Punctuality in financial management and fortune telling _ "Punctuality in financial management"

Timely financial management and fortune telling

Recently, the news that many tire companies have raised product prices has been completely fired, and even attracted the attention of CCTV.

65438. 2. 2 CCTV Finance made a centralized report on the phenomenon of tire price increase in the second half of the year. Let's see what the voice from the front is like:

Video of CCTV Finance "Just-in-Time Finance"

According to CCTV survey, the price of tire products in the market, especially large tires (truck tires and bias tire), has increased significantly. The real price increase feedback from cart drivers and tire dealers is even higher than the figures on the price increase notice.

Liu Bo, a long-distance truck driver in Qingdao, said: Recently, tire prices have increased significantly. The same brand of tires cost more than 800 yuan in the first half of the year, and now it is about 1000 yuan. From this point of view, the retail price of some tire terminals has increased by as much as 25%.

Liang Junfeng, chairman of Qingdao Dongsen Tire Co., Ltd., a well-known tire dealer, said: Since the second half of the year, the highest price increase has been in bias tire, where the demand is relatively large, and the upstream factories have a large increase, generally around 8: 00 12. Long distance and midway between trucks and buses, such as trailer tires used in ports, have increased by about 6%.

So, what are the reasons for the sudden surge in some tire products? The tire company has responded.

1, a ton of raw materials, the price increase is 4000 yuan.

Rubber is the most important raw material for tire production, accounting for more than 50% of the production cost. However, this important raw material has been facing shortages and price increases for several months.

Video of CCTV Finance "Just-in-Time Finance"

Chen Jianjun, executive deputy general manager of Shandong Hongsheng Rubber Technology Co., Ltd., said: During this period, raw materials for tires have risen in an all-round way. Synthetic rubber cis-polybutadiene rubber was 7000 yuan a ton at the beginning of the year, and now it has risen to about 1 1000 yuan a ton; Filler carbon black, 1 1 month increased by about 6700 yuan/ton.

Huang Dashuai, a rubber distributor in Qingdao, said: In 20 19 years, their total monthly shipments of synthetic rubber and natural rubber were about15,000 tons. In April and May this year, sales began to pick up gradually. The highest sales volume reached 40,000 tons in September, and now it is maintained at around 30,000 tons.

2. The new domestic infrastructure makes the factory run at full capacity.

It is understood that thanks to the continuous development of new domestic infrastructure, the tire orders of construction machinery vehicles have increased substantially. Secondly, the recovery of the automobile consumer market has also greatly stimulated the demand for automobile tires.

Video of CCTV Finance "Just-in-Time Finance"

In the interview, Wang Ligang, head of the production line of Double Star Tire Smart Factory, said: "Since March this year, the factory has been producing at full capacity and will continue to increase production capacity in the future."

This also proves to some extent that the data of the continuous increase in the operating rate and output of the tire factory in the second half of the year is indeed true and accurate.

3. The export orders have soared, and the overseas factories are in short supply.

In addition to domestic factors, there are also overseas factors. The surge in overseas orders has overwhelmed many domestic tire companies. Now the second wave of epidemic in Europe and America is repeated, and the tire supply from China is even more needed.

Jin Shengyong, director of Qingdao Senqilin Tire Co., Ltd. said: The order acceptance rate is less than 50%? . At present, Senqilin Thailand factory has more than 3 million orders a month, but the actual production capacity is only over 900,000, which is far from meeting the needs of customers.

In view of this situation, we have started the construction of the second smart factory in Thailand, which is expected to be put into operation next year and will become a new revenue and profit growth point.

The sharp rise of truck tires did happen, but Chopin learned that the rise and fall also happened in some places. The real information from the market is that the real increase of tire enterprises after this fierce operation is only about 3%. Some dealers digested it internally and did not pass it on to the tire shop.

Even some tire companies issued a price increase notice in June 5438+ 10, and the result was not implemented. June 5438+065438+ 10, the date was changed and then sent. Some tire companies even issue price increase notices while lowering prices for promotion ..... Why?

The market is very weak.

Affected by the epidemic, the tire market demand has decreased compared with previous years. Some professionals said: "The current market is already very weak, it is not easy to sell at a reduced price, and it is even harder to sell at a higher price."

In the car and wheel poll, during the period of 65438+February, 46% of tire owners were in the situation of weak sales and partial backlog, accounting for the highest proportion. 28% tire people are in the extreme situation of sales difficulties and serious backlog, accounting for the second place.

In the month of 65438+February, 53% of tire owners expected to need 1-3 months to digest the inventory, accounting for the highest proportion. It means that the inventory can be digested within 1 month, accounting for only 19%.

Two sets of data are enough to show that in the weak market environment, tire people are helpless and embarrassed in the face of price increases.

2. The price has no advantage.

The owner of the tire store once said: "The sales price of e-commerce is lower than the purchase price of physical retail stores. Who is waiting for the goods to rise? A rising tide lifts all boats, and AG is higher than others, so it is not necessary to earn some manual fees. Resolutely, this is the true feedback of ordinary people's mentality. "

Yuan Shan, the person in charge of Qingdao Baosheng No.1 Tire Co., Ltd. also said: The actual price we sell is still the same as before, because the price is mainly lower than that of e-commerce, and the retail price of e-commerce is too low. People buy a tire with a price difference of 70 to 80 yuan. Customers don't think it is necessary to make such a difference. So our prices generally can't go up.

The manufacturer is still pressing the goods.

In 2020, affected by the epidemic situation in COVID-19, the pressure on goods by manufacturers was particularly serious. Some tire people have reported that some manufacturers can't sell because they have pressed thousands of goods downstream, and their sales have increased greatly. The market is weak and the goods are still under pressure. How do you suggest going up?

Liu, head of Qingdao car beauty Co., Ltd. said: In terms of car purchase? The tire manufacturer clearly told us that it has gone up by 5 points, but we can't raise the price for consumers now. Because we want to keep the sales of ordinary tires and the sales tasks of some manufacturers, we can only reduce the profits of stores.

According to industry insiders, in addition to domestic tire manufacturers such as Zhongce, Zheng Xin, Fengshen, Linglong and Double Star, foreign-funded enterprises such as Deng Lupu, Bridgestone, Han Tai and Tong Jia have also started to increase. This is also reflected in our relevant surveys:

As can be seen from the voting results, 62% of tire shopkeepers reported that although the price increase was different, there was indeed a price increase.

So under such circumstances, will most tire people choose to stock up? The answer is no.

Our investigation found that most shopkeepers indicated that they would purchase goods normally, instead of increasing their inventory. This may be due to the pressure brought by the weak market and sluggish sales.

It can be seen that it is only the purchase of goods and careful stocking that is the true will of most shopkeepers. After all, you have to bear the pressure of not selling more goods.

Do you have anything to add about the specific situation, real reasons and future forecast of this round of price increases? Welcome to leave a comment below!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.