Zhang Daxian _ Ma 'anshan Putang Fortune Telling Sheet

Do Tommy and Zhang have any problems on the live broadcast platform?

If you don't pay attention to the anchor circle in the glory of the king, I believe when you hear Zhang San's words, the first thing that comes to mind is where the barefoot doctor and the old fortune teller are standing.

But sorry, this big fairy is not a big fairy. Zhang, the great fairy who plays the glory of the king, has just been robbed of 20 million yuan by Betta from Tencent, the absolute eldest brother of China Games. You know, Tencent is one of the shareholders of Betta.

With the owner's money and the owner's people, the charm of this big fairy is really full.

The nifty and charming Zhang himself

Anyone who cares about the game live broadcast industry knows that in recent years, by burning investors' money, major live broadcast platforms have been poaching wildly. Earlier, Xiao Zhi of League of Legends was also criticized for breach of contract. But when an industry is growing wildly, is there such a thing as default? It doesn't exist. Don't you just want a penalty? Pay as much as you want. Have you noticed that Neymar in the football circle moved to Paris, but he paid a penalty of 220 million yuan.

However, since the beginning of this year, the phenomenon of this kind of big anchor's high-paying job-hopping has been much less, especially in the LOL circle, which was the most controversial in previous years, and the voice of job-hopping was rarely heard.

Of course, on the one hand, the money of each platform is almost burned out, financing is getting less and less, and the profit motivation is not enough. Betta also broke the loss of 700 million last year; On the other hand, fierce competition has almost suppressed those small-scale live broadcast platforms, and the rest are either rich behind them or frugal (of course, Momo, a live broadcast platform that focuses on men's lower bodies, can make a lot of money without burning money, and I have to praise it).

Momo, who focuses on beauty shows, achieves the fastest profit.

Some people may ask: is the good day for the anchor to make big money with his eyes closed over?

This matter, if you ask me, has to be treated dialectically.

First of all, second-rate anchor, outdated game anchor, the income will definitely go down. Especially like some mobile game anchors, similar to clash royale, a gust of wind passed, and they immediately fell down if they didn't want to transform.

However, the anchors of popular games still have a chance to get bonuses. The protagonist of our story, Zhang, is the popular anchor in this popular game. What's more commendable is that Zhang has a rare temperament of other anchors: that is, casualness.

Fairy friends and monsters, Zhang knows how to bring the audience into his own context in his live broadcast and create an atmosphere of cultivating immortals.

This makes many teenagers have a strong sense of belonging to it, and this kind of fan stickiness will be extremely high and may last for several years.

In the future, even if the game "King" declines, the anchor with strong personal label will still bring popularity. It's probably one of the strategies of fighting fish to play another game and make the game anchor Junior Idol.

So this 20 million, no loss.

How many years can fans from primary school stay with them?

Back to the topic, what exactly is the change of the live broadcast platform we want to talk about?

Simply put, popular games and idol anchors will be the highland of the future live broadcast platform.

People need stars, stars need popularity, and platforms need traffic. As for our audience, let's join in the fun.

If you like e-sports somersault cloud, remember to pay attention, huh?