How to promote the newly opened micro-store?

First of all, as you said, the promotion of micro-stores can be roughly divided into offline promotion and online promotion. But with the rapid development of the Internet, online promotion can produce very good results, and similar to this product, the effect of soft text marketing promotion should be the best, so let me talk about the channels and methods of online promotion first:

First, the channel snapshot videos of major search engines.

Second, methods and strategies:

(1) Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.

(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.

(3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.

(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.

(V) Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit statistics analysis, visiting crowd analysis, consultation statistics analysis, webpage browsing depth statistics analysis, and popular keyword visit statistics analysis.

Secondly, let me tell you about the daily work of promotion:

Network promotion is to post and send information, but not every day, but in a planned and strategic way, not blindly, otherwise it will be very tired every day and will not improve itself.

First of all, you need to choose a theme, a platform, set keywords and understand the psychology and concerns of potential customers. Nowadays, free network promotion has little effect, but it is daily fatigue. The boss doesn't know what you are doing sitting in your seat facing the computer every day, because the boss can't see what information you send on which platform every day and what effect it has. Second, how to judge that the transaction is brought about by network promotion? This is very difficult. Customers see your information online and then go to the store to buy it. Will they still say which platform sent the information online? Even if he sees the message you sent online, he won't say it. In this way, it is difficult to judge today when this enterprise pays attention to turnover and sales. So, what is your assessment standard for network promotion?

Third, network promotion needs to master the rules of search engines and will be optimized.

Finally, as long as you follow them, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious. Promotion is a long-term work, and persistence is the key.

I hope my answer can help you. In order to type by hand, you can continue to ask me if you don't understand anything.