Why does CCTV block the Super League?

The Chinese Super League is coming to an end, but farce and disputes are constantly staged and heated. As the largest media platform in China, CCTV has begun to completely exclude the Super League. China professional football was completely banned by CCTV because CCTV had long given up its attention to A and other events.

Special topic, news program "Full Screen"

Football Night, once one of the five golden special programs of CCTV, was founded in 1996. It focuses on the growth and progress of football in China with avant-garde and novel reporting methods and accurate, timely and vivid live reports, which is accompanied by the development and process of the entire professional football league in China. In the early days, 60% of the program resources came from domestic football. After the establishment of the sub-column "Football in the World", the program resources of full-time football are basically occupied by domestic football leagues.

The latest revision of "Football Night" completely abandoned the Super League, and the focus became youth and the Champions League. In the recent program adjustment of CCTV, as fans of China football, we have to regret to see that the shadow of professional football is being "cleared" by all the programs of CCTV 5. Except "Football Night", it no longer reports any news of Super League and China A, and it is still broadcast live on the TV station of Super League during the contract cooperation period. Starting from this Wednesday, the sports channel has basically confirmed that it will not broadcast any events live in the last three rounds of leagues. From this Monday, all sports news in Secondary Five began to "completely block" the professional football league in China. At present, there is not only no TV picture report in the Super League, but even the minimum text banners and oral news have been completely cancelled. As the largest sports media in China, CCTV has expressed some dissatisfaction with the current situation of professional football in China in its own "special way".

"Foot Night" is a special program specifically for football, but it no longer involves Super League and China A. After these three programs are revised, Super League has not mentioned a word; Sports news of all files is the peak of the viewing of sports channels, and now there is no mention of league news. Take Wednesday's round as an example, a scheduled live broadcast of the Super League was cancelled, and the evening sports news at 6: 00 pm, 9: 30 pm and CCTV 1 did not mention anything about the Super League. From the news at 6: 30 in the morning to the end of all programs on Thursday night, there is no latest report from the Super League. On this day's "Football Night", I didn't see the in-depth report that I was good at in the past. The only domestic news among all kinds of news is that the women's football coach Shang Ruihua watched the women's football league.

The situation of "three prohibitions" is very different!

It's not the first time that CCTV banned the football league, but this time it did the most thorough and vigorous, and this ban has many profound backgrounds, so it is particularly different.

In 2002, with the qualification of China Football Team for the World Cup, the TV broadcasting rights of League A and League A increased. At that time, it was difficult to reach an agreement because of the cost. CCTV has a scene where the first six rounds of league matches are not broadcast live. Strictly speaking, this is not a real "ban", but a choice of the capital market; In 2003, due to Shanghai Wenguang Group's high-priced bid for League A and League A, CCTV, which lost the right of TV coverage, began to use "blocking" as a countermeasure in an embarrassing way. Even so, every round of Super League news and some key news events, sports channel news and "Football Night" special topics will do considerable TV coverage, and this time, CCTV's "blocking" scope is very wide.

"We don't have any way. First, some leaders in CCTV hate China football with constant negative news. I heard that there are higher-level leaders. 2008 is the year of Olympic Games, and China sports has made remarkable achievements. The Olympic Games has also been a complete success, except that football has been adding to the chaos. If CCTV continues to report such incidents, it will be extremely out of harmony with the overall domestic sports climate. In addition, channel leaders themselves don't like football, so I suggest. Secondly, and perhaps most importantly, the image of football in China is too bad. There is no good material for the Super League, the China Men's Football Team, the China Football Association and the professional players, no matter which aspect we report. " An employee of a sports channel revealed some inside information about the ban.

I was indignant when chatting with an editor in charge of sports news. "CCTV is a national media after all. We have the responsibility and obligation to attack ugliness and promote justice. This may be a little false, but after we were told, we didn't feel any loss, but some people were very happy. At present, the Super League can be said to be a shameful professional football. At present, we haven't seen any written decision about these measures, but it seems to be some kind of constraint. Is this an attitude of CCTV towards the Super League? We have no comment on this. Now we just don't report the Super League and League A, and some news about women's football can also be reported. In the future, we will focus on some football activities of young people. " CCTV's choice is actually a "total ban", but it is difficult to get formal confirmation. A staff member who used to be engaged in football reporting joked, "The decision of the leaders has a great influence on our work, but those of us who used to be engaged in football reporting are already planning new program types. Sports for All, similar to sports, will comprehensively report some key events at home and abroad, and the China Football Professional League will be regarded as air.

The consequences are infinite!

The news that CCTV has completely banned professional football may be a devastating blow to the football community, especially TV exposure and business investment. "Now these football practitioners take themselves too seriously. From the outside, they are all clowns, very funny, very funny. The biggest impact of this incident must be a series of reactions to the commercial value of Super League. If CCTV is not exposed, the exposure value of TV will be greatly reduced and its commercial value will be greatly depreciated. The above viewpoint comes from a senior official of AFC Development Company. He has been working hard in the football circle and naturally knows the weight of CCTV.

After the Super League started, CCTV did not have the right to report on TV at that time. With the efforts of Qu Yumin, then general manager of Super League, CCTV finally cooperated with Super League to broadcast a game live in each round. Qu Yumin believes that "this decision is too fatal and will lead to a series of problems in the investment promotion behavior of Super League companies. CCTV is a special media, and its audience and exposure are the most important for all sponsors. Now if CCTV doesn't even mention a word, it will be terrible. " At present, Shanggang Wenguang, who is still the anchor of the Super League, has not made any moves against the league so far. Liu Yong, who is in charge of the live broadcast of football programs, said: "I understand CCTV, but I think it's a bit premature. There are many problems in the Super League, and I hope there will be real changes. However, at present, the live broadcast of the league matches continues to create viewing records in Oriental TV. In the last round of Beijing-Shanghai War, the audience rating was as high as 4.8. Therefore, in the low ratings after the Olympic Games, the live broadcast of the Super League is still a program resource.