Name of live traffic package with goods

The name of the live traffic package is as follows:

DAU: number of active users per day.

GIV: total transaction amount (within a certain period of time).

CPV: Charge according to effective broadcast.

CPS: according to billing:

CPM: Show the cost, or ask thousands of people to show the cost.

OCPM: Bidding by conversion, charging by display, aiming at optimizing conversion.

CAPM: Estimated rate of return.

GD: Guaranteed advertising, that is, guaranteed advertising, is priced according to CPM.

CPT: Advertising charged according to the estimated time, applicable to brand budget.

IPU: refers to the number of messages (articles+advertisements) sent by each DAU server, and ipu = lmpressure/dausend: sends advertisements.