Hammer feelings turned into a sharp weapon 899 yuan nut mobile phone evaluation

IT 168 evaluates the huge market potential of domestic smart phones, which makes countless manufacturers wave after wave, but not many can persist and win applause. "Hammer mobile phone" is one of them. As the first product of Hammer Technology, Smartisan T 1 (Hammer T 1) mobile phone has become the upstart in the mobile phone circle with exquisite design and unique software experience, and it took only one year to make a brand sound. But for a smart phone, no matter what kind of publicity the manufacturer lays for it, what ultimately determines the market value of the product is still the objective digital sales behind it. According to the official data of Hammer Technology, the shipment of Hammer T 1 mobile phone is about 250,000 units, which is obviously unsatisfactory for a commercial company with a considerable industry scale.

In fact, when it was released last year, Hammer Technology gave this hammer T 1 mobile phone an expected sales value of 500,000. However, due to the influence of supply chain, production capacity and capital in the early stage, hammer T 1 missed the best sales period. In addition, the listing price of hammer T 1 mobile phone as high as 3,000 yuan has also discouraged many young people, including many fans of Mr. Luo Yonghao, CEO of Hammer Technology. Even if the price is adjusted several times in the later period, it is still difficult for the hammer T 1 to achieve the target sales. Considering the long-term development of a commercial company and its market share in China, Hammer Technology finally brought a special "hammer mobile phone", which is today's protagonist "Nut".

Before that, let's answer a question. What is the relationship between "Nut" brand and hammer mobile phone? In fact, "Nut" is a sub-brand of Hammer Technology, which is mainly targeted at entry-level users and youth groups. The first "nut mobile phone" is basically an echelon with Red Rice Note and Charm Blue Note to seize the thousand yuan market, so you can understand it as a low-end entry-level model of hammer mobile phone. In addition, in order to distinguish it from Smartisan T series and ensure the continuation and development of the original brand, Hammer Technology changed its name to "Nut", which is not the reason for other series.

Except the affiliation of sub-brands, in fact, "Nut" is essentially different from the original "Smartisan T 1". First of all, they face different markets and have obvious positioning differences; Secondly, the original Smartisan T series was manufactured by Foxconn, and was basically independently developed and designed by Hammer Technology. You can see the user of the hammer in many details. Nut mobile phone products are actually designed by ODM (original designer) of Chen Xing Simitong. Hammer technology does not participate in the main design, and only needs simple modification and software and hardware adaptation in the later stage, so it is inevitable that the workmanship is somewhat unsatisfactory.

Since the "nut" mobile phone is positioned in the thousand yuan mobile phone market, how is its performance? First, let's look at the most basic hardware level. The first nut phone uses a 5.5-inch 1080p screen, is equipped with Qualcomm Snapdragon 6 15 eight nuclear processor, and has built-in 2GB of running memory, providing 16GB and 32GB body storage options. In addition, the camera is a combination of a 5 megapixel front camera and a12.78 megapixel main camera, with a built-in 2900mAh battery, running Smartisan OS 2.0 based on Android 4.4.2, and supporting mobile/Unicom dual cards and dual 4G.

"Nut phone main parameters

operating system

Smartisan OS 2.0 (based on Android 4.4.4 deep customization)

Network standard

Dual card dual standby, Mobile Unicom dual 4G version

measure

152.9x76.9x9mm

weight

About 155g

screen

5.5 inch 1920* 1080P screen

camera

Rear12.78 million pixel F/2.2 aperture, front 5 million F/2.2 aperture.

processor

Qualcomm Snapdragon 6 15 eight nuclear processor, clocked at 1.7GHz.

Body memory

Memory: 2GB Memory: 16GB

eigenfunction

The system automatically switches the theme according to the color of the back cover, and the music adds turntable rubbing and scrolling screen capture.

battery

2900 mah

Back cover color

A new color back cover is introduced every week.

listed price

16GB 899/32GB 999 points in.

Let's first analyze the hardware characteristics of the nut mobile phone. In fact, at present, functions such as 1080p, 2GB of running memory,13 million pixels and 4G dual card are very common. At first glance, there seems to be no bright spot. However, the hardware advantage of Nut mobile phone is that it adopts Qualcomm Snapdragon 6 15 scheme, and the price is only 899 yuan, which is also the cheapest 6 15 model in Snapdragon at present. Nut mobile phone is successfully distinguished from Redmi/Charm Blue by this point.

In addition, another highlight of nut mobile phone is the use of Smartisan OS 2.0 system. In fact, personally, I think this is the biggest feature of the nut mobile phone, even surpassing its design, software and hardware. I believe everyone is familiar with the Smartisan system. Its biggest feature is exquisite interface and easy-to-use operation logic. Coupled with Mr. Luo Yonghao's "emotional injection", it has become the most distinctive third-party customization system in China. Nut mobile phone is also the second commercial model equipped with Smartisan OS, and its software will compete with MIUI and Flyme in the thousand yuan market.

The competition in the thousand yuan machine market is no longer a simple hardware killing. Users pay more attention to the design requirements of mobile phones than ever before, and Redmi and Charm Blue have actually demonstrated good designs. As a thousand yuan product of hammer mobile phone, what will the appearance of nut U 1 look like? Let's continue the analysis.

Firstly, the design idea of nut U 1 is explained. We just said that the nut mobile phone was actually designed by Shanghai Chenxing Simitong. Regarding ODM design, we can simply understand that the overall packaging of suppliers, that is, the appearance style, design ideas, internal structure and communication integration are all ready-made solutions of suppliers, and they can be commercialized only by fine-tuning the brand and adapting the software.

In this case, I believe that most users have such questions. Why didn't Nut U 1 mobile phone choose to design and manufacture independently, but realized commercial operation with the help of a third-party ODM platform? In fact, today's hammer technology is no longer a company led by Mr. Luo Yonghao. After several rounds of financing and venture capital, today's Hammer Technology is moving towards a company with a mature business model. For commercial companies, it is obviously the most important thing to ensure the interests of major shareholders and the development of corporate conscience. Therefore, it is imperative to choose a more economical and efficient business platform and seek greater market share. It is not difficult to understand why Hammer Technology wants to build a "nut" sub-brand and seek a third party.

The appearance of the hammer T 1 has always been controversial. People who like hammers have 1000 reasons to like hammers: Founder's appearance is restrained and calm, the double-sided glass body is very textured, and the absolutely symmetrical design conforms to most people's aesthetics. However, people who don't like hammers have thousands of reasons: the square shape sacrifices the grip, the double-sided glass body is an excellent fingerprint collector, and because of the pursuit of absolute symmetry design, the side buttons with a certain probability of misoperation are abruptly added. When I first got the nut mobile phone, I couldn't help feeling that the hammer mobile phone, which has been at the forefront, converged a little when it first debuted. Although a positioning flagship is positioned at a thousand yuan, the nut mobile phone still retains the soul of the hammer mobile phone.

Holding it in your hand, the most important change of the nut phone is that the back of the fuselage becomes rounded and the side of the fuselage is chamfered. The grip of the whole machine is much better than the hammer's first mobile phone T 1. The back shell of mobile phone with vertical stripe texture is no longer a fingerprint collector, which improves the practicability and still has a good texture. Of course, this may also be due to the consideration of manufacturing cost, but the nut mobile phone does make a good compromise on cost and texture. The power button of the nut mobile phone has also been changed from the round design of T 1 to the long strip, also to take care of the curved back fuselage. It's hard to imagine what it would be like to add a round button to such a molded fuselage.

Nut mobile phone does not use physical buttons like hammer T 1, but uses three touch buttons with small origin, which has backlight function. Before the release of this mobile phone, Luo Yonghao revealed that physical buttons would only appear on the flagship machine of the hammer. This is also the difference between a hammer phone and a nut phone.

The nut cell phone in our hand is light blue. The color matching of white and blue is very jumpy and lively. Without the restraint and composure of the hammer T 1, it can be seen at a glance that the nut mobile phone is a product targeted at young people, which is obviously different from the hammer T 1. In addition, the nut mobile phone adopts the design of detachable back cover, which is actually a little article. There are metal contacts on the back cover of the nut mobile phone, and the matching theme will also be changed when the back cover of the mobile phone is replaced. Does it feel familiar?

At the same time, we also see that the nut phone still adheres to the principle of minimum opening and absolute symmetry on the fuselage, integrates the light sensor and the earpiece, adopts the design of removing the back cover for the SIM card, and still has double-sided buttons. There are no extra openings on the side of the fuselage except the receiver, microphone, earphone jack and noise-reducing microphone, which ensures the integrity and integrity of the side of the fuselage as much as possible. Although this design is not new, in the thousand yuan machine, no one pays attention to the design and details to this extent except the nut mobile phone.

Nut mobile phone supports dual card dual standby, but it does not use the external SIM card slot of hammer T 1, which is precisely the point that hammer T 1 is widely criticized. The SIM card slot of the hammer T 1 is a Micro SIM card, but users of Nano mobile phone cards often use the SIM card holder if they want to use the hammer T 1. Because there is a gap between the card holder and the mobile phone card, it is easy to damage the contacts during plugging and unplugging. When installing a SIM card on a nut phone, you need to open the metal cover of the SIM card, put the SIM card flat, and then cover it. During the whole process, there is no scratch between the SIM card and the contacts in the card slot, which can better protect the metal contacts in the SIM card slot.

The frame of the nut mobile phone is made of plastic like the hammer T 1, but the side frame of the fuselage is thicker than the hammer T 1, which is believed to bring better structural strength to the whole machine and further reduce the risk of screen breakage. In addition, the screen border of the nut phone is not narrow, but it is well controlled within an acceptable range, which is roughly equivalent to the mainstream thousand yuan machine on the market.

Atlas 899 Redmi/Charm Blue Hammer Nut Cell Phone Unpacking

"appearance summary

: in the appearance part, the nut mobile phone still gave us a big surprise. It has a completely different product positioning from the hammer T 1, but the hammer's unique insights and persistence in design can be seen everywhere in the product details. From the SIM card slot and other places, we can also see that the nut mobile phone is considerate to users, which is the feeling given by the hammer mobile phone and the real brand connotation. Pay attention to the design, dig deep into the details of the mobile phone, in addition to the nut mobile phone, is unique.

Last year, Luo Yonghao officially released Smartisan OS in Beijing. Over the past year, this OS has also won 20 14 China Internet Innovative Product Award of the Year, Best User Experience and other awards. Redrawing icons, system fonts, transition animation, functional integration and many other aspects, and the global integration brought by this detail constitutes the uniqueness of the hammer mobile phone. In the domestic OS, the so-called "autonomous systems" such as MIUI of Xiaomi and Flyme of Meizu may not escape the inherent impression brought by Android, and even many systems directly imitate MIUI. Smartisan OS also makes it the most recognizable Android smartphone among ordinary consumers, with different design elements. We are experiencing the Smartisan OS version today. The first released model is Smartisan OS 1.5. Smartisan OS 2.0 will be officially released in the first week of September. What is the difference between it and the previous version?

First of all, let's start with the lock screen. Smartisan OS is the essence of hammer mobile phone and must be forced. This time, the biggest space is still reserved for wallpaper, and there are many improvements. When smart phones enter the 2.0 era, more and more users like mobile phones to automatically replace tasteful wallpapers. This time, under the screen lock interface, four fingers can quickly switch historical wallpapers. This is similar to Huawei's magazine lock screen, IUNI's time wallpaper, etc., and has won praise from many users. This time, Smartisan OS 2.0 also set a way to quickly switch favorite wallpapers at the top of the screen to meet the needs of high-quality users.

Besides, we also found an interesting thing. With the rapid development of smart phones, scanning QR codes for payment, adding friends and transmitting data links, etc. We can also put the QR code wallpaper on the second page, so that we can quickly switch between scanning the QR code and adding friends. Hammer technology initially only met the needs of setting replacement, and now there will be more fun methods.

On the desktop, you can switch "single panel view-multi-panel view" by sliding horizontally on the Dock bar. Five desktop themes of birch, red, green, yellow and blue have been added. In order to match the nut mobile phone and modify the desktop theme name, the "classic" theme in the desktop theme was renamed as "classic black" and the "wood grain" theme was renamed as "walnut".

Many people like Smartisan OS, the design of the umbrella in the player. This time, the retro record player effect of turntable was added in 2.0. When we play music, the turntable will automatically rotate. After opening, stop by hand or make the disc rotate faster, which can control the playing rhythm of the song. In addition, according to the product manager of Smartisan OS, if a song is played many times, there will be the sound of a worn turntable popping beans. If you don't like the sound, you can also turn it off in the settings. It can also show that there will be worn sound after the turntable is played for hundreds of times, which will advance Luo Yonghao's emotional design again.

Smartisan OS 2.0 has also done many small functions to improve productivity for enterprise users. For example, it is very painful to send an email by mobile phone. If you choose between a mobile phone and a computer, it must be a computer. Because many tasks that can be easily completed on a computer are difficult to complete on a mobile phone. This time, 2.0 has a minimize button, and messages can overlap. At this time, the attachment can be processed. Then you can drag it directly to another mailbox in the simplest way. In this way, we can easily drag attachments in the first email, copy the text in the second email, and then send it. This is just a small function to improve work efficiency, aimed at business people who often use mobile phones to handle emails.

The other is the shortcut phrase of the whole system. In fact, many of us often enter some content repeatedly, such as express address, mobile phone number and even login password. In any text input interface in the system, press and hold the "Shortcut Phrases" button to quickly insert preset common phrases, such as address, email address, account number and other long words that need to be input daily. In addition, when we input, the cursor will be automatically set at the last character of the address, which is convenient for us to continue to input content. When there are characters in the edit bar, ordinary long press mode content will be added by default.

Many times we need longer pictures to show longer content. For example, the long pictures in Weibo, the webpages we visited, if we have an interesting chat with friends and want to share it, we need to take screenshots one by one after that. Not now! Smartisan OS 2.0, a scrolling screen shot, is simply too easy to use. This is the first time it has appeared on an Android smartphone.

Scroll screen capture function, press and hold the "Home" key+the power key to bring up the scroll screen capture option, and click to enable this function. In edit mode, you can also select what you want to save by dragging the handles at the top and bottom edges of the preview window. Here you can choose three options: scrolling screen shots, setting the border of the phone, and doodling. Scroll screen capture perfectly solves the problem of previous screen capture. When selected, the system will automatically recognize that this is a long screen. However, there will be two people's problems here. The first point is that our system will detect that the current page is at the top. Second, if the web page is not full, it is impossible to achieve long screenshots.

Smartisan OS 2.0 cooperated with TouchPal Technology to launch the network toll-free phone function. In Settings-Phone-Free VoIP, bind the mobile phone number, and then turn on the free VoIP function. At this time, when the contacts in the address book are also bound with mobile phone numbers or TouchPal phone applications, click "Use Free Internet Phone" on the contact details page to make free calls through the network.

20 13 Luo Yonghao demo voice assistant has many problems. Will it be different this time? Why does it take two years to develop it? What is the difference? For example, when we make a phone call, we use Siri to call the phone that the user told us, but this recognition speed is very slow, and we must rely on the network. It is better to make a phone call directly.

This is also the main reason why voice assistants are not widely used at present. What Luo Yonghao pursues is that voice assistants must be faster than manual dialing, and such voice assistants are the real solution to users' needs. The solution of 2.0 is to use the shortest voice call. For example, when dialing, we just need to shout out the simplest words such as "Luo Hao" and "Weibo". After our simple experience, this kind of operation logic still needs manual clicking, but the speed of language assistant is indeed faster than other competing products. Language assistants still have a long way to go. No one will list what the future looks like, and they can only rely on different user feedback to explore the progress.

The nut phone is equipped with a combination of 6.5438+0.278 megapixel rear lens and 5 megapixel front lens in the camera part. According to the personality of Luo Yonghao, CEO of Hammer Technology, the figures must be very accurate, which also proves that this12.78 megapixel CMOS lens comes from Samsung. At the same time, it also has an aperture of F2.2 to provide more light, so what is the difference between a nut mobile phone and a hammer T 1? Did it change anything?

First, the nut phone.

The built-in Smartisan 2.0 is almost as safe as the hammer T 1 on the camera interface. The top setting changes the commonly used HDR, shooting auxiliary line, QR code scanning, timed shooting, night mode, shooting scale, shooting position and panorama to.

Famous brand scanning

Switch. Well, before it's too late, let's look at the proofs first.

In terms of taking pictures, we make a simple comparison with the current red rice Note2. First of all, we often use indoor close-up shots, which can be seen through proofs.

Nut U 1

There is not much difference between the details and the red rice Note2, but the white balance is more accurate than Xiaomi and closer to the real thing seen by the naked eye.

Glass objects also test the accuracy of the white balance of the camera in indoor light. From this sample, we can say that the two photos are two completely different colors. The color of the nut phone is more realistic, but the details of Xiaomi are better in the details of the sample. In addition, a problem was found during the experience. Turning on HDR on a nut phone is much faster than Red Rice Note2.

There are slight differences between indoor non-reflective object samples. Red rice Note2 is brighter than the nut phone sample, so the overall feeling is more eye-catching. However, we look at some details carefully, and the deliberately highlighted red rice Note is actually overexposed. Nut mobile phone and red rice Note2 have good performance, which has far surpassed other thousand yuan mobile phones.

Nuts and

The hammer T 1 is also equipped with a Sony lens with12.78 million pixels, and we also specially compared the perspective proofs. By comparing the proofs, we can see that the two mobile phones were shot in the same environment. The details of 100% of nuts are clearer than those of hammer T 1, but some areas will have red edges. After one year's debugging, we think that the nut phone is better than the big brother T 1 in local details, but considering the product positioning, the white balance is still slightly worse.

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Nut mobile phone is the second mobile phone in Luo Yonghao, which continues the tradition of hammer in taking pictures. As a good mobile phone, white balance is very important. Nut mobile phone is still very good in white balance, which brings us a good reduction effect. In addition, the positioning of nut mobile phone is the mobile phone of young users, so we think it can become the main model of post-90 s users, and it is enough to meet the general social needs when going out.

It can be said that hammer technology has always been the focus of science and technology circle because of the existence of Luo Yonghao, and its products also carry a heavier Luo Yonghao gene. As the second mobile phone of Hammer Technology, Nut mobile phone has attracted the attention of many netizens. Let's take a look at what issues everyone is paying attention to for this sentimental mobile phone with a price of only 899 yuan.

"1 and nut U 1 dual SIM card slots are divided into master and slave?

Nut U 1 supports dual card dual standby function, and is compatible with China Mobile Unicom dual 4G network. However, the two card slots of this machine are divided into master and slave, only SIM 1 card slot can support 3G/4G network of China Mobile Unicom, and SIM2 card slot can only be compatible with GSM network of China Mobile Unicom. Users who need to change the network can only change the card manually.

"2. Does Nut U 1 have NFC function?

For domestic mobile phones, cost performance has always been a cliche. Moreover, in order to create a super cost-effective stunt, various manufacturers castrated many functional modules that are not commonly used in our daily life, such as NFC. But what makes me happy is that Nut U 1 mobile phone supports NFC function. Users can realize it through NFC function.

"3. What can be applied to 3.Smartisan 2.0 system? Will hammer T 1 be included?

According to the official information provided by Hammer Technology, the beta version of Smartisan OS 2.0 will come after the press conference. Of course, only users with internal testing qualification can use this version. However, users who are not qualified for internal testing do not have to worry. The official version of Smartisan OS 2.0 will arrive in the first week of September, when the hammer T 1 and nuts will be updated to this version as soon as possible.

"4. When will the hammer T2 come out?

Earlier, it was reported that the hammer T2 will be equipped with Qualcomm Xiaolong 820 processor. If this news is true, considering the current progress of the Xiaolong 820 processor, it is difficult to release the hammer T2 before the end of this year. Of course, because the hammer official did not disclose any news about the hammer T2, most of the news about the machine at present is speculation. Generally speaking, when the nut U 1 just came into the market, the hammer T2 should not come soon.

"5. Will the hammer T 1 be reduced in the near future?

As for the price reduction of the hammer T 1, although the hammer T2 has not been listed yet, and the nut U 1 itself does not have a competitive relationship with the hammer T 1, considering that the hammer T 1 has been listed for more than a year, the mobile phone with similar configuration has dropped to about 1500 yuan, and the downward pressure on the price of this machine is still great. However, considering the advantages of the hammer T 1 in appearance and workmanship, it is still possible to reduce the price of the hammer to about 2,000 yuan, and the plunge should not occur.

"6. Why use Snapdragon 6 15 processor?

Regardless of performance stability or cost, Snapdragon 6 15 processor is the first choice for mid-range mobile phones. Although MediaTek chips have risen in recent years, Qualcomm's advantages in network standards still exist. On the other hand, Hammer's own Smartisan OS claims to be well optimized, and the system fluency does have certain advantages over ordinary brands of smartphones. With Snapdragon 6 15 processor, the actual experience of nut U 1 may not be worse than that of hammer T 1 equipped with Snapdragon 80 1. Today's evaluation can also illustrate this point to some extent.

"7. Can the customized back cover be purchased separately? Will it be restricted?

According to the news of Hammer Technology, the customized back cover is a non-standard back cover. This part of the back cover is made of 3D printing technology and will be sold in limited quantities, and each model should be limited to no more than several hundred. In addition, the hammer also said that about 1-2 new styles will be launched every other week.

"8. Why not choose to independently design and manufacture the nut mobile phone, but use the third-party ODM platform to realize commercial operation?

In fact, today's hammer technology is no longer a company led by Mr. Luo Yonghao. After several rounds of financing and venture capital, today's Hammer Technology is moving towards a company with a mature business model. For commercial companies, it is obviously the most important thing to ensure the interests of major shareholders and the development of corporate conscience. Therefore, it is imperative to choose a more economical and efficient business platform and seek greater market share. It is not difficult to understand why Hammer Technology wants to build a sub-brand of nuts and seek third-party cooperation.

"9. What is the price of each version of Nut Mobile Phone? What are the purchase channels?

"

Nut mobile phone is divided into two versions: 16GB and 32GB, and the price is 899/999 yuan respectively. exist

Hammer Mobile Phone official website

, every Tuesday morning 10 to next Monday morning 10, open to all users. Every Tuesday morning 10: 00, open to customers who make an appointment.

Jingdong Mall

Synchronous sales.

"10, when nuts are on the market, how many sets will be sold in the first batch?

"

The launch time of Nut mobile phone is 22: 00 on August 25th. Hammer technology officials have not disclosed the number of the first batch of products. However, at the press conference, Luo Yonghao said that Hammer Technology has learned the lesson of Smartisan T 1, and this nut mobile phone is well stocked.

If you want to imprint hammer technology, I believe that feelings will inevitably become its important feature, and this feeling also covers the entire product line of hammer technology. Both the "Smartisan T" series and the brand-new "Nut" series can feel the strong product characteristics. Continue. If the previous hammer T 1 mobile phone is a masterpiece with feelings, then the nut mobile phone is a civilian product with universal feelings. It will enter the thousand yuan market at the price of 899 yuan, and hammer products and Smartisan OS will also become its most typical product features, which are different from other thousand yuan machines.

From the product point of view, this nut U 1 mobile phone has obvious advantages. The new Smartisan OS 2.0 brings a more exquisite and beautiful interface, and the operation logic is further concise and convenient. It can be said that it has the most personalized system operating system at present, plus the fashionable color matching of the colorful back cover, which is absolutely eye-catching in the thousand yuan machine. And its shortcomings can not be ignored. Although it has a good appearance, it has little chance of winning in appearance compared with red mi/ Charm Blue at the same price. The use of ODM scheme makes its compromise in design a great pity.

Is this 899 yuan nut U 1 mobile phone worth starting with? In fact, the point we give is the same as the hammer T 1. Nut U 1 continues the characteristics of the original hammer mobile phone, and the core highlight is the software experience. If you are tired of the domestic customized system, using the Nut U 1 of Smartisan OS is worth your experience. Its personalized and exquisite interface style is believed to be liked and recognized by you. For users who pursue practicality, stability and simplicity, Red Rice Note2 is still our recommended thousand yuan machine. After all, its comprehensive quality is still the best in the industry at present.