other words, the reason why Lawyer Liu invited many people to help him cut it is always "0.9%" because the price reduction of the inviter is lower than 0. 1%, which is far from enough to turn 0.9996427% into "0.8%".

Product managers with many products seem to be all mathematical geniuses and calculus geniuses, with 0.999427% and more than six decimal places. On the contrary, why not introduce pi?

Finally, the rise of Pinduoduo has enabled many rural users who have never bought online to get on the convenient express train of e-commerce, which has revitalized the huge rural market, and also enabled many tall and fake goods with acceptable functions to enter the homes of ordinary people at ultra-low prices, which has facilitated the lives of many people.

But this is not enough to make up for the disgusting viral marketing and the "MLM" operation logic behind it.

Welcome more lawyers and friends who are engaged in legal work to actively sue. Without Liu's prosecution, who would have thought that "0.9%" was not "0.9%" but "0.999427%"?

The more prosecutions, the more transparent the operational logic behind Pinduoduo.