Recommended books for entrepreneurs

As an entrepreneur, you need to constantly learn and master all kinds of business knowledge and skills in the business world. This article will recommend 10 business books for you, covering business thinking, marketing, growth, positioning and other aspects to help you better cope with challenges and seize opportunities on the road to entrepreneurship.

1, Shangxian County

Author: Hou Quansheng

This is China's first novel describing the road of spiritual cultivation of contemporary private entrepreneurs. The author Hou Quansheng knows more about business and management than a professional writer, respects Confucianism more than a private entrepreneur, is good at literature, and is a practitioner of Confucian businessmen. Shang Xian, known as the Journey to the West in business circles, shows us the 40-year historical changes of the company from scratch, from small to large, from weak to strong, depicts the magnificent life scenes and bizarre social world of individuals and times, individuals and groups, enterprises and countries, families and society, present and history, and deduces their different life trajectories and destinies.

Step 2 grow up as a hacker

Author: Fan Bing

This is a book introducing the concept of "growth hacker" and its application in the early growth of entrepreneurial products. The author is the founder of paladin Consulting Company, and the earliest practitioner and preacher of hacking. This book mainly focuses on the concept of "growth hacker", introducing the concept, scope of work, cheating methods at work and some case studies, especially the case studies are very valuable. After reading it for the first time, I personally feel that it is a book with a lot of dry goods, which is recommended to practitioners in various related positions such as products, operation planning and marketing.

3. Sales management

Author: philip kotler

Marketing Management is a classic in the field of marketing. The author philip kotler is the father of modern marketing. This book systematically introduces the knowledge of marketing strategy, brand building and market research, and provides entrepreneurs with a comprehensive marketing framework and tools. Through in-depth study of this book, entrepreneurs can better understand market demand, formulate effective marketing strategies and enhance brand competitiveness.

4. From 0 to 1

Authors: Thiel, masters,

From 0 to 1 discuss how to create a brand-new business model and market. Author peter teale is one of the founders of PayPal. In the book, I shared my experiences and lessons in the process of starting a business and emphasized the importance of innovation and subversive thinking. This book has profound enlightenment for entrepreneurs who want to break the existing market structure and create new value.

5. "Follow the trend"

Author: Uncle Golden Gun

Follow the Trend is a book about how to realize self-development with the help of external forces and resources. The author Uncle Golden Gun is a well-known advertiser. The book shows how to grasp the trend and succeed with the help of others through several cases. This book teaches entrepreneurs how to find partners and resources in a highly competitive market environment and achieve win-win development.

6. The Rule of Leadership 2 1

Author: John C. Maxwell

This book is a classic of John C. Maxwell. In this book, Maxwell summed up 265,438+0 leadership rules, each of which is a key element to become an outstanding leader. These principles cover all aspects of leadership, including decision-making, implementation, communication, influence and team building. This book is suitable for leaders and leadership trainers to read and can help them better understand and apply the rules of leadership. At the same time, this book is also suitable for people who want to improve their leadership and influence.

7. "positioning"?

Authors: AL Ries, Jack Trout

Positioning is a classic of positioning theory, and the authors AL Ries and Jack Trout are the founders of positioning theory. This book expounds how to establish a unique brand image and popularity in a highly competitive market. By studying this book, entrepreneurs can better understand consumer psychology and market environment, formulate effective positioning strategies and stand out from the crowd.

8.OKR working method

Author: Christina Wardek

OKR working method introduces in detail how to formulate and implement OKR (Goals and Key Achievements) plan to improve team efficiency and achieve goal orientation. The author john doerr is a famous venture capitalist and a promoter of OKR working method. This book provides entrepreneurs with effective management by objectives, helping teams to cooperate better and achieve the same goal.

9. Influence

Author: Robert Siodini

Influence explores how to influence other people's decisions and behaviors. The author Robert Siodini is a famous psychologist and marketing expert. This book reveals the principles and techniques of influence, including reciprocity, commitment and consistency. This book has important guiding significance for entrepreneurs who want to gain an advantage in business competition, and can help them better understand customer needs and behavior patterns.

10, learn to do Tik Tok in 9 hours?

Author: Suzhou and Hangzhou (dull)

The author Su Hang is the founder of a self-media company with more than ten years of design and operation experience. This book aims to help readers learn the methods and skills of making short videos and explain them through real practical cases. The book covers various aspects such as powder extraction skills, operational experience, data analysis, and excellent case interpretation. Dry goods are full, I believe readers will find problems in their work and solve them after reading them.