If you want to open a small shop selling clothes, what preparations do you need to make before opening the shop?

First of all, you need to apply for relevant documents.

Prepare four copies of lease contract (photocopy), property right certificate (if any), ID card (photocopy) and registered photos of the rented store, fill in the corresponding forms at the local industrial and commercial bureau and apply for business license. It usually takes about seven working days, and then go to the tax bureau (national tax and local tax) to apply for the tax registration certificate. The tax controller will set the monthly tax payable for you (generally according to the geographical location of your facade)

The above methods are aimed at self-employment. I have no experience, so I must make a plan: first, I must decide what clothes to sell. Second: Investigate your local market and make an in-depth market survey of the clothes you intend to sell. Including market saturation rate, market purchasing power, store location, purchase channels and so on. Third: it is the capital budget. For example, the rent of the storefront, the decoration fee of the storefront, and the funds for the initial distribution plan of the storefront; Calculate the expenses such as travel expenses, working capital, hiring sales staff and taxes, and then take action.

Second, site selection.

There are many factors that affect the location of shops, and they vary widely. Why do some shops that look like remote alleys have a prosperous business every year, while some shops in prosperous areas have a hard time operating? This is a philosophical saying: analyze the specific situation.

In places with convenient transportation and easy access to people, it is the first consideration, so the lower berth is far better than the upper berth; At the same time, to distinguish the types of people flow, the value of leisure people flow is much higher than that of traffic people flow, the former is like commercial center and entertainment center, and the latter is like subway passage. Popularity is another important indicator, depending on whether the surrounding businesses have become or are expected to become prosperous, and whether there are important customers around. It is worth mentioning that the double-sided paving structure formed by narrow streets is much more beneficial than the double-sided paving structure caused by wide roads; The plane structure of the store is also very important. On the one hand, it is necessary to have a wider facade to contact customers, and on the other hand, it is hoped that the square pattern is conducive to the layout of the store. To sum up: the market survey before opening the store includes ① what is the surrounding environment of the store. ② Whether the traffic conditions are convenient. ③ Whether the surrounding facilities are beneficial to the store. ④ Population situation in service area. ⑤ Income level of target customers.

Third, decoration and distribution of the first batch of goods.

Shop decoration is an important way to promote yourself and establish a good first impression. Many people will be confused about how to decorate and how to decorate. It's actually quite simple. The general principle is to pay attention to these aspects:

Fourth, style positioning.

Make clear whether your brand is casual or formal, whether it is men's or women's. Casual stores should give people a sense of relaxation, strong rhythmic background music, strong contrasting colors and gorgeous lighting, folding, front display and side display should be interspersed with each other, shelves should be placed at will and have a sense of integrity, while formal clothes are the opposite.

Fifth, lighting layout.

First of all, we should make the lighting better than others. Whether it is floodlights, spotlights, light and shadow, it is very important to improve the effect of clothing. This is necessary. The second aspect is to pay attention to the application of decorations. A variety of matching decorations can play an unexpected role in setting off clothing, so it is also a big direction to skillfully match clothing with various decorative forms, instead of spending a lot of money to make marble floors, crystal lamps and various high-end decorations. Then there is another aspect that must be different from other people's stores. Clothes are easy to sell in piles, but there is competition. Win by what? It depends on the distinctive "personality". This can also be reflected in the decoration, that is, the principle of adapting to differences. There is also the absolute unity of the font, color and product style of the decoration.

Sixth, pay attention to the color matching between the store and the clothes.

The color of women's clothing market should be feminine, such as light blue+white, red+white, purple+white, camel+white, white and black+white. The lines in the market should be streamlined, slender, with soft lighting and many mirrors, while men's wear should be dominated by thick lines and dark colors. "Find the right place, and then" is the key element of store design. The display of the shop is the most intuitive impression. This is a silent propaganda. By the way, there is one more thing to mention: the decoration budget, you arrange the lighting according to the lighting of about 70 watts per square meter.