Analysis report on the upward development of agricultural products?

What is the upward trend of agricultural products? Agricultural products going up refers to an operation mode in which rural e-commerce is used as a medium to open up the sales channels of local characteristic agricultural products and let the characteristic agricultural products go directly from the fields to the national people's table. The following is the definition and development analysis report of agricultural products I collected. Welcome to read!

Analysis report on definition and development of agricultural products

First, define agricultural products upwards.

Agricultural products going up refers to an operation mode in which rural e-commerce is used as a medium to open up the sales channels of local characteristic agricultural products and let the characteristic agricultural products go directly from the fields to the national people's table.

Upward movement of agricultural products is the development direction of agriculture in China. With the rapid development of Internet, agriculture in China is booming. Its ultimate goal is to sell agricultural products online.

Second, the upward significance of agricultural products:

The significance of agricultural products ascending lies in increasing farmers' output and income through agricultural products supply chain services, improving the operation efficiency of agricultural products supply chain and reducing the operation cost of agricultural products ascending supply chain. The so-called "reducing costs and increasing efficiency" means improving the market price of agricultural products, reducing the operating cost of the supply chain and improving the overall profit level of the agricultural product supply chain while maintaining stable or improved output.

1. Agricultural products directly connected with supply and demand go up, so that high-quality agricultural products directly face the market. However, the supply of high-quality agricultural products is in short supply, and the market pricing will naturally increase, thus promoting the effective supply of high-quality agricultural products and promoting the structural reform of the agricultural supply side.

2. By connecting supply and demand, providing effective supply chain services, such as intensive, large-scale, unified brand and packaging of online goods, and integrating the upstream express logistics resources of agricultural products, the operating cost of the upstream supply chain of agricultural products can be effectively reduced.

Third, the current situation of the upward development of agricultural products.

In recent years, unsalable agricultural products have occurred frequently, mainly because of asymmetric market information. Agricultural products that farmers don't understand the market demand are blind from the beginning, and they are also destined to hide the risk of "excess". Coupled with the lack of information exchange channels, both supply and demand sides need each other very much, but they cannot establish timely and effective communication. The arrival of the "internet plus" era is gradually changing this situation, and then "agricultural products go up" is derived.

With the development of national economy and science and technology, this is a good opportunity to develop agricultural products, and it has great potential.

Reasons: ① favorable policies. At present, there are many policies to support agricultural products at all levels, including our ministries; Every year, in addition to the 20 million funds allocated by the state, all localities provide policy funds related to logistics, warehousing and brand promotion, creating good policy conditions for the development of agricultural products e-commerce and helping agricultural products to go up.

The continuous development of domestic economy, including the structural reform of supply side and the development of agricultural modernization, makes the scale of symbolic agricultural products larger and larger, and the product supply is sufficient;

With the continuous progress of science and technology, many enterprises are now committed to the development of rural e-commerce, including Taobao, JD.COM and member networks.

(4) Now a new consumer economy is emerging, and at the same time, a new type of sellers has emerged, because many post-80s and post-90s have begun to participate in the trading of agricultural products;

⑤ At present, the industrial base has basically taken shape. At present, there are more than 5,000 kinds of iconic products in China, and the proportion of iconic agricultural products is also very high. In addition, most iconic agricultural products are * * * plus local enterprises, and the brand formed by local natural word of mouth will have a higher premium value than ordinary agricultural products, so at present we have an industrial base. At the same time, the policy also promoted the formation of industrial base. In 20 16, the Ministry of Commerce, the Ministry of Finance and the the State Council Poverty Alleviation Office jointly formulated e-commerce service specifications, providing financial support for county rural e-commerce training, the construction of agricultural products e-commerce marketing system, the construction of rural e-commerce service station system and the solution of logistics chain system.

Fourth, the difficulties faced by agricultural products.

First, the difficulty of the product. The production of agricultural products in China is mostly small-scale, and there are some problems such as blindness, dispersion, low-end and fragmentation. Due to the scale of agricultural products, it is difficult for e-commerce to continue to operate. In addition, agricultural products are affected by seasons, places of origin and other factors, and have certain periodicity, especially fresh agricultural products.

Second, the difficulty of logistics. Agricultural products can only be transported by express delivery through e-commerce, but the "last mile" of rural logistics restricts the development of rural e-commerce. If the sales scale is limited, it will increase the logistics cost. However, the level of fresh agricultural products also needs cold chain logistics, and the coverage in many rural areas is not perfect, which limits the circulation of fresh agricultural products.

Third, operational difficulties. At present, there is no unified quality control standard system for most agricultural products, and "agricultural products going up" is facing problems such as whether the products are qualified and whether the quality is safe.

Fourth, the difficulty of talents. At present, most people engaged in agricultural production in rural areas are over 50 years old, and it is still difficult for the elderly to use the Internet to shop, let alone promote the "upward movement of agricultural products".

In order to break through the bottleneck of rural e-commerce agricultural products, we can make efforts in the following aspects: (1) grasping the quality of source-featured products; ② Improve the cold chain logistics system; ③ Focus on cultivating new farmers.

Verb (abbreviation for verb) pioneer

The member network is the most professional pioneer in solving the upward problem of agricultural products, and it is also the most comprehensive Internet service cloud platform in China. According to the national "three rural" development strategy and requirements, relying on China Supply and Marketing Group, we will strive to build an agricultural Internet ecological platform serving large agricultural households. Through the docking of internet plus and capital, we can promote large agricultural households to produce more and better green and healthy products, directly face the market consumption terminals, reduce the level of middlemen, and then get ideal income, and also let consumers in the city enjoy more high-quality green and healthy agricultural products.

At present, member netcom has solved the problem of difficult sales of agricultural products for many farmers and large agricultural households through online and offline two-way channels and relying on the unique online sales system of agricultural products. For example, on 20 16 and 12, the member network helped the white boss in Weifang, Shandong Province to directly sell 400,000 Jin of white radish to Beijing Xinfadi Agricultural Batch Market, with a transaction amount of 400,000 yuan and an increase of 35,000 yuan. On 20 17 65438+ 10/6, the member network helped Mr. Tan sell his15,000 Jin of Taiwan Province mango, and his income increased by 30,000 yuan.

On the road to becoming the Internet service providerNo. 1, the member network has been practicing the goal of "leaving all troubles to itself and all conveniences to the peasant brothers". We are always on the road day and night.