Why should we engage in e-commerce?

Question 1: Why do enterprises do e-commerce? It greatly improves the transaction speed, especially in a large range, and improves the efficiency. For example, in terms of B2B platform and B2C platform, e-commerce system can provide faster and more efficient communication channels for keeping close contact with customers and strengthening cooperation with suppliers.

The construction of enterprise e-commerce platform can establish the portal website of e-commerce service, which is the real embodiment of moving from real society to network society, and provides online merchants and online customers with online living environment and business operation space in line with China's national conditions.

Enterprise e-commerce platform is a virtual network space for business activities based on the Internet and a management environment to ensure the smooth progress of business. It is an important place for the orderly, interrelated and efficient coordination and integration of information flow, logistics and capital flow. Enterprises and merchants can make full use of the shared resources provided by e-commerce platform, such as network infrastructure, payment platform, security platform and management platform, to carry out their own business activities efficiently and at low cost.

The construction of enterprise e-commerce platform is not only the realization of primary online shopping, but also can effectively build a safe and extensible business framework system on the Internet, realize application environments such as B To B (business-to-business), B To C (business-to-user) and C To C (user-to-user), and promote the development of e-commerce in China.

Question 2: Why do you need a team to do e-commerce? 50 minutes of e-commerce can't be done by one person.

First of all, in the organizational structure of departments, the standard configuration is generally divided into four departments: 1. Operation department 2. Design department 3. Customer service department. Logistics department. Let's take a look at the specific breakdown:

I. Operation Department

This is the core department of e-commerce, and they will operate the whole project and achieve the sales target of the project. The main business work is as follows:

1. Data analysis, through which the promotion direction is determined and the scheme is planned.

2. Promotion planning, in order to achieve sales targets, regularly plan activities to increase sales.

3. Page optimization, through data analysis and long-term promotion experience, put forward the requirements of page and copy modification to improve the conversion rate.

4. Clear division of labor, SEO optimization, community marketing, active marketing, event planning, etc.

There are about 6 people in general, who make marketing strategies and targets every month and drive all departments to help achieve the targets.

Second, the design department

1. Home page design, a good home page is the facade of e-commerce, the embodiment of strength, and determines the future development of customers.

2. Baby details, the baby details page is directly related to the conversion rate. In the current situation of fierce traffic competition, it is particularly important to improve the conversion rate.

3. Image processing, the image processing ability of the design department for customers' products is often the addition and subtraction of customers' long-term cooperation, and product shooting may also be involved here. If the design department still has this ability, it will often create more value in the added value of customers' business.

The above is the basic work, and the most important thing is whether the core designers can cooperate with the operators' ideas and design good pages.

The General Staff Department is staffed with 3 people, including 1 designer and 2 artists who have the ability to put the design concept into practice. .

Third, customer service department.

1. Pre-sale reception, direct contact with customers, familiarity with their own products and Taobao rules, and certain sales ability and experience.

2. In-sale maintenance, after the customer clinches a deal, there will be a gap period during the receiving period, which needs customer maintenance and tracking to improve the praise.

3. After-sales treatment, it is very important to deal with the problems raised by customers quickly and accurately, patiently, professionally and efficiently.

The general staffing is 3 people, depending on the actual sales situation.

Fourth, the logistics department

1. Dock orders, export order data in the background, and convert them into logistics documents.

2. Packaging and distribution, responsible for packaging and distribution package installation.

3. Responsible for the interface of logistics companies, and need to have certain logistics cost analysis and control capabilities.

In the early stage, two people can be deployed to control the delivery speed and check for leaks.

Question 3: Why do enterprises have to do e-commerce? As an enterprise, it is not necessary to do e-commerce, but in order to expand business and market trends, enterprises should earn more profits through e-commerce.

Why do enterprises do e-commerce?

E-commerce is gradually replacing traditional business activities and becoming a new means of business activities. Small and medium-sized enterprises can also expand broader market space and bring more opportunities through the Internet.

The need of enterprise survival competition

E-commerce will greatly reduce the operating costs of enterprises. Individuals or regions that traditionally rely solely on cheap labor to participate in competition will no longer have a price advantage if they do not conduct e-commerce.

The need of rapid development of enterprises

If China lags behind developed countries 10 in luxury car production, the gap between China and developed countries in e-commerce technology is less than one year. E-commerce will provide unprecedented opportunities for the rapid development of enterprises in China.

The embodiment of comprehensive strength

At the moment of the development of e-commerce, all major brand manufacturers have developed e-commerce and made great achievements, greatly improving their market competitiveness and brand influence.

Question 4: Why do you want to open a website and do e-commerce? Because there are a large number of netizens on the Internet! And it's increasing rapidly! Where there are people, there is business!

The construction of enterprise e-commerce platform can establish the portal website of e-commerce service, which is the real embodiment of moving from real society to network society.

Enterprise e-commerce platform is a virtual cyberspace for business activities on the Internet and a management environment to ensure the smooth progress of business. It is an important place to coordinate and integrate information flow, logistics and capital flow in an orderly, interrelated and efficient way. Enterprises and merchants can make full use of the shared resources provided by e-commerce platform, such as network infrastructure, payment platform, security platform and management platform, to carry out their own business activities efficiently and at low cost.

The construction of enterprise e-commerce platform is not only the realization of primary online shopping, but also the effective construction of a safe and extensible business framework system on the Internet to realize B 2 B, B 2 C and C 2 C application environments. Now the network is developing so fast! In the words of a wise man: If enterprises don't do e-commerce now, you have nothing to do with business!

Question 5: Why do you want to be an e-commerce? E-commerce has many advantages and disadvantages.

E-commerce is the trend of social development today.

It is conducive to the promotion of products, and it is easier for the public to understand a product through the network.

Compared with traditional advertising, it saves a lot of money.

E-commerce mostly belongs to online transactions, so it is more convenient for people to buy goods anywhere, which can be said to save time and effort.

Question 6: Why does SF want to be an e-commerce? At present, the logistics industry is in a critical period of rapid growth and segmentation. Cash flow, information exchange and logistics will be the direction that every enterprise wants to take, and also the direction that SF will develop.

Question 7: Why can't Tencent's e-commerce do it? Users are used to the first batch of products, and their long-term safety is guaranteed.

Tencent e-commerce generally feels like a cottage, and its interface style and website experience are very bad;

Taobao has shop assistants, which can adjust contradictory communication between buyers and sellers, while Tencent e-commerce is more about the lack of protection for buyers, and there is no professional customer service to solve the contradiction between buyers and sellers when there are problems with goods;

Tencent e-commerce must pay attention to the differences of consumer groups while fighting price wars;

We'll talk about the rest later.

Question 8: Why do you want to engage in cross-border e-commerce industry? The competition in the domestic market is fierce now. Cross-border e-commerce may have more business opportunities and higher profits, but there are difficulties in all aspects. It is helpful to know more about some industries, Papaya Marketing College.

Question 9: Why do you do cosmetics e-commerce? A few years ago, some professionals in the network industry pointed out that the best way for websites or enterprises to make profits in the future is to combine the network with the entity (in kind); Second, e-commerce is booming in China. Have you noticed that there are many sellers in Taobao, and some sellers are profitable? Don't you see that professional B2C is built on the Internet like spring rain after rain? Didn't you see that more and more traditional enterprises began to attack the city on the Internet? As individual webmasters, we have unparalleled advantages in technology and promotion, which is the cornerstone and powerful driving force of network survival, while the advantages of traditional enterprises only lie in their commodity and logistics networks, and they do not have the ability to confront webmasters on the Internet. Therefore, I personally believe and firmly believe that as long as the webmaster has a suitable source of goods and combines his own advantages, he will definitely be able to kill his own world in a profitable way through the Internet. In this way, it is easy to jump out of the strange circle of finding traffic-finding transformation-low income. Everyone has a love for beauty. Cosmetics are consumables and necessities &; Any woman pursues beauty all her life. Regardless of her financial ability, there will always be some basic skin care products and make-up. You can see if the lady around you is like this. I once had a customer who often bought perfume, and the quantity was usually about two bottles. In fact, the average woman can use at least a quarter of a 30ML bottle of perfume, and this customer basically buys different perfumes every month. What's the problem? Another customer, a little older, especially likes HR skin care products. After working together twice, she told us about her skin condition and the functions of the skin care products she wanted (needed), and told her that she must be informed as soon as the new products of HR arrived. As long as she tells and introduces in detail, she will buy it in 95% cases. & Nbsp; Second, the trend of cosmetics & nbsp; Since the reform and opening up, the economy has become more and more powerful and information has become more and more open. More and more women join the ranks of petty bourgeoisie, and internationally renowned cosmetics brands are no longer mysterious in their eyes, and gradually come into contact with and use them, and eventually become a regular thing on the dressing table. The popularity of imported cosmetics (such as ANE\HR\BIOTHERM, etc. The combination of media publicity and petty bourgeoisie personal use reports has driven more white-collar workers to participate in this consumer group. With a huge user group and good consumption power, it is difficult to provide these groups with world-famous brands of cosmetics. Take Taobao as an example, cosmetics are one of the best products sold by Taobao! & nbsp 3. Cosmetic profit & nbsp; Nbsp; There was a physical store before, which was a combination of clothing and cosmetics. At that time, due to factors such as operation and geographical location, business was not good. . Cosmetics can't be sold, and clothes will sigh as soon as they are sold. Really more profitable than cosmetics. Later, when I entered the professional cosmetics industry circle, I did not intend to find internal information. I sigh: the original cosmetics profiteering is really true! Let's just say. Take Taobao as an example. Ordinary small sellers have about five to fifteen pieces. Except for the goods fried through the internet, large and medium-sized sellers are smart. Popular commodities earn 35 yuan, while other commodities earn 30 yuan, 100 yuan. As we all know, Taobao has fierce competition and low profits. But think back, how much traffic does the shop have, and how much does the master stationmaster have himself? The same traffic, under the same environment, is it lower than GG or alliance? Independent B2C, on the other hand, has a high profit and a gross profit of 30% with the same energy input. It is no exaggeration to say that some advantageous goods sell one piece a day, which is worth the income of ordinary webmasters. & ampNbsp; There is a certain user group, which has good spending power. Choosing the right cosmetics for the crowd (the right brand and excellent channels) will certainly have benefits. & ampNbsp The current profitability of cosmetics e-commerce &; NbspC2C class. Sellers of platforms such as Taobao and Yi Bei. Those who are profitable have a monthly net income ranging from 3,000 to 30,000, and there are not a few who have a few hundred dollars or no income. These data are all investigated by myself. I know what goods I take every month and how many goods I take. Coupled with the usual chat, the approximate profit value will come out. . The result of my test is that both wholesale and retail are done, and Alipay ranks eighth in Taobao. After understanding, if you want to enter the top three at that time, you must reach at least 200,000. & ampNbspB2C class. A site is expensive to insist on, and the webmaster does not understand technology and is not proficient in the knowledge of cosmetics industry. As of the second half of 2007, ... >>

Question 10: How do graduates get into the e-commerce industry? Are the prospects good? What I learned in school is basic theory, and I don't have much practical practice. I suggest you take more training courses. As far as you are concerned, there are many training courses for e-commerce, which are worth seeing.