How to operate the information flow well?

With the informatization of society and the emergence of a large number of information flows, the Internet promotion industry has attracted more and more attention, and information flow advertisements have been more and more favored by advertisers, and the word information flow has also been pushed to the public.

First, what is information flow advertising?

What is information flow advertising? It is an advertisement that appears in the friends' dynamics of social media users. Information flow advertising is characterized by personalized delivery, which can be delivered through labels according to your own needs.

Relying on massive user data and information flow ecosystem, information flow advertising can accurately capture users' intentions, effectively reduce users' interference, show advertisements to target customers, and easily stimulate the initiative of the audience, prompting them to actively accept and share.

Second, how to do a good job of information flow

First, the understanding of the industry, industry, ecological chain and market environment of the product is the foundation, and the operational thinking is why he needs this thing, what is good for him when using this thing, what will it bring him after using it, what is the satisfaction of using this thing, and the satisfaction of a person's needs.

Second, understand and grasp the target group, core competitiveness, differentiated competitive strategy and selling point of the product, that is, where they use it, when and where, gender and age frequency, to simulate a usage scenario.

Finally, in addition to my own understanding of the Internet industry, news and information trends, product analysis and theoretical knowledge, I need to really experience this product in depth, because the selection of the delivery platform in the resource platform and the real delivery optimization link are all based on my understanding of the product itself.