Count the "ups and downs" of the 2020 Guangzhou Auto Show.

(Text/Zhang Wei) Although there is heavy snow in the cold night in the north, the sun in the south is still as high as spring. 165438+1On October 20th, 2020 Guangzhou Auto Show opened in Pazhou Convention and Exhibition Center as scheduled.

This year's Guangzhou Auto Show is really special. On the one hand, affected by the epidemic, the automobile industry has stagnated, and the residual temperature of the Beijing Auto Show has not dissipated; On the other hand, as the "closing exhibition" in 2020, Guangzhou Auto Show has been given more significance than before. So, what different ups and downs did the Guangzhou Auto Show bring us?

Unspeakable "acid"

Different from the news attributes emphasized in previous years, this year's Guangzhou Auto Show may become a "selling car" market. In fact, before leaving for the exhibition hall, some media teachers began to worry: "This time, we won't be crowded into a crowd of spectators like last time in Beijing, will we be delayed by car?"

On the morning of 20th, I came to Pazhou Convention and Exhibition Center, and I was not disappointed. Many staff in the exhibition hall came with sales tasks. "Hello, which car do you want to know?" Obviously, today is media day. Why does every sales consultant have "malicious" attentions in his eyes? It's best to save this energy for public days.

Of course, it is understandable that the ultimate goal of manufacturers and dealers to come to the auto show must be to increase terminal sales, but at the same time, don't forget that the original intention of the auto show is actually to show. Why don't brands seize the auto show, the best platform to display technology and services? For example, Xinbaojun did not release a new car, but brought a concept product-"Xinbaojun Wisdom Rubik's Cube" at this Guangzhou Auto Show.

"Smart Rubik's Cube" integrates the functions of "communication module, driving module, energy module and driving module", and quickly realizes multi-scene application with the same technologies as 5G cloud control, V2X vehicle route and vehicle association. Although the final landing result has yet to be tested, at least this fresh and gimmicky technical display makes Xinbaojun look a little stronger.

"Sweet" with unfinished meaning

What's so sweet about this Guangzhou Auto Show? Even nine out of ten answers will say, "Hua Chenyu is here." Although they are all auto media teachers who are used to all kinds of big moves, they still can't escape the happiness brought by traffic. Because of the arrival of Hua Chenyu, Volvo has become the hottest booth at this Guangzhou Auto Show, and there is no one.

According to the media teacher present, although the event officially started at 1 1: 20, the outside of the booth was crowded with fans around 10 in the morning. Of course, the media teacher hinted at the dissatisfaction with the disorderly entry of fans into the exhibition hall, but such a spit also explained from the side what is the era of "traffic is king". After all, the "ordinary" Guangzhou Auto Show needs the "stimulation" of Hua Chenyu and his fans.

With the crowds and deafening screams that followed, the Guangzhou Auto Show finally became lively. In addition, the Forgetting Club, which participated in "Summer of the Band", also came to the Jaguar Land Rover booth, and the lead singer Liu Xin and the band made the audience turn high. WEY Tank 300, a subsidiary of Great Wall Motor, created the first "Women's Special Press Conference" at Guangzhou Auto Show. MMA World Champion Zhang Weili and actress Mabel Yuan appeared on the booth, which added a lot of popularity to the Canton Fair.

Unspeakable "bitterness"

Is this Guangzhou Auto Show "bitter"?

Bitter. Compared with the 20 19 Guangzhou Auto Show or the 2020 Beijing Auto Show, the participating lineup is not outstanding. On the one hand, there are few heavy-duty models, on the other hand, there are more car companies absent than before.

According to the official information of the exhibition, the total number of cars participating in this auto show is nearly 1,000, of which only 38 are the world's first models, which is more than half of the 82 cars at the Beijing Auto Show in 2020. Indeed, due to the epidemic at the beginning of the year, this year's Beijing Auto Show and Guangzhou Auto Show "collided", and most of the key models of brands have been released at this year's Beijing Auto Show.

In addition, from the perspective of participating brands, although Guangzhou Auto Show is the last exhibition in 2020, many brands are still absent. Independent brands include Brilliance, Baowo, Zotye, Lifan, Hanteng, Siwei, Ma Jun, Huatai, Cheetah and other small and low-key brands. Among them, Brilliance Auto officially entered bankruptcy and reorganization on the day of media day. Among the new automobile manufacturers, brands such as Batten, Lindsay, Future, Changjiang and Skyline have not appeared. To some extent, the existence of these absent brands reflects the cruel competitive reality of the current automobile market in China.

"Spicy" is used to add numbers.

Some people say that Guangzhou Auto Show is to sell cars. 4S shops sell cars, so do live webcasts. There is absolutely no need to hold such a "grand event" that wastes people and money. Some people say that holding a car show is like a military parade. It is necessary to see the competition between high-end models and advanced technologies, as well as the competition between booth design and brand momentum.

Just like eating spicy food. Some people say that eating spicy food is bad for the skin and easy to hurt the throat. Others say that eating spicy food can improve metabolism and lose weight. Which is right and which is wrong? The answer varies from person to person. Therefore, after such a Guangzhou Auto Show in 2020, what are the feelings and experiences of every media teacher?

But through such a grand event as Guangzhou Auto Show in 2020, we can almost describe the general framework of the development of the automobile industry. From the perspective of industry trends, it is king to insist on electrification and intelligent development, but from the perspective of shrinking booth area, major car companies should continue to complete the transformation under the guiding principle of reducing costs and increasing efficiency. Of course, with the emergence of traffic stars, Guangzhou Auto Show will be sent to social media for hot search, which also provides new ideas for the marketing promotion of car companies in the coming year.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.