How to avoid the rejection of applet audit and how to avoid the removal of applet?

Avoid rejecting small programs that cannot be used for marketing activities and advertising purposes. There can be no examination contents such as fortune telling and astrology, and there can be no gambling quiz and lottery.

Specific steps

Logo name and introduction of 1. applet

Account registration should be legal, not illegal use of other people's brands or trademarks, and in line with the new advertising law. It is important to note that the introduction of small programs should be particularly clear, and vague meanings should not be used, such as improving the user's shopping experience. Wechat officially recommends refining several function points in the introduction to tell users.

The name of the applet must be related to the service provided and must be a combination of two or more words. Unrecognized and widely used words, such as calendar and telephone, are not allowed.

When submitting a small program for review, try to use high-definition pictures for the avatar LOGO. This definition refers to the elements that can be clearly seen, separated and contained in the picture, otherwise WeChat will not pass.

2. Function provision of 2.applet

Wechat hopes that users can directly use related functions when opening applets, so this document mentions that users can use related services on the pages of applets, and they can't hide or jump multiple times. There are special regulations that the homepage of small programs must be able to reach related functions directly or after 2 clicks.

The function of the applet cannot be too simple, such as having only one page or providing only one button.

Applets can't show and recommend third-party applets, and can't navigate, push each other, list applets, etc. You cannot search other applets through applets.

When users use applets, they can't pay attention to or use other applets.

3. The content of the applet

It is forbidden to induce sharing. Needless to say, WeChat has been severely suppressing this.

Applets can't be used for marketing activities and advertising purposes, there can't be test content such as fortune telling and horoscope, and there can't be gambling quiz and lottery.

Pictures in applets cannot contain advertisements or web addresses.

The above is a common rejection situation of small program platforms, which deserves attention.