How to Be an Internet Promoter of Fortune Telling _ How to Promote Internet Fortune Telling

What does network promotion mainly do?

Often consulted by friends. You call for online promotion, forum posting and know the answer every day. What is network promotion? Using the internet as a platform to carry out various promotional activities and achieve marketing results is network promotion, but it is still confusing for novices. The author will introduce common methods of network promotion from practical work experience. This series of articles is divided into theoretical part and practical part, which will be analyzed from the aspects of promoters and website development. Common network promotion methods are: 1. Blog promotion.

Blog promotion, that is, using blog as a promotion method of network application form. Blogs are generally divided into independent blogs, third-party blogs and industry blogs. Independent blogs, like those outside the circle, need independent domain names and space, a form of independent operation; Third-party blogs are additional services provided by large portals, such as Sina blog, Baidu space, Netease blog, Tencent space and so on. Industry blog is a blog service provided by industry portals, such as blogs of some financial portals.

2. Forum promotion

Forum promotion refers to all kinds of promotion activities carried out by the forum as the carrier. Forum promotion must first be familiar with the use of the forum. At present, the mainstream open source program in the forum is Discuz! And PHPwind, the market share of these two programs is above 80%, so if you are familiar with the use of these two forum programs, you can basically be familiar with the use of most forums. When I am very familiar with the forum, I basically find out some common promotion methods of the forum, such as private messages from friends, space messages, inviting friends to participate in posting, adding points to posting, posting comments, forum activities and so on.

3. Weibo promotion

Micro-blog promotion, a new promotion media, is a way for netizens to get information quickly, and it is also a tool used by businesses to spread and promote information. I believe that there will be marketing where there are people. After several rounds of actual combat in Weibo, it is concluded that whoever has more contacts will have more money and contacts.

4. Web page extraction and promotion

Network Digest provides the service of collecting, classifying, sorting and sharing Internet information resources. Mainly used to store websites and related information lists, such as Baidu search, QQ bookmarks, Sina favorites, etc. Some subscribers can also fall into this category, such as shrimping, Google subscribers, QQ subscribers and so on. According to the author's analysis, the number of visits brought by this promotion method is average, but from the perspective of seo, it is of great help to the optimization of the website.

5. Question and answer promotion

Question-and-answer promotion, which is promoted by means of question-and-answer interaction. Baidu knows, Tencent asks, Sina loves to ask, Tianya asks, Taobao asks, etc. The quality of the traffic obtained through this promotion method is very high, and it is basically intended users who come by searching for related keywords. The conversion rate of professional customer service should be very good. At the same time, this method is also a common way to do brand promotion.

6. Promotion of classified information

Use the classified information publishing platform to publicize products in large quantities. Well-known classified information includes: 58 cities, people, markets, etc. The daily visits of these classified information platforms are amazing. According to incomplete statistics, these classified information platforms have almost 200 million visits every day. It is a publishing platform for information and commodities, which gathers a large number of prospective customers and is also a treasure that businesses can't miss. Mainly suitable for e-commerce companies to promote products.

7.SNS community promotion

SNS, social internet application, refers to the relationship network between people. For example, Renren.com, Kaixin.com and Friends.com..SNS SNS communities always give me the feeling that they can narrow the distance between netizens, and it is easier for netizens to accept when recommending products. Generally, most of these communities have adopted a real-name registration system. The real-name registration system makes people feel more authentic, but often merchants just use people's kind hearts to gain trust.

The above is mainly the theoretical part, which is suitable for beginners to learn and for reference in the initial stage of the website. These seven ways of network promotion are suitable for students with weak foundation to learn. Share with you, suitable for intermediate promoters and websites with a certain scale.

8. Soft text promotion

Soft-text promotion is a kind of literal expression that does not stick to form, as opposed to hard advertising. There are many common forms, such as newspapers, news, magazines, etc. Every day, we read soft news articles, as well as suspense, stories, emotions, experiences, cases, serials, experiences and so on. Judging from the effect of brand building, the lethality of serialized soft articles is still relatively strong; From the perspective of customer service, the effect of experiential soft writing is the best. At this point, "taking photos" is the best. I have seen many experiential soft articles on their websites.

9. Search engine optimization

SEO, also known as search engine optimization. It is mainly a method to get a lot of traffic by making the target keywords related to the homepage of search engines. The biggest disadvantage of this method is that it takes some time. It usually takes 1-3 months to get the effect, and then it is enough to maintain the keyword ranking regularly. It belongs to the promotion mode of one-time investment and lifelong benefit.

10. Word of mouth promotion

Word-of-mouth promotion refers to an enterprise spreading its product information or brand through mutual communication between friends and relatives. It is also called "virus promotion" in the industry. If word-of-mouth promotion is used well, it will spread like a virus and eventually gain more market share with the help of consumers. The biggest advantage of this promotion method is that the publicity cost is very low and the credibility is high, but it must be based on the high cost performance of the products.

1 1. Video promotion

Video promotion is mainly to skillfully integrate their own products into the video, and promote it through the spread of the video, which is divided into hard advertisements and soft advertisements. Naked corporate propaganda film This is a hard advertisement; Some advertisements interspersed in entertainment videos belong to soft advertisements. The popularity of Xidan Girl benefits from video, and video promotion has been paid more and more attention by enterprises. This promotion model is more applied to e-commerce companies.

12. e-book promotion

E-book is a promotion form of marketing activities. Ingeniously integrate your own product advertisements into e-books and promote them on a large scale. This promotion method is more accurate than email promotion, more effective than advertising alliance, and more vital than soft articles and activities.

13. large-scale promotion

Mass promotion, using various group software, mass release of advertising information, activity information, etc. Target customers. Common mass sending includes mass sending, QQ mass sending, Want Want mass sending and SMS mass sending. Mass sending is based on other promotion methods, but tools are chosen instead of people, which greatly improves work efficiency and workload. Mass sending depends on quantity, which is a question of probability. Wei Jianbo's view on mass sending has always been that "the effect of sending is definitely better than not sending".

14. Website navigation and promotion

Website navigation is a website that gathers many websites and classifies them according to certain conditions. For example, the famous domestic navigation website hao 123. The daily traffic is amazing. It is said that people who advertise on it have to queue up, and even if they have funds, they may not be able to buy a home page link. Of course, this promotion method can choose the appropriate navigation station to promote according to the strength of the company. If the number of navigation stations is very low, you can choose to exchange friendly links, which is very beneficial to the SEO of the website.

These methods of network promotion are all involved by the author. This paper mainly introduces the most basic concepts, advantages and disadvantages. Every promotion method has a lot of skills and attention to detail. Later, I will share it with you in the form of actual cases, and then share some promotion methods that senior promoters are using.

The 14 network promotion method shared earlier is suitable for junior and intermediate promoters to learn, and there is a certain scale of website development that can be used for reference; Let's see what methods senior promoters use to hype their websites.

15. Database upgrade

Database promotion means that enterprises collect and accumulate member information, and then use e-mail, short messages, telephone calls, letters and other ways to dig deep into customers and maintain relationships. Compared with other promotion methods, this promotion method is more accurate. The member information collected by general enterprises is based on the database of their own websites. These customers are mainly potential customers and direct consumers.

The method of transforming potential customers into direct consumers through database promotion allows direct consumers to make two or even more purchases. At this point, the website "with photos" that makes Taobao photo albums is doing very well. As a Taobao seller, I can receive at least one email every week and their promotional activities in the form of short messages every month. There are many such things, such as customers, places to go and so on. , all of which are promoted by using the database.

16. Group purchase promotion

Group buying is a hot term at present. I think this model is a win-win promotion model. At the beginning of group buying, some group buying websites had no users, so they adopted a win-win cooperation with merchants. With the development of the website, the number of users has gradually increased, and they have a bargaining chip with merchants to win more benefits for themselves. But for merchants, it is also well publicized from the promotion of their products and brand awareness; For consumers, it has also received many concessions.

17. Buy fixed advertising space

This method is paid promotion, mainly by purchasing fixed advertising space from relevant websites for promotion. It is mainly used for brand promotion and rapid market occupation, but it needs strong funds as a backup force. Of course, there are also many businesses advertising on some smaller websites, mainly because the income is greater than the advertising cost.

18. Bidding

A promotion method of obtaining search engine rankings by purchasing keywords generally follows the rule that the highest bidder ranks first. This promotion method needs a certain amount of liquidity and continuous circulating investment. Once the investment stops, the income will be reduced accordingly. Common bidding promotions include baidu promotion, GoogleAdSense, Yahoo through train, etc.

19. hype

The word hype is no stranger in the entertainment circle. In our time, people who have "gossip" get angry easily. Sister Xifeng and Sister Furong became popular, and there is no suspicion of speculation. The spread speed of the Internet is amazing, and it can make a brand and a person overnight. The biggest advantage is that both positive and negative public opinion can attract the attention of netizens, which makes the hype of business model intensified.

20. Alliance promotion

Alliance is no stranger to webmasters. The operation mode is equivalent to a platform, providing channels for advertisers and products for webmasters. The most common modes are CPA and CPS, and CPS, the mode of charging by effect, is the most popular among e-commerce companies. Common alliance platforms include Baidu Alliance, Google Alliance, and Ali Mama.

2 1. Lecture promotion

Recently, public welfare lectures have been extremely popular. What I have seen most are SEO open classes, SEO open classes, free training for making money, etc. There is no such thing as a free lunch. The purpose of holding these lectures is to better sell their products. It is also a promotion method, mainly used in the network training industry.

Concluding remarks

2 1 promotion method basically covers all common promotion methods, and also explains the whole process from a novice to a network promotion expert. There are thousands of ways to promote online. Be sure to choose the appropriate promotion method according to the content and positioning of your website and the strength of the team. We can't use all the promotion methods. Finally, no promotion field has its own market share, so it is very difficult to promote it well.