100 psychological effect 004 barnum effect

Barnum effect means that people can easily believe a general description of personality, thinking that this description is particularly suitable for them and accurately reveals their personality characteristics, even if the content is empty.

1948, a psychological phenomenon proved by psychologist bertram Fowler through experiments, people often think that a general description of personality reveals their own characteristics very accurately. When people describe a person with some common, vague and broad adjectives, people tend to accept these descriptions easily and think that they are themselves.

A well-known technician named Shoman barnum said in his evaluation of his performance that he was very popular because the program contained ingredients that everyone liked, so he made "people get cheated every minute".

In 1950s, psychologist paul muller named Fowler after Phineas Taylor Barnum, a famous American circus artist. The experimental result was Barnum Effect.

Barnum effect explains why many people think fortune tellers are "accurate" after consulting them, because people who ask fortune tellers have the characteristics of being easy to be hinted, but in fact, fortune tellers say almost the same things to everyone, which are general generalizations and descriptions. ?

Who am I, where am I from and where am I going? People began to ask themselves these questions from ancient Greece, but they didn't get satisfactory results.

However, people have never stopped pursuing themselves. Because of this, people often lose themselves, are easily hinted by the information around them, and take other people's words and deeds as a reference for their actions. Conformity psychology is a typical proof.