Li Ka-shing gave his son 18 a birthday present.

Li Ka-shing's life can be summed up in eight words: frugality, not luxury.

His childhood was bitter and difficult, and because of this, he developed a character that others did not have. It is no exaggeration to say that it is this kind of personality that has made him what he is today, and it is this kind of achievement and this kind of personality that has made him great in front of his sons. The words "thrift, no luxury" have also become his deepest advice to his sons.

100% success depends on hard work.

Li Ka-shing once calculated his life when he was a teenager. The fortune teller said that his heaven was perfect, his eyes were full of gods, his birth was a dragon's life, and his body was protected by mercury.

Work hard and persevere, and you will be rich or expensive in the future. Li Ka-shing doesn't believe in the life of dragons. I believe that as long as I am diligent, capable and persistent, I will achieve something, and I have been practicing it in my life. Li Ka-shing not only practiced it, but also often used it to warn his son.

Diligence is a means to make up for dullness.

Like all fathers in the world, Li Ka-shing loves his two sons very much. To this day, as long as he mentions his son, he cannot hide it.

The pride of being alive arises spontaneously. However, he knows that this is also related to his original indoctrination. When he was a child, he told his two sons that diligence can make up for it, and only suffering can be the master.

Develop a good habit of thrift from an early age.

Li Ka-shing believes that the different educational methods adopted by parents "have a great influence on the future of the next generation". He made his sons suffer a little.

Bitterness is to sharpen one's will, cultivate one's sentiment and enrich one's experience.

The most important thing for a person is to have the diligence and frugality of China people. Know how to save yourself, but be generous to others. If you make money, use it when you have the opportunity, so it makes sense to make money.

The "finger" that turns stone into gold

"What kind of prince would you rather have?" History has answered. Rich people like Li Ka-shing care more about their second generation than their wealth. He knows that it is much better to leave his sons a "finger" to turn the stone into gold.

Second, learn to cultivate the ability to live independently.

Everyone is the same, and one day they will face the pressure of life and society alone.

In Li Ka-shing's view, a child who is not fully sensible should learn the ability to live independently. "Although they are still young, I think the early enlightenment education will let them know the difficulties of their father's entrepreneurship from an early age, learn from his father's indomitable spirit, and grow up to be pillars. If we relax the early education for them now, they will become playboys who only know how to eat, drink and be merry, and it will be too late to educate them again. Everything I do is actually to let them learn to face everything in life and society independently. "

Society is the best classroom.

When Li Zeju and Li Zekai were eight or nine years old, Li Ka-shing called a meeting of the board of directors and let the two sons sit in specially set small chairs to attend the meeting. After graduating from Stanford University with honors, the two sons want to display their talents in their father's company and make a career. However, Li Ka-shing said to them, "I think you should go out on your own and let practice prove whether you are qualified to work in our company."

The two brothers suddenly realized that it was their father who pushed them into the society and let them see the world through the storm and exercise themselves.

Must be down-to-earth

The most powerful people are always those who dare to make their own decisions. They don't believe that luck will come naturally. And believe that the lucky master is himself. According to Li Ka-shing's successful experience, we can get the answer that the lucky hand is not in God. In their own hands. Those down-to-earth people are their own masters, masters of their wealth and life.

Maintain a positive attitude

If you use your thoughts with a positive attitude and believe that success is your right, your confidence will enable you to achieve all the clear goals you set. But if you accept a negative attitude and your mind is full of fear and depression, then all you get is fear and failure. Faced with physical defects, humble origins, advancing "natural disasters and man-made disasters", people with negative mentality complain about others and indulge themselves, either escaping or being world-weary. However, people with a positive attitude will never lose the joy of life, face difficulties and finally achieve positive results. Li Ka-shing is such a "superman" who keeps a positive attitude under any circumstances.

Grasp the initial time

There is no absolute formula for business success. But if we can rely on certain principles, we can greatly improve our hopes of success. Success is actually relative. The process of starting a business is actually a development process of perseverance and perseverance. There is no developed secret in this process, but it is difficult to really achieve the "diligence and thrift" as China's old saying goes. And from the beginning of starting a business, we must keep learning and grasp the initial time.

Experience accumulation is the foundation of success.

The power of skill has no magic and mystery, which requires the accumulation of words and deeds at ordinary times. Adhering to the attitude of "believe I can do it" will inevitably produce the necessary conditions for ability, skill and energy. Whenever you believe "I can do it", you will naturally come up with "how to do it".

Be your own boss

If you want to achieve great things, you must first put down your crutches and be independent. If you can't do this, you'd better bury your ambition and be an ordinary person all your life.

Three: making money depends on opportunities, and success depends on credibility.

Some people say that a man with credibility is a real gentleman.

"Loyalty" has always been the motto of an honest gentleman, and it is also the expectation of many parents for their children. Li Ka-shing can develop to this day, as he himself said, by hard work, but also by faith. In business, Li Ka-shing thinks that reputation is a valuable business capital, and he always passes this business idea on to his son. Sometimes, he is almost obsessed with faith. And this obsession is also affecting his two sons. It can be said that these ten words are Li Ka-shing's greatest advice to business children.

Opportunities are for those who are prepared.

The most important thing for a businessman is to seize the opportunity. Hit your targets one by one. So that we can grow. From weak to strong. Therefore, Li Ka-shing has practiced the unique skill of "never letting go if you seize the opportunity". Li Ka-shing confided to his son: The most important thing in life is to keep your promise. Even if I have ten times the money now, it is not enough to handle so much business. And many people come to me on their own initiative. These are the results of keeping promises, indicating that credibility is in action.

Reputation creates more opportunities.

"A person with credit will have more opportunities than a person who has no credit, is lazy, spends money recklessly and is not motivated." This sentence is Li Ka-shing's advice to his son and his motto.

The commercial interests of being honest with others

"Keep your word and be friends. Over the years, almost until today, people from any country and China people from any province can become good friends after cooperation. I have never been unhappy because of anything, which I am proud of. "

Make happy money!

"I don't make money in some businesses because I already know that it is harmful to people, and I won't do it even if society allows it." This is not only the principle of Li Ka-shing's business, but also the principle of his life. For successful people like Li Ka-shing, the purpose of their struggle is not only money, but also a dream. This dream produces more power and happiness than simply getting more money.

Create an honest image of your life.

"Credibility is immeasurable, and it is a magic weapon for survival and development". Treating people with integrity should also be a commitment to anyone and any institution in society. Otherwise it can't be called honesty. Being honest with anyone, no matter what organization, will eventually win everyone's praise, and the reputation of the enterprise will naturally be established.

Remember the promise you made.

1990, Li Ka-shing called back his two sons who were still abroad, intending to let them stay with him and teach them how to do business. Influenced by China's traditional culture, Li Ka-shing has always regarded "keeping his promise" as his basic principle. He did this all his life, and so did he educate his two sons.

Four: Wait patiently for success.

Li Ka-shing often told his sons to build a forest in ten years. To become a big brand, we must pay attention to details and be patient. Only in this way can you achieve what you can imagine.

"Fine management, patience-oriented" is the slogan of Changjiang Industry. What many people don't know is that these eight words are still the "family rules" of the Li Ka-shing family.

In Li Ka-shing's business decision-making, the most noteworthy thing is that he will make a comprehensive consideration and analysis before making every decision. Once he makes a decision, he will be resolute and decisive. Li Ka-shing, in particular, has a good habit of dealing with problems, that is, he never gets to the bottom of it. He will fully consider and weigh the advantages and disadvantages, and then choose the quick way.

Take a crucial step

Businessmen do business like playing chess. Real chess players like to compete with strong players because it can improve their own strength. Only those who don't want to be super-class chess players dare not compete with strong players. Some people don't understand this, so there is no big promotion, so they have to watch people who are not better than themselves at first surpass themselves. In Li Ka-shing's view, it can be said that there are opponents everywhere, even "killer", but it is very important to take a good move in the key.

Patience makes great achievements.

Patience is a compulsory course for people who want to achieve great things. When the situation is obviously unfavorable or unclear, we should be cautious, on the one hand, actively prepare the necessary conditions, on the other hand, wait for the opportunity. If you are driven by immediate interests and try to win by luck, you are likely to lose.

Force yourself to settle down.

"People are all the same. Of course, they want to do what they want. For example, when I started the Yangtze River, my budget was only three years. Then, like my grandparents and parents, I entered the education field and told the truth. At first, I didn't like doing business at all. But then the living environment changed. Ideal is one thing and reality is another. Slowly, I forced myself to calm down and cultivate my interest in doing business. Then, I really became interested, so that I developed all the way to today. "

Knowledge of stability and development

Li Ka-shing's consistent style is "seeking development in stability and not forgetting stability in development." "Stability" means calmness, composure, no fever, only stable thinking and stable decision-making, and sometimes it is this strategy of "striving for progress in stability" that makes him create one glory after another on the road of starting a business.

Five: Have courage and strategy.

"Advance despite difficulties, give your life to protect your handsome" is about daring to face difficulties and learning to give up.

Li Ka-shing is a great businessman who combines courage and strategy, because he can overcome difficulties and give up his life to protect his handsome when he meets tough problems. He often warned his two sons that a person only has the courage to create the world in this era, but in the period of persistence, courage alone is not enough, but also strategy. Many times, strategy is often much more important than courage.

Commercial war strategy between left wing and right wing

Interpersonal relationship is also very important for doing business. It is often used to describe the ability of those who are skilled in interpersonal relationships; It is also in the process of doing business that this kind of wisdom and ability are especially needed. Li Ka-shing tries his best to be like a duck to water when competing with his rivals.

Know yourself and know yourself, and you will win every battle.

The most terrible thing in the world is that people are eager to act without knowing each other. This blindness once made many people in the world suffer. Businessmen are most afraid of attacking blindly. I mistakenly thought I could succeed, but as a result, I made a random shot and missed. Of course, it is difficult to become rich step by step. Sometimes, big risks can get big gains. But ... don't take risks blindly, be well organized, and don't fight unprepared and uncertain battles. Li Ka-shing always reminds himself to fight a prepared and sure battle, which is one of the keys to his success.

Lock in development goals

If you want to realize your life, no matter what kind of life it is, you must set goals for yourself first. Without a goal, nothing will happen, nothing will happen. If an individual has no goal, he can only wander on the journey of life and never get anywhere. Only by locking in the development goals can we take action to pursue a high-quality life.

What should I do when it's good and bad?

"Don't look too good when it's good, and don't look too ugly when it's bad." Being satisfied means losing the motivation to move forward. If you want to achieve great things, you must be dissatisfied with your existing achievements. If a thing goes against the weather, geography, people and other aspects, it will definitely not succeed. At this time, we should be good at accumulating knowledge, summing up experiences and lessons, being lenient with others, being sincere with others, maintaining our reputation, being helpful, caring for our subordinates as much as possible and being loyal to our friends. Even if we encounter poor environment, don't wander around and don't look at things too badly.

Seize market opportunities

"One step ahead" is an important business strategy to occupy the market. The market "quotation" changes with the change of supply and demand. If an enterprise wants to continuously improve its management level, it must respond sensitively and quickly to the market "quotation" and seize the opportunity to win quickly, otherwise it will only become a thing of the past. "What is rare is time, and what is easy to lose is opportunity", which is the motto of businessmen.

Fight wisdom but not strength.

People who are good at doing things can outsmart them without strength. Li Ka-shing knew very well that the result of "combat power" was often mutual loss, and even if he won, he would pay a heavy price. Only by adhering to the principle of "fighting wisdom without fighting strength" can we avoid unnecessary losses and be comfortable in the fierce competition in shopping malls.

Six: If others give up, you should do it.

Any industry has its own highs and lows.

In the trough, a considerable number of enterprises will choose to give up, some because of shortsightedness, and some have to give up for various reasons. Therefore, Li Ka-shing warned his two sons: At this time, we must calm down and seriously analyze whether this industry has reached the end of the road and whether there will be another climax. If you think about it, you must seize the time to find the most profitable space from what others have given up.

Shopping malls need to judge.

Judgment is an essential quality and ability for businessmen to succeed, because businessmen must dare to fight and fight, and those who dare to fight and fight must have a keen eye. Only by making an accurate judgment can we become a real strategist and open up a big business situation.

Learn to feel the pulse in the trough.

The biggest goal of businessmen is to seize the market. Whoever can seize the market will be the big winner. The pulse of the market is a key point that smart businessmen attach great importance to. It should be said that the most successful business wars are the battles of wisdom that follow the market closely.

Don't let the saturation period come.

There is no reason for a single industry to prosper forever, and the market will naturally be saturated at some point. When the market is saturated, the profit can only remain stable at most, without breakthrough. From the saturation period, the product will enter the recession period and then disappear. In the saturation period, successful entrepreneurs should deploy and leave the market at an appropriate time.

Learn to be smart.

"If you want to succeed in business, you must first learn to manage your own money and understand that money is hard to come by. Take good care of it, keep it well, and don't spend all your money, otherwise it won't stay with you for long. Because money itself seems spiritual, when you ignore it or cherish it. It will break up with you mercilessly. "

Seven: Knowing how to choose people is a prerequisite for success.

The greater the business development, the more important it is to know how to use people and have a unique vision. Li Ka-shing's wisdom comes from a "heart".

"To manage a big company, you can't do everything yourself. First, let employees have a sense of belonging and let employees work with peace of mind. Then, you must make them like you first. "

Scientific management and feelings.

Problems in enterprise management system are different from transactional problems, which will not affect the overall situation and are easy to solve; However, the problems within the system are often global, and if not solved in time, it will directly affect the future and destiny of enterprises. On this issue, Li Ka-shing was far-sighted and spent a lot of effort.

The key to success is the help of talented people.

As a boss, everyone knows the importance of talents to an enterprise. However, when and how to employ people are different in level and skill. In the process of enterprise development, the role of business owners in different stages is different, and the role of auxiliary talents under business owners in different stages is also different.

Enabling new people can inject vitality into enterprises.

"Water can carry a boat, but it can also overturn it." Li Ka-shing knows very well what is the most important thing for a company. He accepts talents, regardless of their background. As long as he has the ability, he is regarded as a guest of honor. Li Ka-shing thinks that talent is very important, even more important than money. He warned his sons that when the enterprise develops to a certain extent, we must boldly use new people, because new people can inject vitality into the enterprise.

Always consider the interests of others.

To understand the hopes of subordinates, we should not only live, but also give employees a good future; Moreover, the interests of employees are paramount, especially in the old age, the company should give employees absolute protection, let employees have a sense of belonging to the group, and enhance the cohesion of the enterprise.

It's good that cats can catch mice.

"In my mind, no matter what color you are, no matter what nationality you are, as long as you contribute to the company, are loyal, are willing to do things, have a sense of belonging, that is, have a long-term plan, I will help him gradually become a core element after a period of time. This is the consistent policy of our company. "

Eight: Don't have a soft spot for an enterprise.

"2 1 century is the most expensive talent, and the most expensive talent is all-rounder.

The so-called all-rounder does not mean that you can know all about any skill, but that you should not learn a business thoroughly. To put it bluntly, don't fall in love with business, that is, don't indulge in any business. He warned his sons that in the eyes of a real businessman, there should be only profitable business, not permanent business. Any business, when it has gone through its own mature stage, will inevitably decline, and at this time, if it does not adjust itself, it will fail with the decline of business.

Enlightenment of job-hopping

"Being in a rapidly changing society, you should seek innovation, strengthen your ability and be prepared for danger in times of peace. No matter how well you develop, always be prepared. " It is based on this that Li Ka-shing has made progress step by step.

Don't fall in love with business.

"Don't fall in love with business, just don't indulge in any business." This is a psychological feeling detached from business after having rich business experience.

There are markets all over the world.

When Li Ka-shing succeeded in her career, she did not confine her vision to Hong Kong, but looked at the whole world and internationalized her business, because the whole world and every corner were a market. Li Ka-shing has always been able to position itself from a global perspective and choose its business model, which has shocked the world.

Don't be afraid of no business.

Li Ka-shing is the most sincere person and treats others with sincere heart. Not only does he often say, "If you are not afraid of losing business, you are afraid of breaking it." And when we encounter problems, we always consider them from each other's standpoint first.

There is a compass in my head.

If a person wants to get rid of the survival dilemma and change his own survival disadvantage, he must have an accurate judgment on the positioning of life and be able to give play to his advantages in his favorite "career" so that you can save yourself; Otherwise, if you enter the wrong line, you will be at a disadvantage in front of many people and feel that you are at a disadvantage everywhere. In other words, if you want to achieve great things, you must have a compass in your heart.

Nine: Always consider the interests of partners.

Who is your partner and what is your partner's use to you? If you think this question clearly, this sentence will be easy to understand

Partners are complementary and complement each other. In the process of engaging in a business activity, if both parties take 50% of the profits, the activity can be carried out quickly. What if they are willing to give 60% of the profits to each other? Therefore, "in doing any business, we should always consider the interests of our partners."

Consider each other's interests.

The biggest cause needs to win the cooperation of as many people as possible, and according to modern business concepts, sincere cooperation can only be achieved if interests are consistent; Therefore, we must put the issue of interests in an important position, including the interests of subordinates and the interests of foreign partners.

Choose a good partner

As the saying goes, "a fence has three piles, and a hero has three gangs." To achieve great things, it is insignificant and far from enough to rely on your own personal strength. Therefore, we must rely on the strength of others and gather the wisdom of the group to knock on the door of success.

Incorporate charity into the blood.

Excellent personality and moral character are a standard to measure the size of a businessman. Everyone who is good at doing business knows the power of brand, so he is very good at strengthening his own brand power. Li Ka-shing donated generously all his life. These charitable acts undoubtedly reflect Li Ka-shing's lofty personality and moral quality, and also win a good public image and corporate brand effect for him and his enterprise.

Let business come to you automatically.

"Want to have credit, let a person have confidence in you. I've been in business for so many years, so there's a 70% chance that someone will come to me first. The most important thing in life is to keep your promise. Even though I have ten times as much money now. It's not enough to handle so much business. And many people come to me on their own initiative. These are the consequences of keeping promises. "

invest in education

Businessmen should not only make profits, but also consider the value of their own reputation. Li Ka-shing thinks. There are two kinds of investors: one is profit and the other is reputation. The former is the method of doing business, and the latter is the method of self-cultivation. Shantou University is wholly owned. It is also a monument to Li Ka-shing's patriotic behavior. For Li Ka-shing himself. This is also the most important thing, because he wants everyone to do things.

Ten: Willing to think about the future with your heart.

When the famous American Fortune magazine held the Fortune Global Forum in Hong Kong, it interviewed Li Ka-shing, the most successful wealth elite in Hong Kong.

In an exclusive interview, Li Ka-shing revealed his success: he is willing to think with his head, and he must be "savvy" about major trends in order to make huge profits and become a big winner. In fact, these are all things he often says to his son. There are naturally many wealth secrets for Li Ka-shing to become a world-class rich man, but "thinking about the future with your head" is the most important one. It can be said that every word is gold, which is a "wealth" truth worth learning and learning from many people.

What kind of person do you want to be in the future?

The function of human eyes is to discover and gain insight into the humanity of the world, and seek knowledge and opportunities for themselves, so as to start from a higher starting point with valuable experience. The ancients said: "Everything is learned when the world is clear, and human cultivation is an article." If a person wants to do anything well, he can't do without the words "understanding the world" and "understanding", especially for those who are interested in doing business.

Sometimes retreat is progress.

Retreat is the most powerful weapon, which can be used to deal with many things. Concession is not submission. Don't be devastated by concession. You should know that concession is for future attacks, and keep this in mind at all times to maintain your control ability. Give in, get enough time and space to adjust yourself, and then you can control the whole situation by waiting for the opportunity.

Ideal gives birth to motivation

Ideal is an inspiring force, a driving force and an invisible pressure, which enables entrepreneurs to surpass their competitors in fierce competition, stand out from the crowd and never give in. However, this kind of pressure is the pressure that leads to success, not the pressure that only has negative effects. Stress will push individuals forward. As long as entrepreneurs can cope with pressure, pressure is not a problem, but a stepping stone to success and a driving force for success.

Always be prepared.

In business competition, the application of strategy and technology is the key to success. To be invincible in enterprise competition, it is necessary to take it by surprise and attack it unprepared. At this point, Li Ka-shing shares the same understanding with other China giants.

Just want to do it or not.

If you can always ask a "why" and "how" about anything, you may have novel ideas. In addition, you should have the enthusiasm of doing it yourself, experience how to do one thing, and ask as many questions as possible about things you don't know, that is, you want to do it.