What problems should we pay attention to when submitting the WeChat applet for review? How to improve the pass rate of small programs?

Matters needing attention in the process of small program review, and what problems should be paid attention to when WeChat small program is submitted for review?

1) The service category should be consistent with the content.

The main reason why many small programs fail to pass the audit is that the service category does not match the content of small programs. In another case, the applet is not in the official service category list of WeChat. For example, the first blockchain applet "small protocol" that appeared before was officially removed by WeChat because the service content was inconsistent with the service category of the applet.

2) The name of the applet should be related to the content.

The name of the applet is unique, but the name must also be related to the brief information and content of the applet, otherwise it will be rejected.

3) Special industries need to provide corresponding licenses.

When the content released by the applet involves special industries, it is necessary to provide corresponding qualification materials. For example, you said that wine sellers must have a food business license; If you are a third-party e-commerce platform applet, you must add value to the telecom business license.

What licenses do special industries need? Please see the table below:

List of some special industry licenses

4) these contents can't be touched

Applet content shall not be published outside the service categories supported by the platform, such as games and virtual payment. In addition, illegal gambling and contents that violate relevant laws and regulations are also prohibited, and there are some exam contents, such as fortune telling, lottery, horoscope and so on. , cannot exist in a child view.

5) Non-induced sharing

There are induced behaviors in the page content of the applet, including but not limited to induced sharing, induced addition, induced attention to WeChat official account, induced download and so on. Programs that require users to share, add, pay attention to or download before they can operate include small programs that explicitly or implicitly share with users, such as copywriting, pictures, buttons, floating layers, pop-ups, etc., small programs that induce users to share and spread through interest temptation, and small programs that coerce and induce users to share through exaggerated words.